Ahsan Mateen

• Key responsibility is to head the branch office in Oman with complete autonomy on business development and going above or beyond to find right market potential and increase business
• Directly report to CEO in Kuwait & Head of Sales based in Dubai
• 50% travelling including with in Oman to different cities and UAE for meetings, conferences and exhibitions
• After three months of joining did the complete restructuring of the Oman office to increase productivity and profitability of the country.
• Increased the business of Talabat.com Oman in the FQ1-16 to 56% through sales strategies and zero marketing dollar spent on the activity
• A strict scrutiny over the non-performing vendors and less productive vendors. Delisted vendors with higher failed rate
• Invested time & money on vendors with high potential of being ‘Star’ and converting them into ‘Cash Cows’
• In comparison to last 3-Q-YR15, 50% plus target have been achieved in first Q-YR-16 in terms of Vendors Total Sales in Revenue
• Working closely with all International Chains to boost their business penetrate into potential segments with their help of remotely spread outlets
• Higher focus on organic development of business, marketing dollars only spend on online generic marketing to pull customers towards website/ app.
• Collaborative marketing efforts with Bank Muscat & Oman Tel for offering exclusive promotions for their customers through Talabat.com
• Constantly, training & developing vendors about the benefits of home delivery, customer retentions and future of online ordering
• Devising strategies for Sales & Business Development on monthly and quarterly basis to achieve target with the team and individually
• Increased the vendor inventory of overall Oman to 25% in first quarter of which direct impact was on orders/ overall business
o Key Insights:
 Oman being small player in the gulf market 100% focus was given on organic marketing
 Research over the customer behavior of the market specially the youth i.e. 55% of population
 Personally managing Pizza Hut, Americana Group, Papa Johns, Burger King, Subway
 Acting as Venture Developer for Talabat.com in Oman
 Introduced the concept of Business Intelligence in Oman, to make the vendor understand where the true potential is and how to capitalize it

• 50% growth in new business acquisition with in six month, with drop of 60% cost of acquiring new business through focusing on inside-sales and automating sales processes through cloud ERP Salesforce implementation. (by new business acquisition means, Restaurants)
• Responsible for AAA clients acquisition
• Foodpanda PK has been on top charts in terms of quality business acquisition for customers among 40 foodpanda global countries
• Initiated a comprehensive mechanism for lead-generation keeping customers’ need in mind. 15% business generated from new business acquired MoM
• 15% increase in order growth MoM with AVG Commission increase of 35% focusing on Corporate Ordering/ Event Ordering
• 100% Growth in terms of revenue/ order growth over a span 5 months from Aug 2014 - Dec 2014.
• Bird-eye view over PKR. 1 Million+ grossers clients with Head of Client Services and keeping a strong relationship with them, which includes: KFC, McDonalds, Domino’s, Sarpino’s, Johnny Rocket, Fat Burger, Nando’s, Cinnabon and etc.
• Developed SOP for smooth order-processing, with automated ticket generation for complaint management.
• Increased the customer satisfaction from 15% to 38% survey done through Net Promoter Score
• Conducted 4 ATL/ Offline campaigns with-in span of 6 months for creating higher brand awareness
• Efficient & Effective online marketing strategies, awarded 91% Total Response Rate on Facebook by SocialBakers Q4 2014
• Corporate Alliances/ Barter Agreement with
o Unilever Pakistan - 11, 500 Sampling of Lifebouy Handwash in-return billboard placement across 4 cities
o Tapal Tea Pvt. Ltd - 5, 000 tea-box sampling through every order
o British American Tobacco - PKR. 1 Million deal signed for e-retailing of cigarettes
o Red Bull - e-retailing in return on-field activation at any red-bull event in PK
o Engro Foods - Sampling of 5, 000 Opler Lassi with every order
o Standard Chartered Plc. - 1 Million customer database sharing
o Microsoft Pakistan - for keeping us in Hero App, ATL & BTL Coverage
• Automate last-mile-delivery through vWork app to increase efficiency increased business from 8% to 18% in 3 months
• Manage to intimate 40 minutes last mile delivery in Karachi and replicating model in Lahore & Islamabad.
• Looking after monthly sales/marketing/ financial budgeting, P&L and fund management
• Overseeing legal and compliance matter which include Government bodies & taxation authorities
• Key Insights:
o Maintaining threshold of 7, 000 new users WoW
o Increased visits 100 folds from Aug 2014 - till present
o 70% orders through Mobile App

• Prospect for new potential clients and develop strong relationships resulting in increased business.
• Work closely with Business Development team in identifying potential geographical areas to increase coverage while keeping track of revenue stream.
• Plan approaches & sales pitches for Pakistan, Georgia and Azerbaijan sales team and consult them where necessary, also conducting sales oriented training quarterly.
• Forecast sales-targets for Pakistan and ensure they are met.
• Maintaining a niche clientele list and ensuring business growth MoM basis.
• Work on Business Extension to opt for new opportunities for generating different revenue channel: Corporate Alliance, Direct Marketing, Media & PR, SMS, E-vouchers & Offline Marketing
• Analyze KPIs and represent in form of Analytical Dashboards, create reports and cohorts using power-pivots, measure performance of products, order trends, customer growth & retention rate.
• Assist Marketing Department in managing online campaigns, devising and allocating budgets and investing in channels with calculated ROI.
• Provide statistical data, identify trends and coordinate information within departments to develop and align new projects to increase productivity of Sales team.
• Keep a bird-eye view on competitors while maintaining a competitive grid.
• Managing clients grossing PKR. 1 Million+ MoM

o Designing the complete marketing plan
o Marketing strategies, Social-Media Strategies
o Developed the distribution process
o Customer based research and market research for initial launch
o Designed the initial launch plan for the company

o Planning and Developing Brand Activation Ideas
o Execution of the Activities and Presenting Ideas to Clients
o Keeping the bird-eye view on activities
o Customer Relationship Management
o Reporting, Making Presentation and Interactive Marketing
o Brands worked on: Unilever - Dove and Walls Selection Gold
Philip Morris International - Marlboro

-Preparing corporate sales strategies
-Drafting MoUs for corporate clients
-Identifying and managing corporate relationship with potential clients
-Designing & conducting sales oriented BTL activities
-Preparing sales presentation & negotiation patterns

-Marketing Collaboration
-Territory development & Time management
-Initial planning & marketing plan
-Established complete network of discount affiliates in Karachi

-Developed pricing strategies
-Brand launching activities
-Prepared media plan
-Advertisement Copy for TVC & Radio
-Developed the sale process
-E-Marketing
-Conducted research on the local business networks in Pakistan.