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Ahsan  Ismail, Assistant Digital Marketing Manager

Ahsan Ismail

Assistant Digital Marketing Manager·Punjab Group

Pakistan

Bachelor's degree, Computer Science

Work experience

Total years of experience: 6 years, 6 months

Assistant Digital Marketing Manager

June 2025 - Present

Punjab Group

Lahore, Pakistan

June 2025 - Present

• Plan and execute multi-channel digital marketing campaigns across Meta, Google, and LinkedIn platforms.
• Develop campaign strategies, target plans, and performance roadmaps aligned with business objectives.
• Launch, monitor, and optimize campaigns to improve CTR, CPL, CPA, ROAS, and overall ROI.
• Manage advertising budgets and allocate spend across channels to maximize efficiency and returns.
• Track key KPIs and performance metrics; implement data-driven optimizations and A/B tests.
• Coordinate with internal stakeholders for creative assets, messaging, and campaign timelines.
• Prepare performance reports and insights for management to support strategic decisions.

Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Assistant Digital Marketing Manager

June 2024 - September 2025

Punjab Group

Lahore, Pakistan

June 2024 - September 2025

Company industry:
Training & Education Center
Job role:
Teaching and Academics

Media Buyer Specialist

October 2023 - May 2024

365 Care Group

Lahore, Pakistan

October 2023 - May 2024

• Developed and executed paid media campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn.
• Performed audience research, targeting, and funnel setup for lead generation and conversion goals.
• Managed budgets, bid strategies, and campaign scaling to improve cost efficiency and ROI.
• Monitored campaign performance daily and optimized creatives, placements, and audiences.
• Created performance reports and recommendations based on campaign analytics and KPIs.
• Ensured alignment of campaign objectives with broader marketing goals.

Company industry:
Accounting
Job role:
Administration

Social Media Marketing Manager

January 2022 - September 2023

Wise Market

Lahore, Pakistan

January 2022 - September 2023

• Planned and optimized paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn.
• Managed end-to-end campaign execution including targeting, creative coordination, budgeting, and reporting.
• Maintained and executed a social media content calendar to ensure consistent posting and brand presence.
• Analyzed performance data to improve engagement, lead generation, and conversion outcomes.
• Aligned content strategy with brand messaging, promotions, and marketing objectives.
• Improved brand visibility through ongoing optimization and audience engagement.

Company industry:
Software Development
Job role:
Marketing and PR

SEO and Social Media Executive

January 2021 - December 2021

Faisal Movers

Lahore, Pakistan

January 2021 - December 2021

Company industry:
Motor Vehicle Passenger Transport
Job role:
Marketing and PR

SEO & Social Media Executive

January 2021 - December 2021

Faisal Movers

Lahore, Pakistan

January 2021 - December 2021

• Optimized website pages to improve search visibility, keyword rankings, and organic traffic.
• Conducted keyword research and implemented on-page and technical SEO improvements.
• Tracked SEO performance and prepared reports to measure traffic and ranking progress.
• Managed social media engagement by creating and publishing relevant content.
• Interacted with the audience to support brand growth across social platforms.

Company industry:
Motor Vehicle Passenger Transport
Job role:
Information Technology

SEO Executive

June 2019 - June 2020

SolutionDots

Lahore, Pakistan

June 2019 - June 2020

Company industry:
IT Services
Job role:
Information Technology

SEO Executive

June 2019 - June 2020

Solution Dots

Lahore, Pakistan

June 2019 - June 2020

• Performed on-page and off-page SEO to improve website visibility and search engine rankings.
• Executed keyword research, competitor analysis, and content optimization initiatives.
• Supported technical SEO tasks to improve website performance and indexing.
• Implemented link-building strategies to strengthen domain authority and organic traffic.

Company industry:
IT Services
Job role:
Information Technology

Education

Preston University

September 2019

September 2019

Bachelor's degree, Computer Science

Pakistan

Preston University

September 2019

September 2019

Bachelor's degree, Computer Science

Pakistan

Preston University

January 2019

January 2019

Bachelor's degree, Information Technology

Pakistan

Skills

ADVERTISEMENT
Expert
ADVERTISEMENT
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
GOOGLE ADS
Expert
GOOGLE ADS
Expert
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
PINTEREST
Intermediate
PINTEREST
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MARKETING
Expert
SOCIAL MEDIA MARKETING
Expert
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
AUDIENCE SEGMENTATION
Intermediate
AUDIENCE SEGMENTATION
Intermediate
BUDGET MANAGEMENT
Intermediate
BUDGET MANAGEMENT
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate

Languages

Urdu
Expert
English
Intermediate
Punjabi
Expert

Training and Certifications

Certifications
Google Analytics 4 (GA4)
Google Ads Manager
Meta Ads Manager
Digital Advertising Certified
Digital Marketing
Fundamentals of Digital Marketing
Digital Marketing
Digital Advertising Certified
Fundamentals of digital Marketing

Hobbies

  • video gaming
  • Internet exploring,