Chief Commercial Officer, CCO
Master Group Development
مجموع سنوات الخبرة :21 years, 3 أشهر
o The overall responsibility of the development, performance and maintenance of the commercial function and activities of the organization ensuring high efficiency with maximum quality, service and profitability for the organization.
o Developed and implemented commercial strategies in line with company goals and objectives, with the aim to accelerate growth and profitability.
o Recruited, trained, set actions and targets, appraised and managed performance, developed, coached and general support of all team members to ensure targets are met.
o Collaborated with, coordinated and trained diverse teams such as marketing, sales and customer care.
o Developed plans for team activities to include strategy, to achieve agreed targets.
o Designed and implemented new sales and customer acquisition strategies.
o Reviewed and negotiated ongoing contracts, P&L statements with brand owners (franchisors).
o Managed and reviewed investment proposals and value propositions on behalf of customers and made recommendations regarding commerciality.
o Directed, managed and monitored the overall performance of the commercial team members.
o Effective liaison, support and assistance between commercial activities, departments and rest of the organization.
o Supported all other departments with commercial and related issues.
Planned, Supervised & followed-up the overall sales & marketing activities to launch the company’s EGP 2
billion boutique residence “The Curve” on the New Administrative Capital.
* Set up the corporate identity, the destination strategy, the visual narratives, the communication design &
the project renderings in collaboration with the brand architect from NYC, USA.
* Coordinated the implementation of the project concept design in cooperation with YBA Architects-
Architectural Designers.
* Developed a fully comprehending marketing strategy and communication plans to cascade directions
across the entire advertising spectrum (ATL, TTL & BTL inclusive of all collateral materials).
* Pricing strategy of the inventory units’, developing payment plans and customer attraction methods
alongside all other commercial operations aspects (i.e. CRM, different types of contracts…etc.).
* Implementing creative solutions & sales activities to achieve the organizational goals.
* Continual training and development of all members of the commercial sector.
* Motivated the sales and marketing team to achieve the best possible results.
* Identified key areas for improvement in the process.
* Attended key meetings with top executives and members of the board.
* All aspects of recruitment and selection for the sales & marketing department.
* Acting as a spokesperson for the organization at business events and conferences.
* Monthly reporting on sales performance against budget and reporting on variances.
• Planned, Supervised & followed-up the overall sales & marketing duties to set-up the project’s concept and solution (i.e. US citizenship by investment program)- Hilton condos project “Universal Vue” in Orlando, Florida, USA to promote it in the Middle East Region.
• Become a Certified Partner of Arton Capital in order to offer other options to clients who seek to become Global Citizens by investing in second residency and citizenship around the world.
• Simultaneously, on other hand taken advantage of having activated the RE/MAX brokerage franchise sales and marketing tools on the local market projects in New Administrative Capital, New Cairo and
vacation homes in Ain Sokhna & North Coast.
• Spotted market opportunities to generate new customers’ segments.
• Networking with business partners in order to generate new business for the company.
Developed and implemented an effective strategic sales plan.
* Analyzed sales statistics to determine business potential growth.
* Established performance goals for all sales department employees, and monitored performance on a
continual basis.
* Coordinated the sales operations with all other departments of the company.
* Developed and maintained a strong work relationship with all business partners and brokers as well as an
improved business relation with all customers of the company.
* Sought out and targets new customers and new sales opportunities, initiated action plans to approach and
secure new business for the company.
* Effectively executed and managed every element of the sales process on an individual level to build top
notch direct & indirect sales teams.
* Attracted, retained, trained, and motivated a diverse sales force.
* Responsible for driving revenue and use learning from that experience to refine sales processes and to
build an appropriate team.
* Provided leadership on day-to-day operations of the sales department, while maintaining focus on the
company’s strategic goals.
* Prospected and grown an account lists, handling incoming leads and closing sales deals.
Sales Offices & Brokers
Emirates Heights- Tourist Project in North Coast, Egypt.
* Planned, supervised & followed up the company’s set goals & sales strategies.
* Established & managed the company’s new branches, indirect sales channels & International Sales
Department to promote & sell “Emirates Heights” through Real Estate Brokers & overseas.
* Collaborated closely with the product and marketing teams on developing new products for our clients.
* Leaded and influenced a successful and experienced team of sales managers.
* Worked on account management plans with the
• Organized and developed good relationship with developers, landlords and owners of properties as real estate service provider.
• Creation and development of company’s data base of properties for sale and for lease as well in coordination with the marketing manager.
• Sales management (planning, supervision, closing, valuation of effectiveness).
• Participation in negotiations with clients.
• Participation in development, correction, implementation of techniques sale or rent the properties.
• Staff management (control of sales techniques, labor discipline, document processing).
• Correction of motivation model, decision making regarding staff hiring/ transfer/lay-off practices.
• Participation in processes of adoption, probation, training of sales associates.
• Monthly reporting (collection of deals information from the staff) to General Manager.
• Managed the DAMAC sales office in Kuwait, to promote various types of real estate projects (residential apartments, commercial offices & retail shops) across the Middle East Region (United Arab Emirates, Qatar, Saudi Arabia, Jordan, Lebanon & Egypt).
• Worked to achieve, increased the sales turnover by 170%, having proper sales strategy.
• Trained & developed a sales team of 20 sales consultants, seniors & relationship managers - their skills & capabilities to reach total sales revenue of KWD 20 million/quarter.
• Handled the day-to- day operations & all related routine tasks (sales administration, sales forms, sales recruiting, sales analysis, sales reports …etc.).
• Successfully established the Sales Dept. with Sales exceeded EGP 15 million/quarter.
• Increased the overall Revenues by 70%, equivalent of EGP 270.000/ quarter.
• Recruited new staff, introduced induction program & delivered training.
• Accomplished training and motivated people to provide high quality service whilst optimizing team potentials.
• Reduced staff turnover, increased moral and productivity.
• Successfully maintained consistent performance and meeting business objectives.
o Major: Marketing Management Major Courses: o Marketing Research o Strategic Management o Channels of Distribution o Advanced Marketing Management o MIS & E-Business o Consumer Behavior o International Marketing o Promotion & Personal Selling Core Courses: o Managerial Finance o Marketing Management o Operations Management o Human Resources Management o Applied Statistics o Business Economics o Contemporary Management o Financial Accounting & Reporting