Aimane Bellafqira

• Spearhead the development and execution of a comprehensive digital community strategy across Meta, TikTok, and X.
• Oversee and mentor a dynamic community management team, fostering collaboration and ensuring consistent brand messaging across all platforms.
• Analyze and produce insightful performance reports to drive engagement and growth, utilizing data-driven strategies to optimize community interactions.
• Actively monitor emerging digital trends and audience behaviors to enhance community engagement and inform content strategies.
• Collaborate with cross-functional teams to align social media initiatives with overall marketing objectives, maximizing brand visibility and impact.

Led and optimized digital community engagement initiatives to support Fnac Darty’s customer experience and brand visibility objectives across international markets.
Analyzed social media and digital campaign performance, delivering data-driven insights and recommendations to improve customer engagement and community growth.
Ensured compliance with governance standards, maintaining transparent processes, accurate reporting, and effective stakeholder communication.
Collaborated closely with cross-functional teams, including Marketing, Digital, Data, Content, and Technology, to deliver seamless and customer-centric digital experiences.
Leveraged customer insights and analytics to inform content strategies, enhance audience engagement, and strengthen community relationships.
Developed and implemented innovative social media and digital engagement strategies that increased brand awareness, customer loyalty, and online community participation.
Monitored key performance indicators (KPIs) and provided actionable recommendations to continuously optimize digital engagement and customer satisfaction.
Supported stakeholder alignment and project delivery by coordinating activities across business and technical teams within the Fnac Darty ecosystem.

• Developed and executed engaging digital marketing workshops tailored for Master-level students, enhancing their understanding of industry trends.
• Led interactive sessions on digital content management and web ecosystems, equipping students with practical skills to create effective communication strategies.
• Fostered a collaborative learning environment, encouraging students to apply digital marketing concepts in real-world scenarios.
• Utilized analytics tools to assess workshop effectiveness, ensuring continuous improvement in content delivery and student engagement.
• Cultivated a network of aspiring digital marketers, enhancing community building and peer support within the academic setting.

• Revamped digital and social media strategies to enhance community engagement and brand loyalty.
• Led content creation and curation, ensuring cohesive messaging that resonates with target audiences across all platforms.
• Analyzed performance metrics to optimize content distribution, driving increased reach and interaction rates.
• Fostered community growth by actively engaging with followers and responding to inquiries, building a strong online presence.
• Collaborated with cross-functional teams to develop innovative campaigns that align with brand goals and audience interests.