Ahmed Shuaib

Represent the universitys alumni network in the UAE by organizing events, mentoring initiatives, and
expanding engagement across the region.

● Drove digital-led revenue growth for the vehicle sales and workshop business, scaling the acquisition engine and contributing to over AED 15M in sales. Initiated and led strategic partnerships (e.g., Nanoz) on revenue-share models, unlocking AED 3M+ in incremental revenue.
● Designed and digitized the full customer journey across workshop intake, WhatsApp chatbot flows, CRM workflows, and cloud call center. Integrated social, website, and messaging leads into CRM and built the customer service team to scale conversion.
● Reduced cost-per-lead by 73% (AED 150 → AED 40) through funnel restructuring, audience segmentation, and continuous creative testing on Meta and Google.
● Design and lead a full-scale value creation plan to grow vehicle auctions platform GMV from AED 134M to 441M and increase market share from 5.1% to 7% over five years — addressing CX friction, governance gaps, and digital scalability.
● Initiated development of a new ERP/CRM-integrated auctions platform, embedding mobile-first UX, SLA tracking, and value-added services to unlock revenue and digitize the customer journey.
● Own end-to-end commercial accountability for vehicle auctions transformation — including GMV forecasting, budget alignment, revenue modeling, and cost-efficiency planning.

efficiency planning, driving sustainable profitability and market growth.
Designed and led a five-year value creation plan, scaling vehicle auctions GMV from
AED 134M to AED 441M and growing market share from 5.1% to 7%, addressing
customer experience friction, governance gaps, and digital scalability.

Led digital strategy and advertising operations at ConnectAds, managing performance campaigns across Huawei Ads, Verizon Media, Amazon Ads, Speakol, BIGO, and DV360 to optimize conversions, CPI, CPM, and ROAS.
Directed full-funnel media planning and optimization for 45+ enterprise clients across UAE, KSA, and Oman, including Apple, KIA, Arada, Beema, CoinMena, Centrepoint, Home Centre, SACO, STC, and Al Rajhi Bank.
Achieved a 40% reduction in cost-per-registration for Western Union by scaling app installs through Huawei DSP and driving brand awareness with WeTransfer premium takeovers.
Delivered cost efficiencies for global brands: -35% cost/booking for Emirates Airlines through Verizon Ads DSP (Yahoo Finance inventory) and -40% cost/lead with 4X budget growth for Citibank.
Co-led the UAE market rollout of Huawei Ads DSP, collaborating with Huawei teams and Landmark Group brands (Centrepoint, Babyshop, Splash, Lifestyle, Max, Home Centre, Home Box).

• Managed $900K+ USD monthly ad spend across Facebook and Instagram, optimizing targeting,
creatives, and conversion funnels for DTC brands.
• Built and scaled VIP subscription model for a womens apparel brand and a superfoodjuice
subscription, driving recurring revenue and improving retention.
• Created a test-and-scale engine using Voluum to optimize ROAS, AOV, ATC rates, and landing
page performance across global campaigns.
• Managed a 8-person remote performance team, aligning media buying, CRO, and product
strategy to scale acquisition and boost LTV.

across Instagram,
scaling acquisition delivering double-digit
improvements for apparel and wellness brands.
Built and launched subscription revenue models (womens fashion VIP club &
superfood juice plan), driving predictable recurring revenue and boosting customer

Defined and executed product growth strategy
for SaaS-based vendor management and e
commerce platforms, driving adoption across
retail and digital businesses.
Built strategic partnerships with enterprise
clients and technology providers to expand
product reach and increase recurring revenue
streams.
Oversaw go-to-market (GTM) initiatives,
aligning product roadmap with business goals
and improving market penetration.
Directed affiliate and partner strategy for
performance-driven campaigns in e-commerce,
health, and consumer products.
Scaled affiliate portfolio, negotiating partner
agreements and optimizing campaigns to
deliver maximum ROI.
Introduced fraud prevention and compliance
frameworks, ensuring campaign quality and
partner credibility.
Led digital strategy and advertising operations at ConnectAds, managing
performance campaigns across Huawei Ads, Verizon Media, Amazon Ads, Speakol,
BIGO, and DV360 to optimize conversions, CPI, CPM, and ROAS.
Directed full-funnel media planning and optimization for 45+ enterprise clients
across UAE, KSA, and Oman, including Apple, KIA, Arada, Beema, CoinMena,
Centrepoint, Home Centre, SACO, STC, and Al Rajhi Bank.
Achieved a 40% reduction in cost-per-registration for Western Union by scaling app
installs through Huawei DSP and driving brand awareness with WeTransfer premium
takeovers.
Delivered cost efficiencies for global brands: -35% cost/booking for Emirates
Airlines through Verizon Ads DSP (Yahoo Finance inventory) and -40% cost/lead
with 4X budget growth for Citibank.
Co-led the UAE market rollout of Huawei Ads DSP, collaborating with Huawei teams
and Landmark Group brands (Centrepoint, Babyshop, Splash, Lifestyle, Max, Home
Centre, Home Box).
Partnered with client leadership to adopt emerging ad tech, scale DSP adoption, and
unlock new digital revenue streams across MENA.
Ran and optimized multi-market campaigns across search, programmatic, and native
platforms, ensuring data-driven audience segmentation and continuous
performance improvement.
Consistently exceeded KPIs by leveraging conversion-driven strategies, automation
tools, and ROI-focused optimization frameworks.

Directed affiliate and partner strategy for performance-driven campaigns in e-commerce, health, and consumer products.
Scaled affiliate portfolio, negotiating partner agreements and optimizing campaigns to deliver maximum ROI.
Introduced fraud prevention and compliance frameworks, ensuring campaign quality and partner credibility.

Managed cross-channel programmatic
campaigns via The Trade Desk & AppNexus for
Fortune 500 clients (Ford, CIBC, Dyson),
improving ROAS and campaign efficiency.
Designed and implemented media mix
modeling, frequency caps, and sequential
creative strategies, enhancing audience
engagement.
Oversaw a $1M+ monthly lead acquisition
budget, purchasing high-intent loan application
leads for the U.S. market.
Optimized affiliate and display partner mix to
drive qualified financial applications at scale
and reduce cost per originated loan.
Built long-term affiliate partnerships,
negotiating commercial terms to maximize
performance and profitability.
Directed USD $900K+ monthly paid media budgets Facebook and funnels and consistent ROAS
retention.
Oversaw global performance marketing operations, managing daily ad spend of
USD $20K-$30K across multi-channel campaigns, including paid social, native, and AOV/ATC and conversion
and landing pages while implementing advanced atribution frameworks (GA, Meta

Oversaw a $1M+ monthly lead acquisition budget, purchasing high-intent loan application leads for the U.S. market.
Optimized affiliate and display partner mix to drive qualified financial applications at scale and reduce cost per originated loan.
Built long-term affiliate partnerships, negotiating commercial terms to maximize performance and profitability.