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Ahmed M Al-Sharief, Sales Director | MBA | B.Sc. | B2C | B2B | Specialist in Lab Equipment Solutions

Ahmed M Al-Sharief

Sales Director | MBA | B.Sc. | B2C | B2B | Specialist in Lab Equipment Solutions·Primary Diagnostic Trading Company

Saudi Arabia

Master's degree, Business Adminstration

Work experience

Total years of experience: 18 years, 4 months

Sales Director | MBA | B.Sc. | B2C | B2B | Specialist in Lab Equipment Solutions

January 2024 - Present

Primary Diagnostic Trading Company

Riyadh, Saudi Arabia

January 2024 - Present

Responsible for leading sales, marketing, and operational strategies across multiple territories to drive revenue growth, improve customer experience, and achieve regional targets. I oversee store performance through field visits, team leadership, and close monitoring of market trends and customer needs.

Key responsibilities include:

Driving sales performance through clear targets, coaching, performance management, and team development
Developing and executing regional sales and field action plans aligned with company strategy
Analyzing market trends, competition, and customer behavior to optimize pricing, product mix, and profitability
Strengthening customer relationships by addressing evolving needs and improving service quality
Designing and implementing sales initiatives, cross-selling programs, and market expansion strategies
Supporting sales teams with tools, training, and guidance to improve lead generation and deal closure
Coordinating with product and commercial teams to enhance offerings and ensure market alignment
Monitoring KPIs, forecasting sales, and ensuring consistent achievement of regional objectives
Participating in recruitment, onboarding, and capability development of new team members

Company industry:
Laboratory & Quality Control
Job role:
Sales

Co-Founder & CEO

January 2020 - January 2024

Dynamic Force Industrial Supplies Company Ltd

Cairo, Egypt

January 2020 - January 2024

Driving business growth by identifying new market opportunities, developing strategic client relationships, and expanding existing accounts to increase revenue and market share.

Key responsibilities include:

Identifying and developing new business opportunities across target markets and customer segments
Building and maintaining strong long-term relationships with key clients to ensure retention and growth
Developing and executing business development strategies to expand market presence
Leading client engagement, including proposals, negotiations, and contract finalization to secure profitable deals
Monitoring market trends, customer needs, and competitive activity to ensure relevant and competitive offerings
Collaborating with internal teams to improve products, services, and sales effectiveness
Supporting and training sales staff to enhance performance, technical understanding, and customer engagement
Driving cross-selling initiatives and recommending value-added solutions to increase account value
Ensuring customer satisfaction through continuous feedback analysis and service improvement

Company industry:
Sales Outsourcing
Job role:
Management

Regional Sales Manager

December 2013 - June 2019

Abdulla Fouad Holding Company

Riyadh, Saudi Arabia

December 2013 - June 2019

Responsible for leading regional sales performance, ensuring achievement of revenue targets, and supporting capability development of the sales team in collaboration with the learning and development function.

Key responsibilities include:

Leading recruitment, onboarding, coaching, and performance management of regional sales teams
Setting and monitoring sales targets, quotas, and execution plans aligned with overall business objectives
Driving operational performance through structured planning, KPI tracking, and continuous improvement initiatives
Managing sales forecasting, budgeting, and financial performance, including variance analysis and corrective actions
Expanding customer base by supporting key account development and identifying new market opportunities
Analyzing market trends, competitor activity, and customer needs to guide product and service improvements
Supporting trade promotion planning, execution, and performance evaluation
Strengthening team capability through training, coaching, and collaboration with L&D functions
Ensuring alignment between sales strategy, customer expectations, and organizational goals

Company industry:
Sales Outsourcing
Job role:
Management

Sales Engineer

August 2009 - December 2013

Abdulla Fouad Holding Company

Jeddah, Saudi Arabia

August 2009 - December 2013

A results-driven Sales Executive focused on driving business growth through strategic client acquisition, relationship management, and effective sales execution. I specialize in identifying opportunities, converting leads into long-term customers, and consistently achieving or exceeding sales targets.

Key responsibilities include:

Developing and maintaining strong relationships with new and existing clients to understand needs and deliver tailored solutions
Identifying and qualifying new business opportunities through market research and structured lead generation
Delivering impactful sales presentations, product demonstrations, and proposals to convert prospects into clients
Preparing quotations, tenders, and commercial proposals to secure profitable business deals
Negotiating contracts and closing sales while ensuring customer satisfaction and business profitability
Collaborating with marketing teams to support campaigns, promotions, and lead generation activities
Monitoring market trends, competitor activity, and industry developments to identify growth opportunities
Maintaining accurate sales pipelines, client databases, and providing regular reports and forecasts to management
Participating in industry events, trade shows, and networking activities to expand market reach

Company industry:
Sales Outsourcing
Job role:
Sales

Sales Engineeer

June 2007 - May 2009

Ceramica Cleopatra Group

Cairo, Egypt

June 2007 - May 2009

Responsible for driving business growth by identifying new opportunities, developing client relationships, and converting prospects into long-term customers while maintaining and expanding existing accounts.

Key responsibilities include:

Identifying and evaluating new business opportunities through market research and industry analysis
Developing relationships with prospects and converting leads into sales through tailored solutions
Managing and growing existing client accounts by providing ongoing support and identifying new opportunities
Recommending product and service improvements based on client needs and market feedback
Preparing sales reports, performance analysis, and market insights for management decision-making
Ensuring high service standards through consistent follow-up and client satisfaction
Contributing to overall team performance by supporting shared sales objectives and targets

Company industry:
Industrial Production
Job role:
Sales

Education

Eslsca University - France - School of Business Administration

February 2023

February 2023

Master's degree, Business Adminstration

Egypt

Advanced Leadership & Strategic Management: Gaining in-depth expertise in strategic decision-making, financial planning, and business transformation to drive operational efficiency and revenue growth. Data-Driven Business Insights: Engaged in rigorous coursework and projects that integrate market analytics with innovative sales strategies, reinforcing my 17+ years of experience in business development and sales operations. Practical Application & Organizational Development: Focusing on translating theoretical concepts into actionable results—enhancing customer acquisition strategies, optimizing sales processes, and reinforcing cross-functional collaboration.

Cairo University

May 2007

May 2007

Bachelor's degree, Analytical Chemistry

Egypt

GPA (percentage): 85%

GPA (percentage): 85%

Solid Technical Foundation: Gained comprehensive knowledge in inorganic, organic, physical, and biochemical principles. Developed a deep understanding of modern analytical techniques and laboratory instrumentation essential for accurate quantitative and qualitative analysis. Analytical & Problem-Solving Expertise: Mastered various chemical methodologies and research techniques, enhancing my ability to troubleshoot and optimize processes—skills that have proven invaluable in aligning technical solutions with market needs. Precision & Quality Focus: Emphasized rigorous data analysis and methodical experimentation, ensuring high reliability and precision in lab outcomes, which translates into a strong attention to detail in business and sales operations. Bridging Science and Strategy: The program’s balanced curriculum of theory and hands-on experimentation has equipped me with technical credibility and analytical acumen, enabling effective communication of complex scientific concepts to non-technical stakeholders—a key asset in strategic sales and business development.

Skills

Sales Effectiveness
Expert
Sales Effectiveness
Expert
Marketing Effectiveness
Expert
Marketing Effectiveness
Expert
Organizational Skills
Expert
Organizational Skills
Expert
Proven Leadership Skills
Expert
Proven Leadership Skills
Expert
Relationship skills
Expert
Relationship skills
Expert
Self-Motivation and Strong Focus On Achieving Sales Targets
Expert
Self-Motivation and Strong Focus On Achieving Sales Targets
Expert
Presentation Skills, Performance Management
Expert
Presentation Skills, Performance Management
Expert
Meeting Sales Goals, Motivation for Sales, Territory Management
Expert
Meeting Sales Goals, Motivation for Sales, Territory Management
Expert
Building Relationships, Emphasizing Excellence, Negotiation
Expert
Building Relationships, Emphasizing Excellence, Negotiation
Expert
Results Driven, Sales Planning, Managing Profitability
Expert
Results Driven, Sales Planning, Managing Profitability
Expert
Proven leadership Skills
Expert
Proven leadership Skills
Expert
Ability to Delegate
Expert
Ability to Delegate
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Time-management skills
Expert
Time-management skills
Expert
CRM: Salesforce, Microsoft Dynamics 365, Sugar Sell, HubSpot Sales
Expert
CRM: Salesforce, Microsoft Dynamics 365, Sugar Sell, HubSpot Sales
Expert
Problem Solving: Identify a problem, Propose solutions, Choose the best one, Decision-making.
Expert
Problem Solving: Identify a problem, Propose solutions, Choose the best one, Decision-making.
Expert
Budget Planning & Forecasting
Expert
Budget Planning & Forecasting
Expert
Relationship skills
Expert
Relationship skills
Expert
Proven Leadership Skills
Expert
Proven Leadership Skills
Expert
Organizational Skills
Expert
Organizational Skills
Expert
Marketing Effectiveness
Expert
Marketing Effectiveness
Expert
Sales Effectiveness
Expert
Sales Effectiveness
Expert

Languages

Arabic

Expert

English

Expert

German

Intermediate

Training and Certifications

Training
rheological material testing machines
GÖTTFERT Werkstoff-Prüfmaschinen GmbH
Mar 2015
The Leadership Journey
Success Story International
Sep 2018
Show credentials
Negotiation Skills
MEIRC SAUDI ARABIA (KSA)
May 2012
Show credentials
Sales & Technical Training (NMR Analyzers)
Oxford Analytical Instruments (Dubai)
Mar 2014
Vibrating Monitoring Systems
GE - Bentley Nevada
Aug 2017
Non Destructive Testing
Abdulla Fouad Company
May 2016
Sales & Technical Training (XRF analyzers)
Oxford Analytical Instruments (United Kingdom))
May 2014
Sales & Technical Training (Material Testing Equipment)
Tinius Olsen Company (United Kingdom)
Jun 2013
Sales & Technical Training (Optical Emission Spectroscopy)
Oxford Analytical Instruments (Germany)
May 2014
Sales & Technical information of Material Testing Instruments (practical)
Tinius Olsen Company (UK)
Jun 2013
Sales & Technical Training (XRF Analyzers)
OXFORD Instruments (Dubai)
May 2013
Sales Training Systems & sales Soutions
KNOWLEDGE BROKERS INTERNATIONAL (KSA)
Nov 2011

Hobbies and interests

Soccer
Swimming
Photography