Head of Segment Marketing & Product Development
Tawuniya
مجموع سنوات الخبرة :17 years, 4 أشهر
Managing development and growth of business portfolios, covering existing and new product development through annual marketing planning and company’s overall goals and objectives. leading campaigns from thought to conclusion. Industry wide PEST / SWOT / U&A / Market Share & growth / Rival Profitability / Media spending & channels.
Driving the company's Marketing strategy and initiatives in-line with, and in support of, the organization's overarching strategic direction. Developing Products and Services value propositions current and potential segments while building on brand and commercial position. Generate & Qualify leads to meet sales targets through product based advertising & promotional campaigns. Evaluate customer needs, market insights, and competitors analysis via research teams.
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