Ahmed Al-Amoudi

• Setting the overall communication strategies and direction for the group. • Managing budget and optimize spending for a better ROI.
• Working with different division/ subsidiaries to plan and execute their marketing plans
• Managing and leading different agencies to handle projects simultaneously for efficient operation.
• Managing events, media relations and press release write ups.
• In addition to the above, I’m a marketing committee member in Abyat and Al Romansiah marketing committee to support in planning their marketing plans.

• Determining the business strategy in terms of product lineup strategy, positioning, pricing, promotion and communication based on market data and research insights.
• Maintaining retail visibility, availability, shelf share and communication across all channels. With cross-functional collaboration internally and externally.
• Managing and negotiating sales targets with partners, as well as supervising supply chain to control inventory.
• Manage marketing and promotion calendar based on sales, seasons and products introduction, as well as managing budget and spending to optimize it efficiently.

• Setting the overall KSA corporate holistic marketing communication strategies.
• Identifying gaps/opportunities to enhance communication plans for a better ROI.
• Working closely with different functions/departments to plan and execute main flagships.
• Managing and leading different agencies to handle projects simultaneously for efficient operation.
• Managing in a short time to launch successfully multi million dollars projects. e.g. Note3, S5 and SUHD TV among other mega corporate projects with great results.
• Awarded best employee 2014 among others for an outstanding performance.

• Setting the marketing entry strategies for Omelac from different perspectives according to consumer insights and
market landscape assessments.
• Working closely with different functions and GTMs to execute plans and overcome challenges
• Continuous market assessment and analysis for ongoing improvements and proactive actions.
• Working -in parallel- across different business development projects for new expansions.

• Developing marketing and trade strategies according to market conditions / understanding to boost business growth.
• Working closely with GTM to improve services and overcome issues.
• Developing 3 new initiatives (products) to enhance better products range.
• Ending 2011 with business grows of 175% compared to 2009.
• Winner of the champion of Quarter 2, 2011. An achievement after best in class participation in HoReCa 2011
Exhibition in Riyadh with great outcomes and learnings.

• Managing accounts and their projects, participating in generating / executing creative directions with creative team.
• Accounts handled are: Nas air, STC, Arriyadhia newspaper and Alissa motors.