Digital Marketing Manager
Dr Scent
Total des années d'expérience :21 years, 3 Mois
Implement digital marketing campaigns that align with business objectives, and plan and execute social media strategies to increase brand awareness, engagement, and lead generation. Manage email marketing campaigns to drive customer acquisition, retention, and loyalty, and optimize website content and user experience to improve search engine rankings and conversion rates. Maximize ROI by managing PPC advertising campaigns on Google Ads and other platforms. Create high-quality content that resonates with our target audience and supports our brand messaging. Analyze and report on key performance indicators (KPIs) to track campaign success and make data-driven decisions. Keep up-to-date on digital marketing trends, tools, and technologies, and identify opportunities to enhance our digital marketing initiatives. Collaborate with cross-functional teams, including product, sales, and customer service, to ensure digital marketing efforts support business objectives.
Meeting with clients to determine requirements.
Planning timescales and the resources needed.
understanding their work practices and the nature of their business.
Analyzing Digital requirements within companies
Developing agreed solutions and implementing new solutions.
Helping clients with change-management activities.
Purchasing systems where appropriate.
Designing, testing, installing and monitoring new systems.
Preparing documentation and presenting progress reports to customers.
Organizing training for users and other consultants.
Plan and execute all web, SEO/SEM, marketing database, email, social media and display
advertising campaigns.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs).
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate.
Digital Media Specialist
August 2016 - Present
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
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• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter
profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to
each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and
answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven
by testing and metrics.
• Develop organizational elements to implement a proactive process for capturing happy, loyal
customer online reviews.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company. Report
notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans
for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media
campaigns. Analyze, review, and report on effectiveness of campaigns to maximize results.
responsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.
Plan and execute all web, SEO/SEM, marketing database, email, social media and display
advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
meeting with clients to determine requirements;
working with clients to define the scope of a project;
planning timescales and the resources needed;
clarifying a client's system specifications, understanding their work practices and the nature of their
business;
travelling to customer sites;
liaising with staff at all levels of a client organisation;
defining software, hardware and network requirements;
analysing IT requirements within companies and giving independent and objective advice on the
use of IT;
developing agreed solutions and implementing new systems;
presenting solutions in written or oral reports;
helping clients with change-management activities;
purchasing systems where appropriate;
designing, testing, installing and monitoring new systems;
preparing documentation and presenting progress reports to customers;
organising training for users and other consultants;
being involved in sales and support, and where appropriate, maintaining contact with client
organisations;
identifying potential clients and building and maintaining contacts.
Maintain VO-IP system and analysis user’s requirements.
Perform routine backups and archival of files stored on the network to assist with disaster
recovery.
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Analyze users support statistics and other data and recommend appropriate measures.
Assists in maintaining the operating system and security software utilized on the network,
including the addition of new users to the network and establishment of rights and privileges.
Network monitoring
Testing the network for weakness
Keeping an eye out for needed updates
Installing and implementing security programs
In many cases, E-mail and Internet filters
Evaluating implementing network management software
Network monitoring
Testing the network for weakness
Keeping an eye out for needed updates
Installing and implementing security programs
In many cases, E-mail and Internet filters
Evaluating implementing network management software
for A+, Networking and Hardware course
Network planning and design for the project's PC network.
ITI -