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أكبر خان, Head of Marketing

أكبر خان

Head of Marketing·Leading FMCG company

المملكة العربية السعودية

ماجستير, Master’s in Business Administration (Marketing)

الخبرة العملية

مجموع سنوات الخبرة: 30 سنوات, 9 أشهر

Head of Marketing

أغسطس 2008 - حتى الآن

Leading FMCG company

جدة، المملكة العربية السعودية

أغسطس 2008 - حتى الآن

Leading FMCG company Jeddah
Head of Marketing (Aug 2008 - till date)

Select Highlights:
Plan long & short term marketing plans & Brand communication strategies at all levels for maximum profitability in line with corporate strategies & goals.
Lead & monitor the performance of team of professionals to ensure efficiency in operations and meeting of individual & group targets.
Analyse research studies, assess the areas of concern and provide direction to the Sales & Brand Management team to resolve the problems.
Evolve market segmentation & penetration strategies and launch new products & packaging developments to achieve sales targets.
Rationalize SKU’s based on volumes & profitability and enhance the efficiency & effectiveness of the department.
Effectively modified & enhanced packaging designs of two major brands and successfully launched in the market, which resulted in significant contribution in shares with growth by 2% & 3 % respectively.
Successfully introduced new sizes pertinent to the market trend for another brand category which contributed to a 4% share growth for the total brand while the new SKU contributed 5.3% shares in the first year and is growing consistently.
Significantly got down the department operation expenses by 9% and 13% respectively in the last 2 years against the previous year’s respectively.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Head of Marketing

أغسطس 2008 - أبريل 2014

أغسطس 2008 - أبريل 2014

⇨ Highly astute, energetic and team Marketing Head with an experience of around 22 years, with exemplary record of achievement and demonstrated success in driving revenue growth while providing visionary leadership in highly competitive FMCG sectors.
⇨ Attained proficiency in developing markets, establishing brands & achieving the targeted goals. Demonstrated abilities in enhancing business volumes.
⇨ Adept in planning and executing innovative market strategies to enhance market share and to improve brand awareness.
⇨ Expertise in conducting extensive market research to analyze and assess market potential, tracking competitor activities for providing valuable inputs to fine-tune marketing strategies.
⇨ An enthusiastic strategist with expertise in developing high quality plans that generate new business and produce results.
⇨ Keen communicator with ability to relate to people across all hierarchical levels, liaising with various clients & forging strong relationships with them.
⇨ Recognized for taking on initiatives, coordinating, planning & implementing innovative programs as a part of brand building & business development effort.
⇨ Strong team leader, builder and facilitator, fostering an atmosphere that motivates highly talented professionals to balance high-level skills with maximum productivity.


Professional Experience
Leading FMCG company Jeddah
Head of Marketing (Aug 2008 - till date)

Select Highlights: • Plan long & short term marketing plans & Brand communication strategies at all levels for maximum profitability in line with corporate strategies & goals.
• Lead & monitor the performance of team of professionals to ensure efficiency in operations and meeting of individual & group targets.
• Analyse research studies, assess the areas of concern and provide direction to the Sales & Brand Management team to resolve the problems.
• Evolve market segmentation & penetration strategies and launch new products & packaging developments to achieve sales targets.
• Rationalize SKU's based on volumes & profitability and enhance the efficiency & effectiveness of the department.
• Effectively modified & enhanced packaging designs of two major brands and successfully launched in the market, which resulted in significant contribution in shares with growth by 2% & 3 % respectively.
• Successfully introduced new sizes pertinent to the market trend for another brand category which contributed to a 4% share growth for the total brand while the new SKU contributed 5.3% shares in the first year and is growing consistently.
• Significantly got down the department operation expenses by 9% and 13% respectively in the last 2 years against the previous year's respectively.

الدور الوظيفي:
التسويق والعلاقات العامة

Deputy General Manager - Sales and Marketing

أكتوبر 2002 - أبريل 2007

Al Romaizan Factory for Solid Surfaces

أكتوبر 2002 - أبريل 2007

Al Romaizan Factory for Solid Surfaces, Saudi Arabia
Deputy General Manager - Sales and Marketing (Oct 2002 - Apr 2007)

Select Highlights: • Directed the sales & marketing initiative for the largest solid surface manufacturer in the GCC.
• Developed and implemented an integrated range of sales & marketing concepts, and strategies consistent with the overall goals and objectives of the business.
• Represented solid surface products in the market and set up sales routes for revenue growth.
• Identified prospective customers, consolidated existing clients and ensured superior customer service standards.
• Defined and developed marketing objectives based on research & competitor assessment, compiled annual marketing & sales budget and implemented pricing & margin management control.
• Conducted periodical meetings with sales & marketing staff, forecasting revenues, reviewing financial performance of the company and led the investigations on product weaknesses & complaints.
• Spearheaded marketing initiatives and promotions to create sales openings as well as improving the brand identity in the markets.
• Proactively contributed to new product launches and negotiated pricing strategies with suppliers.
• Supervised and evaluated the activities of sales executives, and training them for sales achievement.
• Recruited competent professionals and conducted periodic performance reviews.
• Significantly enhanced sales from 17% to 23% within a three year period and achieved 20% sales growth for the same period in the preceding year.
• Led the market penetration of Oman and UAE markets resulting in contribution of 15% and 4% of sales in the first year and ensured consistent sales from the regions over 3 years.
• Successfully reengineered the operations, streamlined processes to maximize productivity as well as attain business profitability.

مجال الشركة:
البناء والتشييد
الدور الوظيفي:
الإدارة

Deputy General Manager - Sales and Marketing

أكتوبر 2002 - أبريل 2007

Al Romaizan Factory for Solid Surfaces

المملكة العربية السعودية

أكتوبر 2002 - أبريل 2007

Al Romaizan Factory for Solid Surfaces, Saudi Arabia
Deputy General Manager - Sales and Marketing (Oct 2002 - Apr 2007)

Select Highlights:
Directed the sales & marketing initiative for the largest solid surface manufacturer in the GCC.
Developed and implemented an integrated range of sales & marketing concepts, and strategies consistent with the overall goals and objectives of the business.
Represented solid surface products in the market and set up sales routes for revenue growth.
Identified prospective customers, consolidated existing clients and ensured superior customer service standards.
Defined and developed marketing objectives based on research & competitor assessment, compiled annual marketing & sales budget and implemented pricing & margin management control.
Conducted periodical meetings with sales & marketing staff, forecasting revenues, reviewing financial performance of the company and led the investigations on product weaknesses & complaints.
Spearheaded marketing initiatives and promotions to create sales openings as well as improving the brand identity in the markets.
Proactively contributed to new product launches and negotiated pricing strategies with suppliers.
Supervised and evaluated the activities of sales executives, and training them for sales achievement.
Recruited competent professionals and conducted periodic performance reviews.
Significantly enhanced sales from 17% to 23% within a three year period and achieved 20% sales growth for the same period in the preceding year.
Led the market penetration of Oman and UAE markets resulting in contribution of 15% and 4% of sales in the first year and ensured consistent sales from the regions over 3 years.
Successfully reengineered the operations, streamlined processes to maximize productivity as well as attain business profitability.

مجال الشركة:
التسويق
الدور الوظيفي:
الإدارة

Marketing Manager

يونيو 1994 - سبتمبر 2002

Al Rabie Saudi Foods Company Ltd

الهند

يونيو 1994 - سبتمبر 2002

Ms. Al Rabie Saudi Foods Company Ltd., Saudi Arabia
Marketing Manager (Jun 1994 - Sep 2002)
Select Highlights: • Led a team of professionals, piloted the marketing and operational functions, and coordinated distribution activities.
• Implemented marketing campaigns and business strategies for new product launches, and developed media & advertising strategies including Above-The-Line and Below-The-Line activities to build brand identity.
• Tracked competitor initiatives and formulated long and short terms strategies for national and export markets i.e. devising action plans for different products, trade and market types.
• Innovated brand positioning exercises, segmented products based on market knowledge, devised sales distribution routes based on market survey and analysis.
• Devised the annual marketing plan, forecasted sales and marketing budgets and prepared reports for management with recommendations.
• Conducted market research, followed competitor movements to conceptualize counter strategies.
• Responsible for the complete, branding, communication & media strategies in liaison with the advertising agencies.
• Supervised in-store product displays, prospected economical space for better visibility and managed key retail accounts.
• Analysed the performance of distributors periodically and conducted sales and marketing training for staff & distributors on essentials of sales & marketing.
• Conceptualized & launched various value-for-money promotions and packaging being the first of their kind in the Saudi market.
• Developed business in Kuwait and UAE achieving 7% & 13% growth respectively to the overall business.
• Instigated tie ups with Pizza Hut and sponsored visits of school students based on performance to Jeddah Science & Technology.
• Successfully introduced Products and Packaging for Tetra prisma packing, Nectars - two combination drinks, 1.5 Ltr tetra pack for juices and soft mix ice-cream, fresh plastic bottle juices and different ice-cream flavours.

Previous Assignment
• Vazir Sultan Tobacco (a Leading Cigarette Manufacturing Co.), India

• MS Hyderabad Bottling Co (The largest Distributor of Mc Dowell's Soft Drinks), India

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

يونيو 1994 - سبتمبر 2002

Ms. Al Rabie Saudi Foods Company Ltd

المملكة العربية السعودية

يونيو 1994 - سبتمبر 2002

Ms. Al Rabie Saudi Foods Company Ltd., Saudi Arabia
Marketing Manager (Jun 1994 - Sep 2002)

Select Highlights:
Led a team of professionals, piloted the marketing and operational functions, and coordinated distribution activities.
Implemented marketing campaigns and business strategies for new product launches, and developed media & advertising strategies including Above-The-Line and Below-The-Line activities to build brand identity.
Tracked competitor initiatives and formulated long and short terms strategies for national and export markets i.e. devising action plans for different products, trade and market types.
Innovated brand positioning exercises, segmented products based on market knowledge, devised sales distribution routes based on market survey and analysis.
Devised the annual marketing plan, forecasted sales and marketing budgets and prepared reports for management with recommendations.
Conducted market research, followed competitor movements to conceptualize counter strategies.
Responsible for the complete, branding, communication & media strategies in liaison with the advertising agencies.
Supervised in-store product displays, prospected economical space for better visibility and managed key retail accounts.
Analysed the performance of distributors periodically and conducted sales and marketing training for staff & distributors on essentials of sales & marketing.
Conceptualized & launched various value-for-money promotions and packaging being the first of their kind in the Saudi market.
Developed business in Kuwait and UAE achieving 7% & 13% growth respectively to the overall business.
Instigated tie ups with Pizza Hut and sponsored visits of school students based on performance to Jeddah Science & Technology.
Successfully introduced Products and Packaging for Tetra prisma packing, Nectars - two combination drinks, 1.5 Ltr tetra pack for juices and soft mix ice-cream, fresh plastic bottle juices and different ice-cream flavours.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
الإدارة

التعليم

Pune University

مايو 1988

مايو 1988

ماجستير، Master’s in Business Administration (Marketing)

الهند

Master’s in Business Administration (Marketing), IBMR, Pune University, Pune (1988)

Pune University

يناير 1988

يناير 1988

ماجستير، Business Administration

• Master's in Business Administration (Marketing), IBMR, Pune University, Pune (1988)

Anwar Ulloom College, Osmania University

يناير 1985

يناير 1985

بكالوريوس، English

• Bachelor of Science, Anwar Ulloom College, Osmania University, Hyderabad (1985) Personal Particulars • • Languages Known: English, Urdu, Hindi, Arabic, and Telugu (Basic) • • Residency: Jeddah, KSA • Reference: Available upon request

Osmania University

يناير 1985

يناير 1985

بكالوريوس، Bachelor of Science

الهند

Bachelor of Science, Anwar Ulloom College, Osmania University, Hyderabad (1985)

Skills

Team Management
Expert
Team Management
Expert
Change Management
Expert
Change Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Business Development
Expert
Business Development
Expert
Marketing Management
Expert
Marketing Management
Expert
Skillful Time Management
Expert
Skillful Time Management
Expert
AND MARKETING
Expert
AND MARKETING
Expert
CLIENTS
Expert
CLIENTS
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
OF SALES
Expert
OF SALES
Expert
OPERATIONS
Expert
OPERATIONS
Expert
PACKAGING
Expert
PACKAGING
Expert
SALES
Expert
SALES
Expert
THE SALES
Expert
THE SALES
Expert
TRAINING
Expert
TRAINING
Expert
Product Launch
Expert
Product Launch
Expert
Result-driven Work Approach
Expert
Result-driven Work Approach
Expert
Excellent Communication & Interpersonal Skills
Expert
Excellent Communication & Interpersonal Skills
Expert
Team Dynamics
Expert
Team Dynamics
Expert
Product/Packaging Development
Expert
Product/Packaging Development
Expert
Strong Problem Solving Skills
Expert
Strong Problem Solving Skills
Expert
Efficient Planning & Execution Skills
Expert
Efficient Planning & Execution Skills
Expert
Team Management
Expert
Team Management
Expert
Change Management
Expert
Change Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Business Development
Expert
Business Development
Expert
Marketing Management
Expert
Marketing Management
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس

الهندية

متمرّس

الأوردو

متمرّس

التاغالوغية

مبتدئ

الهوايات والاهتمامات

Sales and Marketing