Visiting Faculty Member (Professor)
Institute of Business Management/College of Business Management,Mohammed Ali Jinnah University,DUHS
Total years of experience :43 years, 11 Months
I have taken up teaching in three leading universities (two leading business schools & one leading medical school) in Karachi, as a visiting faculty member; paid on hourly rates.
DUHS is Dow University of Health Sciences, which has an outreach program - Institute of Health Management, where I teach "PROJECT MANAGEMENT".
I am in the Marketing Department & teach undergraduate, graduate & post-graduate students.
Subject taught include: Marketing Management, Principles of Marketing, Sales Management, Retail & Wholesale Distribution, International Logistics & Supply Chain Management, Global Business Management, Export Marketing, Strategic Brand Management, Consumer Behavior, Strategic Business Communications, Digital Marketing, Corporate Governance & Project Management.
I am in the Business Administration Department and teach/have taught subjects such as : CORPORATE GOVERNANCE, MARKETING MANAGEMENT, SALES MANAGEMENT, INTERNATIONAL MARKETING, INTERNATIONAL LOGISTICS & GLOBAL SUPPLY CHAIN MANAGEMENT, PROJECT MANAGEMENT, RETAIL & WHOLESALE DISTRIBUTION.
Our country's regulatory body for higher education is H.E.C. (Higher Education Commission) & the related accreditation body is NBEAC (National Business Education Accreditation Council), who have recommended my promotion as "PROFESSOR OF PRACTICE", based on my rich & diversified corporate experience with multinational companies, particularly blue chip / Fortune-500 companies.
MY GREATEST ADVANTAGE IN TEACHING IS THE IMMENSE UP-GRADATION OF MY ACADEMIC KNOWLEDGE, MAKING IT FULLY CONTEMPORARY & ALIGNED WITH THE CURRENT "MARKETPLACE, PARTICULARLY WITH THE MARKETSPACE".
SO I HAVE CARVED OUT FOR MYSELF THE FOLLOWING PERSONA; "A HIGHLY QUALIFIED BUSINESS PROFESSIONAL, WITH A RICH AND DIVERSE EXPERIENCE, INCLUDING LEADERSHIP ROLES AND B.O.D. EXPOSURE, WITH UPDATED/CURRENT KNOWLEDGE BASE, PARTICULARLY IN MARKETSPACE, AS IF GRADUATED NOW".
As my job title indicates, my basic responsibility is "Marketing & Sales"; but I am entrusted with additional responsibilities, as follows:
1. Factory/production oversight
2. Supply Chain oversight
3. Distribution/logistics
4. C.R.M.
5. After-Sales Service
6. BOD matters
7. Financial matters like: budgeting/forecasting and business planning. Pricing, strategic planning.
Singer Pakistan is a listed (on the Pakistan Stock Exchange), public limited company.
Singer Pakistan has a huge manufacturing factory in Korangi, Karachi. We manufacture/assemble/import & sell through our own 145-countrywide retail stores; almost all home-appliances; including AC, LED, REFRIGERATOR, WASHING MACHINES, GAS APPLIANCES, SMALL & KITCHEN APPLIANCES, FURNITURE, SEWING MACHINES, MOTORCYCLES.
Retail network of own-stores is managed for inventory, sales, remittance, after-sales service.
Have introduced the concept of "multi-brand" in our stores; "more brands - more choice"; towards this end have procured & sold brands like SONY, LG, SAMSUNG, HAIER, PHILLIPS etc.
ALL IMPORTANT MANAGEMENT DECISIONS ARE TAKEN WITH MY INVOLVEMENT.
AS CGM OF PANASONIC PAKISTAN, I SUPERVISED THE LIAISON OFFICE, WHOSE ROLE IS BRAND BUILDING & BRAND/IPR PROTECTION. AS SUCH, THE PANASONIC BRAND OF HOME APPLIANCES, OFFICE EQUIPMENT, SECURITY/SURVEILLANCE EQUIPMENT & OTHER PRODUCT LINES, WERE IMPORTED THROUGH DISTRIBUTORS AND MARKETED/SOLD.
MY ROLE WAS CRUCIAL IN BUDGETING, PLANNING, OPSI, A&P, TRAINING ETC.
I REPORTED TO DUBAI REGIONAL H.Q.
AS HEAD OF MARKETING, I SUPERVISED ALL "MARKETING MANAGEMENT" RESPONSIBILITIES, WITH SPECIAL EMPHASIS ON RETAIL MARKETING.
SINGER HAD ABOUT 183 STORES/OUTLETS IN PAKISTAN, AT ITS PEAK PENETRATION; WHERE MERCHANDISING (INCLUDING POS MATERIAL), INVENTORY MANAGEMENT, PROVIDING TRAINED AND UNIFORMED SALES STAFF ETC. IS ALL TAKEN CARE OF IN A VERY SCIENTIFIC MANNER. LAUNCHED THE FIRST SINGERPlus "MEGA-STORE" IN KARACHI; WITH SPECIAL EMPHASIS ON MULTI-BRANDS.
MANAGED ENTIRE A&P; A NEW CONSUMER PROMOTION WAS OFFERED EVERY BI-MONTHLY, ADVERTISED HEAVILY THROUGH MASS MEDIA, CATALOGS, POS MATERIAL & OUTDOOR ADVERTISING.
THIS OPPORTUNITY IS CAPITALIZED VIA OUR IN-HOUSE CALL CENTER, WHICH I ESTABLISHED & SUPERVISED; IT HAD A 30-LINE P.R.I. MAPPED ON A FIBER-OPTIC "TOLL-FREE" NUMBER. THE CALL CENTER ALSO MADE "WELCOME CALLS" & TRACED "EXCEPTIONS"
A TEAM OF 10 DIRECT REPORTEES & 20 INDIRECT REPORTEES WAS AT MY DISPOSAL. I HAD MULTIFUNCTIONAL RESPONSIBILITIES ACROSS A WIDE RANGE, WEARING OTHER HATS LIKE DISTRIBUTION/LOGISTICS, SOURCING AND "AFTER-SALES-SERVICE"
I WAS ALSO ON THE BOARD OF DIRECTORS OF THE COMPANY AS AN EXECUTIVE-DIRECTOR; PLEASE SEE ANNUAL REPORTS ON WEBSITE www.singer.com.pk RELATED TO MY PERIOD.
WITH MY 19 YEARS OF RICH & DIVERSIFIED MARKETING, SALES, GENERAL MANAGEMENT, FIELD MANAGEMENT, CONSUMER FINANCING & SUPPLY CHAIN MANAGEMENT; I CONFIDENTLY & PROUDLY CLAIM; AS IN THE WORDS OF MY REGIONAL VICE-PRESIDENT H.R.; THAT "THERE HAS BEEN A TURN-AROUND IN SINGER EVER SINCE YOU TOOK OVER MARKETING".
MY POSITION REPORTS TO MANAGING DIRECTOR/ CHAIRMAN OF BOARD OF DIRECTORS.
WAS IN-CHARGE OF ALL MARKETING ACTIVITIES OF THE COMPANY, INCLUDING CONDUCTING OF CLINICAL TRIALS, FIELD SUPPORT, PRESS CONFERENCES, SEMINARS.
COORDINATED/ DEVELOPED & PROVIDED TO FIELD FORCE, ALL PROMOTIONAL MATERIALS, GIVE-AWAYS, CNS-DISCS & OTHER INCENTIVES FOR PROMOTING PRODUCTS.
PROMOTIONAL MATERIAL WAS PRE=TESTED ON MY "TESTING-GROUND" FIRST, THIS COMPRISED A 200-BED HOSPITAL.
INTRODUCED & LAUNCHED "TOPS" I, E, "TERRITORIAL OPERATIONS", FIRST EVER COMPUTER BASED FIELD OPERATING SYSTEM.
RELOCATED TO GENEVA, SWITZERLAND WITH FAMILY, EUROPEAN H.Q., FOR FEW MONTHS, FOR ORIENTATION.
POSITION REPORTED TO COUNTRY G.M. IN GENEVA, IT REPORTED TO THE REGIONAL DIRECTOR.
Handled a group of research pharmaceuticals viz. ZANTAC (Ranitidine), VENTOLIN (Salbutamol) full range including INHALER, BETNOVATE (Betamethasone) & other topical corticosteroids, TRANDATE (Beta-blocker); other OTC & food products. Did complete Marketing Planning, field force training, in-house communication (brochures, verbatim for sales pitch), medical press advertising, MIS (Swiss Pharma Audits) interpretation & usage.
I MANAGED A PORTFOLIO OF PHARMACEUTICAL & OTC PRODUCTS. COMPLETE MARKETING PLANNING, INCLUDING BUDGETING, PRICING, DISTRIBUTION, TRAINING.
Position reported to Marketing Manager.
THE QUAID-E-AZAM UNIVERSITY IS ONE OF THE TOP RANKING UNIVERSITIES IN PAKISTAN & HAS AN INTERNATIONAL STANDING ALSO. ENTRANCE IS GMAT BASED, WAS SCHOLARSHIP HOLDER IN UNIVERSITY DID INTERNSHIP IN BRITISH TOBACCO DID A NUMBER OF RESEARCH PROJECTS ON BRAND PREFERENCE,ADVERTISING EFFECTIVENESS, FINANCIAL ANALYSIS ETC.
AS MY FATHER WAS POSTED IN THE EMBASSY OF PAKISTAN, BEIRUT, I HAD THE OPPORTUNITY OF GETTING MY INITIAL SCHOOLING AT ONE OF THE BEST SCHOOLS IN TOWN.
