AISWARYA RAJ

• Authored, edited, and managed SEO-optimized educational and institutional blog content achieving strong search
visibility and Featured Snippet placements, alongside video SEO transcriptions for accessibility and Digital Marketing
workshops focused on SEO and content strategy.
• Optimized academic program web pages and legacy content to improve keyword alignment, topical authority, and search
performance.
• Developed content for newly approved academic programs and launched program-specific blog series.
• Designed a data-driven blog strategy using Ubersuggest, Ahrefs, and SEMrush, focusing on content clustering and
topical authority.
• Scaled content production by onboarding interns and implementing AI-assisted, human-in-the-loop editorial workflows.
• Improved content UX through infographics, alt text, TL;DR summaries, and related-content recommendation sections.
• Led website migration efforts, coordinating text, image, and video assets while preserving SEO equity.
• Produced and integrated multilingual student testimonials into program pages.
• Managed partner website content to ensure brand consistency and editorial quality.
• Edited Wikipedia pages and authored press releases for initiatives including AI Conclave and Shiksha.com listings.
• Led Reddit and Quora engagement campaigns and mentored content writing interns.
• Oversaw News, Blogs, and Video sections, ensuring editorial accuracy and SEO compliance.
• Conducted a comprehensive E-E-A-T audit and established Author Pages and an Editorial Board aligned with Google
quality guidelines.

• Delivered lectures in English language and literature and mentored students in academic writing.

• Completed a research-oriented internship involving literary translation (Irish to Malayalam) and end-to-end
conceptualization, cinematography, editing, and publication of a YouTube film project based on The Road Not Taken by
Robert Frost.