Photographer
AB Photo
Total years of experience :17 years, 3 Months
Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives
• Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories.
Promotions and Events
• Recommend store promotions in consultation with buyers/ retail operations
• Ensure that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified
• Recommend events specific to brand / product category / season
In Store/ Out Door Media Planning
• Ensure all aspects of imaging - store windows, visuals, banners, posters, shelf takers are in line with the “Image” of the Brand and target & appropriate audience
• Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings)
• Ensure that the outdoor media communication is replaced regularly with images and captions
• Co-coordinate with the territories and the brand's agencies as necessary on the media advertising
Advertising and Agency Management
• Plan and coordinate with Corporate Marketing on media buying and Agency contracting
• Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand.
• Plan with the agency on the image campaign for the season
• Plan and manage the seasonal photo shoots with the advertisement agency including coordination between buyers, designer agencies, models and photographers
• manage and coordinate all marketing, advertising and promotional staff and activities
• conduct market research to determine market requirements for existing and future products
• analysis of customer research, current market conditions and competitor information
• develop and implement marketing plans and projects for new and existing products
• Develop strategies for promotional campaigns and events.
• Coach the Marketing & Promotions team
• Build individual relationships and work with identified licensees on maximizing the quantity and quality of marketing interactions with their consumer bases
• Work with the Head of Consumer Marketing and Supporter Marketing Manager on developing the consumer marketing strategy, including segmentation,
• Targeting, messaging and calendar of events
• Be aware of marketing promotions running elsewhere in the charity sector and beyond.
• Contribute to the aspiration to position Elite as an expert authority
• Manage NPD marketing projects as identified, from research and positioning to launch and evaluation.
• Practice consumer promotion is transferred across borders.
- specialist's particular strengths in advertising & communications
- Assist sales and marketing management with communications media and advertising materials to effectively represent the company's services to customers and prospects.
- Meets with appropriate sales or marketing representative to discuss communication needs.
- Reviews literature in the assigned marketing project, previous marketing materials used in the assignment area, and gathers materials of competitive companies in the field.
- Researches, writes, sketches of supporting graphics, and consults with printing firm representatives on the needs of projects. Presents recommendations to marketing manager
- Arranges for the development of videotape scripts and selects a film producer to handle the assignment. Overviews editing and voice-overs to assure quality production in line with the parameters of the assignment.
- Writes draft speeches for senior management and reviews proposed speech with the executive. Arranges for necessary speaking aids.
- Develop and coordinate multimedia packages—letters, brochures, video, point-of-purchase displays.
- Develops direct mail programs, as dictated by the assignment, and monitors roll-out of the campaign and checks for success level at conclusion.
- Develops draft advertising text and layouts as part of campaign materials and presents to advertising manager for review and approval.
- Organize exhibition at trade and community fairs.
Accomplished:
o launched SPA Aquatonic new SLIM machine
o launched SPA Aquatonic Website
o Laila Gellery Spa New Summer promo
o Ahmadi Rest. New menu
o Viagio Rest. Renovation
o Sakura. Anniversary
o Rib Eye Campaigns
o Ayam Zaman Campaigns and cooking book
o Rooms campaigns
Awards:
Best Team 2011
BTME Award 2011
Best Business Hotel in Kuwait 2011
Pre-opening
• Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
• Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.
• Screens potential business deals by analysing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
• Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
• Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Skills/Qualifications:
Closing Skills, Motivation for Sales, Prospecting Skills, Sales Planning, Selling to Customer Needs, Territory Management, Market Knowledge, Presentation Skills, Energy Level, Meeting Sales Goals, Professionalism
- Market research
- Strategic planning & renovation campaign
- Grand Opening
Accomplished
- Renovation & Launched Restaurant
Studying
Degree awarded by MSA University Egypt as a validation between both Universities