Marketing and Branding Manager
MAXIMUS
Total des années d'expérience :17 years, 0 Mois
• Developed and implemented marketing plans and strategies to promote the company’s products and services to increase awareness of the company’s capabilities among target audiences.
• Worked closely with internal stakeholders on the company’s projects and programs.
• Ensured brand consistency are applied across all marketing channels.
• Managed the marketing team in developing multimedia campaigns that increased website and landing page traffic by 20% year-over-year while maintaining a 70%+ conversion rate.
• Worked closely with Digital Marketing Manager on all aspects of social media for company with over 100, 000 followers.
• Managed all aspects of events, including exhibit set-up, job fairs, and on-site logistics.
• Lead the organization to develop, implement and achieve its mission, vision and goals (set with CEO).
• Establish working relationships with external parties to support achievement of business goals.
• Recruiting, coaching and retaining high caliber talent to support our growth.
• Successfully produce, control and deliver against budgets and operating plans.
• In charge of account management, development, cold calling, assessing client needs and identifying solutions, new leads and strategic plans to increase market awareness (currently in charge of Oman Tourism Saudi Arabia representative office and previously managed Dubai Exports from 2017-2020 and QTA from 2016-2017 in Saudi Arabia).
• Elevated account management by predicting potential competitive threats and outlining proactive solutions.
• Conducted presentations at major exhibitions and events in Saudi Arabia.
• Worked closely with marketing and sales team and assisted in preparing budgets, master plans for clients and implementing projects.
• Responded timely to information requests and demonstrated optimized performance results to regulatory and executive management.
• Handled Roadshows and Workshops from A to Z (participated in more than 15 Roadshows and Workshops held on behalf of different destinations, such as Dubai Tourism, Bahrain Tourism, Dubai Parks & Resorts, YAS Island and Visit Britain, all around GCC).
• Educated clients on new products and updated destination information to maintain high standards of account service; trained more than 400 travel agents and tours staff all through KSA & GCC.
• Arranged Familiarization Trips (more than 10 FAM Trips, on behalf of Dubai, QTA and Bahrain Tourism).
• Provided comprehensive and professional support to CEO.
• Managed activities that required versatility and efficient use of different means of action (e.g. volunteers, PR activities, etc.).
• Developed new branding strategies and marketing collateral to foster business development and revenue targets.
• Translated, review, edited and proofed agreements, contracts, letters and brochures.
• Coordinated between CEO & other subsidiary companies.
• Managed travel bookings, visas applications and hotel reservations for CEO.
• Handled CEO’s schedule.
• Handled H.R. tasks when required (salary sheets, loans & leave requests, etc.).
• Assisted Finance Department Opening bank L/Cs when required and preparing POs.
• Responded to emails and other correspondence to facilitate communication and enhance business process.
• Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
• Provided clerical support to company employees by copying and filing documents (paperless filing system).
• Assisted Sales Department preparing quotes & sales orders.
• Assisted Shipping & Logistics Officers for shipments orders.
• Handling contracts and incoming correspondence translation from English to Arabic and vice versa.
• Provided verbal summaries for non-English documents for immediate use.
* Handle soldier records.
* Handle leaves & absences record.
* Prepare & announce daily commands.
* Archiving and filing.
* Promoted from Private to Corporal.
* Translation.
* Study of writing in English from its origins in Anglo-Saxon England to the literature of the 20th and early 21st centuries. * Study of British literature and works written in English from other parts of the world. * The development of sophisticated reading skills and of an ability to place literary texts in their wider intellectual and historical contexts. * Study of the critical processes by which you analyse and judge, to learn about literary form and technique, and to study the development of the English language. * Study of translation.