CREATIVE DIRECTOR
FORTUNE PROMOSEVEN
مجموع سنوات الخبرة :10 years, 5 أشهر
• Served as a brand guardian for Harvey Nichols, Nestle Middle East, Coca-Cola, Meydan Sobha Real Estate, McDonald's Arabia, and L'Oreal Middle East.
• Effectively led and acquired the Harvey Nichols business, giving tough competition to seven other agencies in the region with groundbreaking creative work.
• Won new business from Meydan Sobha Sobha Real Estate while beating three other agencies with clear path-to-purchase creative response plan.
• Won new business from Arla Food, beating four other agencies with a clear shopper marketing creative strategy.
• Established and maintained strong relations with clients while directly reporting to the executive creative director.
• Acted as a key part of the FP7/McCann creative council; handled creative standards and regional pitches across 18 offices across the MENA region.
• Assisted in growing the agency's portfolio from 10 key brands to over 30 retainer-based clients.
• Nominated as “Head of Shopper Marketing” for the creative department in 2015; managed all shopper-related activities and communication campaigns.
• Achieved 85% success rate on pitch-to-win ratio in new business acquisitions.
• Successful in assisting the agency to win "Agency of the Year" and "Network of the Year" for the Effies effectiveness index in 2013, 2014, and 2015 — first time an agency in the Middle East has ever achieved such stature for 3 years in a row.
• Experience in winning three bronze trophies at the New York Advertising Festival in 2014 for Harvey Nichols’ work in categories: Best Use of Direct Marketing, Best Use of Ambient Marketing, and Best Use of Design.
• Record of obtaining a finalist position at The One Show for Harvey Nichols' Gianvitto Rossi Direct Mailer for best use of promotional material in 2014.
• Currently working with a team of art directors, writers, and designers to create ground-breaking work to resolve client's challenges as well as create a clear path to purchase.
• Managed various aspects of the Promo & Activation business as well as shopper marketing activities.
• Managed and worked on brands, such as Heineken Beer, Tiger Beer, Sunsilk Shampoo, Dove, British American Tobacco, and Coca-Cola.
• Successfully won numerous awards with Ogilvy Action; delivered exceptional quality work within given time.
• Assisted the management to transform the agency's international status with the network; also supported in achieving highest ranking ever since the Dubai office's inception with multiple wins in international award shows.
• Won several awards at Cannes, Clios, One Show, and D&AD (first for OgilvyAction).
• Helped OgilvyAction to acquire the regional accounts for Viva Telecommunications and Grohe bathroom fittings in a pitch.
• Promoted to the group head of Unilever, Dunia Financial, and Coca-Cola; oversaw and directed a team of juniors and two designers.
• Managed the entire workflow of the team in conjunction with the business partner and ensured achievements of deadlines, creative standards, and budget requirements.
• Proactively involved in pitches, client presentations, and team management.
• Closely worked with the creative director and implemented all decisions relating to creative process.
• Acted as a key part of the lead team and assisted in acquiring business from Dubai Silicon Oasis through creative strategy.
• Instrumental in the entire Wafi re-branding initiative, thus defining its position in the retail market.
• Won a Cannes Silver Lion for “Best Use of Media”.
• Worked with and maintained credible relations with clients, including Emirates Airline, Pepsi, Dubai Healthcare City, Dubai Silicon Oasis, Wafi Mall, M&Ms, Bounty, and Gillette.
• Henderson Bas is a well-renowned digital and interactive shop in Toronto, which has won countless awards and accolades in digital and interactive communications.
• Enhanced advertising and communication knowledge with exposure to various media, both traditional and unconventional.
• Worked with multiple clients, such as Primus, ING Direct, Capital One, Molson Canadian, Nintendo Canada, eBay.ca, Levi’s Canada, and Coca-Cola™.
The backroom was a small agency in the heart of downtown Toronto. Most of my advertising experience and knowledge came from this boutique shop and I was further exposed to the day-to-day dealings of the advertising business.
•Clients included: St. Lucia Tourism and Board, York University, Canadian Autism Foundation
I began my advertising career at this online real-estate firm. Bytheowner.com strictly dealt with Real Estate sales online and I was solely in charge of handling the brand’s website, clients, writing, updating and implementing online initiatives that led traffic to the website. My job also included contacting potential buyers and sellers for future advertising packages with our company. I increased online traffic by 23% within my first year at the firm.