Akash Yadav

Lead communications planning and proposal development for multi-vertical client pitches alongside the New Business team —
crafting campaign ideas, channel strategies, and creative concepts that convert.
Develop integrated media and campaign solutions (digital + offline) by mapping consumer insights to channel-specific ideas
across the media mix.
Conduct in-depth brand, competitor, and audience research to inform communications planning; monitor cultural shifts, digital
trends, and emerging media behaviours.
Manage end-to-end project delivery from brief to execution, setting realistic timelines and coordinating across creative, content,
and client-facing teams simultaneously.
Craft social media and influencer marketing strategies that drive measurable reach and engagement uplift across client
portfolios.
Led pan-India qualitative consumer insight study under Hakuhodo HILL India for APAC region — translated field findings into
strategic recommendations presented to senior stakeholders.
Support mentorship and quality oversight ofjunior planners and team members across concurrent projects.

Planned and executed multi-channel campaigns (digital + on-ground) across 5 states, boosting brand visibility and regional
reach.
Designed cross-platform communications strategies contributing to 10X annual revenue growth for the organisation.
Partnered with content teams to develop audience-centric content aligned with campaign briefs and channel requirements.
Tracked and optimised campaign performance using Google Analytics and Hootsuite; improved ROI through data-backed
channel adjustments.
Reduced customer support requests by 7% through proactive community management and audience engagement strategies.
Developed KPI dashboards and reporting frameworks tracking engagement, leads, and campaign ROI across channels.