أكرم عفيفي

Sales Director Aug 2006 - Present
Electrolux Egypt

Electrolux is a global leader in household and retail appliances, providing more than 40 million products to customers in over 150 markets every year.

* Providing leadership and direction to a team of 191 employees, and managing the sales of household appliances in the Egyptian markets, contributing to an annual turnover of over $300 million.
* Leading project development activities in collaboration with executive team members.
* Defined a three-year sales strategy with emphasis on augmenting the company's gross profits.
* Enhanced operational efficiency by replacing manual systems with Oracle-based system.
* Restructured the sales department and provided strategic inputs to all brands and marketing activities associated with the company's business.

National Sales Manager Mar 2005 - Dec 2005
Masafi Mineral Water Co. Dubai, UAE

Masafi is the leading producer of pure natural mineral water in the Gulf, Offering a wide range of premium products.

* Responsible for managing the entire sales department, comprising 330 employees.
* Developed a business plan and successfully overcame a significant revenue shortfall during 2005.

Area Manager Dec 2001 - Aug 2004
Gillette

Gillette is a brand of Procter & Gamble and a leading global supplier of products under various brands.

* Responsible for controlling the sales activities of Gillette's external service providers in Libya and Sudan.
* Significantly improved exports to Libya and Sudan, shifting their segment from opportunistic markets to standard or regular markets.
* Established distributorship for Sudan.
* Developed and delivered training courses to North Africa sales teams in the areas of product knowledge, steps of the call, train the trainer and sales functional excellence.

Business Development Manager Aug 1999 - Aug 2001
Frito-Lay / PepsiCo

Employing over 48, 000 people and bringing in over $13 billion of business, Frito-Lay invigorates PepsiCo's portfolio of products by offering a wider range of healthier choices in the snacks category.

* Consolidated the two sales departments of Frito-Lay and Chipsy (a newly acquired company in Egypt)
* Successfully developed ten new distributor channels in Egypt by effectively managing the selection process, project economics, set-up and operations.

District Operations Manager Aug 1996- Aug 1999
Coca-Cola

A Global leader in the beverage industry, the Coca-Cola Company offers hundreds of brands, including soft drinks, fruit juices, sports drinks and other beverages

* Collaborated with business partners (bottlers), developed and implemented a three year business plan based on ROI for Egypt and Saudi regions.
* Re-engineered the bottler's distribution system in both Egypt & Saudi.
* Improved the performance of strategic packages in the Saudi market.
* Established Suez plant as the highest volume & market share achiever among the Egyptian plants.

* Previous employment history includes role of a Sales Manager with Dolce and Coca-Cola Bottling Company of Saudi Arabia, and progressive career development within a short time span.