عكارش Venugopal, Senior Marketing Associate

عكارش Venugopal

Senior Marketing Associate

Cognizant - India

البلد
الهند - تشيناي
التعليم
ماجستير, Marketing
الخبرات
8 years, 0 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :8 years, 0 أشهر

Senior Marketing Associate في Cognizant - India
  • الهند - تشيناي
  • أكتوبر 2018 إلى يناير 2019

Team size: 4; Function - Global Sales Support;

Clients: CMO (Digital Operations), Field Director, BU heads of Cognizant

Key Result Areas:
• Managed account wise requirements for marketing campaign execution
• Worked with in house design & content teams for creating marketing assets.
• Provided sales enablement support to BU leads, CMOs, Field sales directors
• Provided offshore event support - data, collaterals, content, presentations

Deputy Marketing Manager في HCL Technologies
  • الهند - دلهي
  • أغسطس 2016 إلى سبتمبر 2018

Team size: 4; Function - Corporate Brand Marketing

Clients: BU heads, C-suit leaders, senior leaders, businesses, external talent, Emp

Key Result Areas:
• Prepared, drafted, collated content & managed analytics
• Worked on campaign ideation, plan, strategy & end to end execution with teams
• Managed content for HCL Europe webpages - Generic & Geo specific
• Managed corporate communications for important HCL events,
• Managed online content, SEM/SMM/GDN, ORM, budgeting & analytics for campaigns
• Prepared ad copies, creative routes, content for creatives - videos, banners, etc.
• Prepared media pitch, media briefing documents & scheduling for important events
• Liaised with PR & creative agencies to launch campaigns, publish news, promote HCL
• Managed media team for big ticket events such as WEF, VOR launch, MWC, IR, etc.

Manager في Religare Securities Ltd.
  • الهند - دلهي
  • مايو 2014 إلى أغسطس 2016

Team size: 20; Function - Business Marketing

Clients: Business partners/Franchises, traders

KRA
• Prepared quarterly/ annual operating plans & channel performance presentations
• Created a unified communication kit for Religare to provide it to the business partners and further to be forwarded by business partners to clients
• Launched sales drives for revenue generation, client acquisition & reactivation
• Prepared customer retention plans; managed online & offline promotions of campaigns/ drives along and conducted analysis of key metrics
• Organized meetings with investors, trainings and webinars for franchisees & clients
• Prepared framework for Integrating market intelligence tools, online documents, charts, videos & banners in a one stop shop online channel to support franchises
• Liaised with agencies for facility branding & branding of partner locations
• Assisted in creation of “advisory team” & “contingency team” as support to partners

Intern في Unilever
  • الهند - مومباي
  • أبريل 2013 إلى سبتمبر 2013

Key Result Areas (team size 3); Function - Product Branding (FMCG)

• Conducted qualitative market research with TG to gain consumer insights for concept creation; prepared concepts for launch of new pouch pack of shampoo brand
• Worked with design team to prepare graphics & ad brief for clinic plus pouch
• Conducted main plant test/Trial for pouch pack quality
• Performed competitor analysis -price, SKU, variants across outlets in Mumbai

Systems Engineer في Tata Consultancy services Ltd.
  • الهند - دلهي
  • نوفمبر 2009 إلى يوليو 2012

Key Result Areas:
• Monitored & managed potential bottlenecks in backend application performance
• Ran test cases for enterprise COBOL source programs & resolved tickets
• Managed resource repository for training and development of new candidates
• Liaised with testing teams & development teams for problem resolution

الخلفية التعليمية

ماجستير, Marketing
  • في Institute of Management Technology (IMT)
  • مارس 2014

While pursuing my MBA, I have done my 5 month internship in Brand Development from Hindustan Unilever Limited,Mumbai. I have worked on multiple live projects for Clinic Plus brand during that phase. I have also done some challenging short term/academic projects during my MBA stint.

بكالوريوس, Computer Science Engineering
  • في Amrita School of Engineering
  • مايو 2009

During my Bachelor's course, I had worked on a project in the topic " Fault Tolerant system". The project was based on the existing model used by ISRO (Space organization in India). I studied the model & proposed a model which was efficient. It was named as "Proposed Model". This paper has won National level paper presentation competition twice & it was published in Internation Journal for Computer Application (IJCA) IN 2010.

الثانوية العامة أو ما يعادلها, science
  • في Kendriya Vidyalaya
  • مارس 2005

اختبارات بيت.كوم

Marketing Management Test
Score 62%

Specialties & Skills

Content Marketing
Corporate Branding
Marketing Operations
Marketing Communications
Google AdWords
MS Office
LinkedIn Advertising
Facebook Ad Manager
Google Analytics

حسابات مواقع التواصل الاجتماعي


سلايد شير
سلايد شير
slideshare.net/akarshvg

اللغات

الملايام
مبتدئ
الانجليزية
متمرّس
الهندية
متمرّس

العضويات

IEEE
  • Student Member
  • January 2007

التدريب و الشهادات

Fundamentals of Digital Marketing (الشهادة)
تاريخ الدورة:
February 2019
صالحة لغاية:
February 2020
Google Analytics (الشهادة)
تاريخ الدورة:
January 2019
صالحة لغاية:
January 2020
Google Video Ads certification (الشهادة)
تاريخ الدورة:
January 2019
صالحة لغاية:
January 2020
Google Digital Sales Certificate (الشهادة)
تاريخ الدورة:
January 2019
صالحة لغاية:
January 2020
Google Adwords Search Certification (الشهادة)
تاريخ الدورة:
February 2018
صالحة لغاية:
February 2019
Understanding economic Policymaking (الشهادة)
تاريخ الدورة:
June 2014
Globalization of Business Enterprise (الشهادة)
تاريخ الدورة:
February 2014
صالحة لغاية:
April 2014

الهوايات

  • Playing Cricket, Badminton, Table tennis; Body Building; Travelling; Listening to Music; Networking
    • Research paper in fault tolerant system was published in IJCA (International Journal of computer Application) in 2010. • Have been part of team which won 3rd in intra-TCS-basketball tournament in Chennai • Have won 1st prize for National level technical paper presentation twice. • Received certificate of achievement from Oil India Limited for performance AISSE,2003 & AISSCE,2005