Akaamke Onen-Egbe

Provide brand management, brand direction, and team management to a music artist and the label.
Provide partnership opportunities and long-term DSP support for the artist and the label.
Provide effective community engagement strategies that support fan growth and advocacy.
Oversee artist development, music production sessions, and artist relations with all stakeholders.

Manage the artists business and creative teams to create connective stories for audience segments and successful partnerships.
Led partnership negotiations with Quays Lagos for a live experience (December 2025), resulting in 100+ signups and attendance facilitated by Warble Live.
Provided team structure, effective community engagement strategies that turned fans to advocates.
Managed talents relations with stakeholders and partners to hit milestones.

Manage artist teams to connect with new audiences and grow authentic engagements offline and online.
Build pipelines for music rollouts and connect talent to creative and business opportunities to elevate reach and brand experience.
Manage data reports from streaming and digital platforms to create communication strategies that convert into streaming numbers and business partnerships.
Manage stakeholder and partnership relations.

Manage the Ghanaian talents team to create a unique brand profile, digital strategy, and roadmap; connecting his sound and style
to community segments through media, music, and lifestyle partnerships.
Brokered a sync licensing deal with a French tech team; achieved over 5 million production streams and a Top 40 UK entry (Belly of
the East by Bruddanay & Krepits Menace).

Develop digital brand profiles, coordinate audience research, and implement digital marketing campaigns to enhance artist visibility
and brand connection in new territories.
Achieved over 10 million digital marketing streams across releases, plus strategic media placements.
Manage digital campaigns and community rollouts across all digital playforms including influencer marketing, and other creative services.

Led project and merchandiser teams to market and onboard African couture sellers in the UK and Europe, validating the business
model.
Managed digital advertising channels that grew business reach and inbound leads for the company.
Managed influencer sourcing, onboarding and campaign advertising across African and European markets on all digital channels.

Led influencer marketing campaigns for a UK-based marketplace platform; provided project leadership and digital marketing management.
Developed and managed influencer sourcing, platform marketing, and other digital campaigns for European brands.
Completed project management training (part of the top 10 professionals) upskilling in project assessment, reporting, and
stakeholder management.

Achieved B2B brand collaborations and cross-promotion across digital platforms, increasing brand awareness and engagement for
our clients and the company.
Organized a creative industry mixer with AfroFuture that drew 250+ signups and attendance in Ghana.
Curated Y HOTLIST Apple Music Playlists for YFM Ghana; managed the creative teams to deliver on-brand assets for social media and radio.
Managed the creative team to deliver digital media strategies that enhanced audience engagement and brand reach in Ghana, Nigeria, and the UK.
Analysed charts and platform data to create impactful digital campaigns exceeding 10 million streams.
Set up Google Business profile, increasing digital visibility, connections, and digital positioning for the brand as an industry leader in Ghana.
Developed and led the digital marketing campaign achieving 100 million YouTube views for Sugarcane Remix by Camidoh featuring King Promise, Mayorkun, and Darkoo.

Curated and planned the tour, drawing 100+ signups from across Nigeria and Ghana; generated local revenue and enhanced cultural
impact during the festival.
Attracted over 50 tourists, allowing them to explore historic sites and natural views in Ugep (largest native village in West Africa).

Achieved high community engagement through content planning, digital rollout, and design thinking.
Enhanced brand awareness and increased app test signups in Nigeria and Africa to 85% of new users.
Negotiated partnerships and procurement deals with African creators, generating revenue and business impact for the Pooz team.

Worked as EA to the production manager at AfroNation Ghana, ensuring adherence to timelines, supply deliveries, stage setup, worker welfare, and team coordination at Freedom Square, Accra.
Ensured effective project communication, and timely delivery of deliverables.

Developed and managed artist brand profiles, goals, roadmaps, and KPIs.
Managed marketing team to create digital rollout calendars and content plans for music releases, generating over 250, 000 streams across platforms for the 2021 cohort.