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Ahsan Arif, Senior Business Development Officer

Ahsan Arif

Senior Business Development Officer·Meezan Bank Limited

Saudi Arabia

Master's degree, Marketing

Work experience

Total years of experience: 4 years, 3 months

Senior Business Development Officer

December 2023 - February 2025

Meezan Bank Limited

Karachi, Pakistan

December 2023 - February 2025

• Managed client portfolio valued at PKR 750 million, conducting comprehensive financial
assessments and recommending tailored investment solutions
• Collaborated with product, operations, and branch teams on business development
initiatives that contributed to 20% year-over-year branch revenue growth
• Delivered personalized financial planning services to 60+ individual and corporate
clients, improving client retention and satisfaction
• Prepared monthly portfolio performance reports and strategic presentations for senior
management
Company industry:
Banking
Job role:
Banking

Digital Content Head

February 2021 - June 2022

Streamline Mortgages

Antalya, Türkiye

February 2021 - June 2022

• Led the creation of innovative promotional materials for the company, showcasing its products and services to
target audiences.
• Prepared and executed comprehensive marketing campaigns, resulting in a 20% increase in branch awareness
and a 15% growth in customer engagement.
• Managed and optimized social media platforms, increasing follower base by 50% and driving 30% more website
traffic through strategic content creation and targeted advertising campaigns.
• Utilized performance analytics and audience insights to refine content strategies, resulting in improved click
through rates and higher conversion metrics.
• Introduced data-driven workflows and content calendars that increased production efficiency and reduced
turnaround time by 25%.
Company industry:
Real Estate

Digital Content Specialist

September 2019 - December 2020

Kwickbox Consultants

Karachi, Pakistan

September 2019 - December 2020

• Managed comprehensive social media content calendar across Instagram, Facebook, and
LinkedIn for B2B consulting firm
• Developed and executed audience growth strategies including promotional campaigns,
targeted advertisements, and engagement initiatives
• Monitored performance analytics and adjusted content approach based on engagement
metrics and audience insights
Company industry:
Marketing

Software Developer Intern

June 2018 - August 2018

615 Labs SDN BHD

Kuala Lumpur, Malaysia

June 2018 - August 2018

A software development company in Malaysia.
• Developed and implemented new features and enhancements for web applications using Google Dialogue,
TensorFlow, Magento 2, and CSS/HTML languages.
• Collaborated with senior developed to troubleshoot and resolve software defects, ensuring high-quality code
and user experience.
• Conducted thorough testing and debugging of software components, assuring optimal performance and
adherence to project specifications.
Company industry:
IT Services

Education

Antalya Bilim University

January 2022

January 2022

Master's degree, Marketing

Türkiye

GPA (point): 3.7 out of 4

GPA (point): 3.7 out of 4

Staffordshire University

December 2020

December 2020

Bachelor's degree, Intelligent Systems

United Kingdom

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

Asia Pacific University of Technology and Innovation, Malaysia

December 2020

December 2020

Bachelor's degree, Artificial Intelligence

Malaysia

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

Skills

Customer Service

Expert

Analysis

Expert

Marketing

Expert

Writing

Expert

Research

Expert

Research and Development

Intermediate

WRITING

Expert

ACADEMIC

Intermediate

WEB SITE PRODUCTION

Beginner

MS Office

Intermediate

MARKETING

Intermediate

ANALYTICAL THINKING

Intermediate

ASSET MANAGEMENT

Intermediate

BANKING

Intermediate

BANKING SERVICES

Intermediate

CROSS FUNCTIONAL COLLABORATION

Intermediate

DIGITAL MARKETING

Intermediate

FINANCIAL PLANNING

Intermediate

OPERATIONAL EFFICIENCY

Intermediate

TECHNICAL SUPPORT

Intermediate

BUSINESS PLANNING

Intermediate

FINANCIAL ANALYSIS

Intermediate

INVESTMENT MANAGEMENT

Intermediate

OPERATIONS

Intermediate

Microsoft Office

Intermediate

Microsoft Excel

Intermediate

Administration

Intermediate

BUSINESS DEVELOPMENT

Intermediate

CAMPAIGN MANAGEMENT

Intermediate

FINANCIAL SERVICES

Intermediate

SEARCH ENGINE MARKETING

Intermediate

SOCIAL MEDIA

Intermediate

SOCIAL MEDIA MANAGEMENT

Intermediate

Social Media Marketing

Intermediate

SEO

Intermediate

Management

Intermediate

Sales

Intermediate

Project Management

Intermediate

BUSINESS OPERATIONS

Intermediate

DATA ANALYSIS

Intermediate

DOCUMENT CONTROL

Intermediate

EXECUTIVE INFORMATION SYSTEMS

Intermediate

PROJECT COORDINATION

Intermediate

STAKEHOLDER MANAGEMENT

Intermediate

STRATEGIC PLANNING

Intermediate

Operation

Intermediate

Languages

English

Expert

Urdu

Expert

Arabic

Expert

Training and Certifications

Certifications
Project Management – PMI
Strategic Human Resources
Digital Marketing Foundations
Digital Marketing Professional – CertiProf
Project Management –
Strategic Human Resources
Digital Marketing Foundations
Digital Marketing Professional
Five Highly Effective Project Leadership and Team Motivation Techniques
Body Language Secret: Non-Verbal Communication Strategies
Deadline Management Techniques
Project Manager: An Employee or Battalion Commander
Digital Marketing Foundations
Strategic Human Resources
Digital Marketing Professional
Five Highly Effective Project Leadership and Team Motivation Techniques
Body Language Secret: Non-Verbal Communication Strategies
Deadline Management Techniques
Project Manager: An Employee or Battalion Commander
Digital Marketing Foundations
Strategic Human Resources
Digital Marketing Professional
Training
Project Manager: An Employee or Battalion Commander
Asia Pacific University of Innovation and Technology
Dec 2017

Hobbies and interests

Football
Video Gaming