عائشة خان

Huawei Technologies Consumer Business Group (Device) Marketing - UAE, KSA, PAK
Currently leading the events department for marketing, events, experiential and activation for UAE and supporting the MEA marketing team.
Honor Consumer Business Group Retail - UAE, KSA, EGY, PAK, IRAQ, SA
A part of Regional Retail Team supporting on brand and retail marketing for MEA region

Reporting directly to President MEA - Huawei and Honor.
Managing 3 marketing and 2 events executives and 1 internship students/china exchange internship.

I am responsible for supplying marketing, pr, social media, events and activation campaigns for new product launches along with strategic advisory/initiative on consumer insight and behavior to all Regional Marketing Directors as well as country level Directors with the sole prerogative of growing Huawei, Honor in the Middle East region into a most loved consumer Brand.

My key focus areas of execution are around planning, executing, communicating innovation, premium marketing and partnerships as well product marketing through ATL and BTL containing brand visibility and awareness in the market with annual new product launch campaigns.

Achievement
Full customer experience completed for six flagship products launches and 8 retail store openings in OR and IR market resulting in incremental sales by 60% as well as up lift of brand consideration due to consumer interaction via joint partnerships, campaigns, retail, pr media and activation.

Freelance Event Manager

Content Marketing - Events Manager

Currently working on Corporate and Live Events as Events Activation Manager

I am currently working as Events Manager, working on events and campaigns to clients such as; SONY Mobile Mena, MAF - Leisure and Entertainment Ski Dubai, Emirates Islamic Bank, Emirates NBD, Hilal Bank, and I also server the role of Account Manager to Subway handling UAE and Regional campaigns. Reporting directly to Managing Director and General Managers of the accounts;
Events;
 Xperia Aquatech Store, SONY (Xperia Z3 Launching Event)
 # This Is Christmas, Ski Dubai, MAF (Christmas Campaign)
 Star in Your Greeting Card at Rugby 7s 2014, Ski Dubai, MAF (Christmas Campaign)
 Heart Beats for UAE, Emirates Islamic Bank (National Day Activation)
 The Culture Dispensing Machine, Emirates NBD (National Day Activation)
 6th Annual Offsite Meeting, Hilal Bank (Banking Conference)
Subway Campaigns;
All ATL, Print Ads, Radio, TVC, Outdoor Advertisements and Social Media;

 My Sub My Way (Partnership with Liverpool FC)
 Avocado Ingredient Launching
 Klutz Kids Meal Package Launch
 National Sandwich Week
 New Limited Flavor “Peri Peri” Chicken
 Big Hero 6 Kids Meal
 Fresh Sundays

I am was part of a dedicated experiential team that handles 360 events and activities, I am Account executive for Samsung Gulf Electronics handling HHP (Hand Held Phones), CTV (TV), IT (Tablets and Camera), Home Appliances, B2B and Corporate Marketing across Gulf and MENA. Reporting to the Experiential Marketing Director, I am responsible for:

 Manage all ATL/BTL, Digital, CSR, Sponsorship activities for all divisions
 Manage activation projects from start to end
 Develop events, activation and roadshow briefs with new innovative concept creation and ideas
 Maintaining a superb ongoing relationship with the client
 Decoding business briefs provided by client into creative briefs
 Maintain brand/client guardian role to deliver as per global standards and brand guidelines
 Ongoing management of running projects by keeping up deadlines, quality, and client’s expectations
 Liaising between team members across different agency divisions (Retail, Digital, Public Relations, Creative, Media Planning, and Media Buying)
 Completely responsible for agency/client related administrative work (quotations, timelines, reports...etc.)
 Handling flagship product launches such as sneak peek events, press conferences, product launching roadshows (malls, brand stores and universities) UAE/GCC and sponsorship events

Events worked on;
Rugby 7even's 2010/2011/2012
Emirates T20 Cricket 2012
AC Milan vs PSG Football Match 2012
Spinneys 92K Cycle Challenge 2011

Role: Event Manager Assistant/Tournament Office Assistant/
Information Desk, Security Office/Lost and Found

Reporting Line: Project Manager/Event Manager

2012 Etihad Airways Formula One Grand Prix

Gain much experience in event industry and mall events industry
i have previously worked as Activation, Promotion Festival Coordinator in various malls across UAE

AM PLUS Action Marketing Plus
Role: Activation Coordinator
Products: Sony Gulf(Sony TV, Laptop, Camera, Mobiles) Mars Company (Coke, Snickers, Whiskas)
Mall: Mall of the Emirates, Deira City Centre, Mirdif City Centre, Festival City, Marina Mall, Dubai Mall, Marina Mall Abu Dhabi

Blue Button Media LLC
Role: Promotion, Activation Coordinator
Unilever Products; Lipton Yellow label, Lipton Green Tea, Lipton Fruit Tea, Lipton Chai Latte,
AXE, Signal, Knorr, Rexona, LifeBouy, Vaseline, PONDS, DOVE
Mall: Mall of the Emirates, Deira City Centre, Mirdif City Centre

Festival coordinator on events;
Du "Flash Mob" in Mall of the Emirates and Dubai Mall
Samsung "Fashion Walk" in Dubai Mall
La Senza "Model Shopping Walk" in Mall of the Emirates
DSS Mall Festivals in All malls across UAE

2012 Etihad Airways Formula One Grand Prix
Madonna Concert 2012
2010/2011 Etihad Airways Formula One Grand Prix
For Yas Marina Circuit
Role: Transport Manager
Reporting Line: Project Manager, Event Manager
Responsibilities:
"Coordinate on-site arrangements.
"Managing transportation for VIPs.
" Supervising VIP, Gold and Silver Parking areas.
"Managing the traffic flow and car parking inns and outs.
"Making sure the right parking card holders go to the right locations.
"Keeping count of cars in each parking lot every day.
"Deploying teams and planning new easy ways of traffic flow strategies.
"Managing security staff of each parking areas.

Worked on Events with DONE Events
Radio Shoma Ryhtym Concert (Official launch of ARNs Radio Shoma) 2012
Hurts
Joe Cocker
USHER OMG Tour
Amy Winehouse

Role: Event Coordinator/Artist Management

Reporting Line: Project Manager, Event Manager

"Taking direction from the Project Manager and effectively supervise set up on site.
"Coordinate on-site arrangements.
"Coordinating staffing requirements and staff briefings.
"Organizing Badges for AAA, Green Room, Production Crew, Security, Ushers, Media and Civil Defense.
"Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly
"Managing all gates staff.
"Solicit, Recruit, train, motivate and evaluate the performance of volunteers for the event.

• Manage the switchboard line and take all incoming calls.
• Provide full administrative support services to the Management.
• Coordinate and Follow-up on decisions and action plans with all executive managers.
• Make travel arrangements for the sales team for duty travel.
• Manage all coordination between travel agents and hotel bookings.
• Screen and respond to all incoming requests and take action as appropriate.
• Compose, formulate, review and edit all business correspondence independently.
• Maintain/set-up sophisticated filing systems, Manager's personal files, etc.
• Process incoming mails; open, stamp, sort for priorities. Distribute and/or handle items not requiring the Manager's attention.
• Obtain Manager's signature on all contract, subcontract, and other financial documents as required.
• Skill in establishing priorities and managing the workload.
• Perform any additional business related functions as directed by the Line Manager.

Worked on events;
Moby 2011
Bryan Adams Concert 2011

Role: On Site Coordinator

Reporting Line: Project Manager, Event Manager

• Preparing all outgoing letters
• Weekly and monthly chasing of timesheets
• Ensuring accurate recording and approval of timesheets
• Reports/Specifications/Documentation - ensuring that all reports/specs/documents are produced accurately within the required timelines and utilizing the required Hyder Consulting formats.
• Assist marketing team in the formatting of staff CV’s, ensuring all are completed to Hyder format and published to company intranet.
• Assisting Senior Administrator, Bid Managers and Project Managers in preparing bids/fee proposals and collating them for final submission
• Chasing up staff admin related forms/documents and saving/filing/distributing accurately.
• Maintaining the staff leave files (hard and soft copies)
• Organizing meeting rooms, ordering lunch/coffee for the meetings any other general administration requirements (e.g. Checking/distributing faxes)