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Ahmed Abdalla, Business Unit Manager

Ahmed Abdalla

Business Unit Manager·Merz Aesthetics MENA

United Arab Emirates

Higher diploma, Microbiology

Work experience

Total years of experience: 21 years, 10 months

Business Unit Manager

November 2021 - Present

Merz Aesthetics MENA

Dubai, United Arab Emirates

November 2021 - Present

Head of Aesthetics business unit of UAE &KSA.
Ensure day-to-day operations are in alignment with overall company compliance policy and strategy.
• Target new opportunities, initiate action plans to approach and secure new business.
• Ensures field force effectiveness and actively monitors key performance indicators.
• Conduct sales meetings to analyze sales reports, monitor progress and develop action plans.
• Distribution partners management.
• Rolling forecast and Ex-factory management; ensuring products
availability.
• Accurately forecast annual, quarterly and monthly revenue streams.
• Develop, plan and implement commercial plans and strategies
reflecting positively on the top line.
• Perform market research and SWOT analysis.
• Collaborate and coordinate globally and locally with diverse teams
such as marketing, medical, finance and regulatory.
• Establish and manage long-term relationship with stakeholders and
top KOL.
• Track, measure and analyses commercial metrics using KPIs.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Country Sales Manager

January 2019 - November 2021

Merz Pharma|Merz Aesthetics

Dubai, United Arab Emirates

January 2019 - November 2021

Sales manager of UAE.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Area Sales Manager

October 2016 - December 2018

Merz Pharma-Merz Aesthetics | Central & Eastern

Saudi Arabia

October 2016 - December 2018

Span of Control 6 KAMs/ 1 sales Rep.
Job Description
• Team structure (Build Aesthetics team from scratch).
• Vision Creation and Alignment.
• Territories split and redistribution.
• Target phasing and allocation.
• Distributor stocks management.
• KOL management.
• Implementation of the marketing plan and optimizing the outcomes of the marketing activities (Workshops,
Local & International Symposiums, New campaigns, etc.).

Job role:
Sales

Area Sales Manager

April 2015 - June 2016

Mothmir Medical Co

Saudi Arabia

April 2015 - June 2016

Span of Control 2 KAMs and 4 PSRs.

Company industry:
Medical Hospital
Job role:
Sales

District Manager

March 2011 - March 2015

GlobalPharma-A Sanofi Co.

Riyadh, Saudi Arabia

March 2011 - March 2015

Span of Control 6 PSRs.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Key Account Specialist

March 2007 - February 2011

GlobalPharma

Central Province, Saudi Arabia

March 2007 - February 2011

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Medical Representative

August 2006 - December 2006

Sanofi Aventis Company

August 2006 - December 2006

Company industry:
Sales Outsourcing
Job role:
Sales

Medical Representative

April 2004 - July 2006

Apex Pharma

Zagazig, Egypt

April 2004 - July 2006

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Education

Zagazig University

June 2005

June 2005

Higher diploma, Microbiology

Egypt

Zagazig University

June 2002

June 2002

Bachelor's degree, Veterinary Medicine

Egypt

GPA (rating): Good

GPA (rating): Good

Bachelor’s degree in veterinary medicine followed by postgraduate diploma in Microbiology.

Skills

Management
Expert
Management
Expert
Leading By Example
Expert
Leading By Example
Expert
Computer Skills
Expert
Computer Skills
Expert
Leadership
Expert
Leadership
Expert
Key Account Management
Expert
Key Account Management
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
SALES
Expert
SALES
Expert
CONTRACT MANAGEMENT
Expert
CONTRACT MANAGEMENT
Expert
FORECASTING
Expert
FORECASTING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MEETING FACILITATION
Expert
MEETING FACILITATION
Expert
STRATEGIC
Expert
STRATEGIC
Expert
SUPERVISORY SKILLS
Expert
SUPERVISORY SKILLS
Expert
VISION
Expert
VISION
Expert
Leadership
Expert
Leadership
Expert
Commercial
Expert
Commercial
Expert
Multi channel Marketing
Expert
Multi channel Marketing
Expert
Leading By Example
Expert
Leading By Example
Expert
Computer Skills
Expert
Computer Skills
Expert
Leadership
Expert
Leadership
Expert
Key Account Management
Expert
Key Account Management
Expert

Languages

Arabic

Expert

English

Expert

Training and Certifications

Training
Sales leadership
MaesthRo
Oct 2021