Content Manager
MEMAC Ogilvy
Total years of experience :10 years, 4 Months
• Lead a team to develop all HBKU content in English and Arabic.
• Manage all translation and localization activities of content.
• Work with Creative and Event teams to develop marketing campaigns.
• Manage recruitment campaigns and high-value events such as oficial visits.
• Set and execute the content strategy across the blog and email.
• Develop social media calendars for Instagram, Facebook, and Pinterest.
• Developed brand guidelines & writing style guides for 500+ dental ofice brands.
• Set content strategy for a network of 500+ brands based on personas.
• Managed the processes of copywriting, editing, translation, and graphic design.
• Directed SEO content, resulting in a 50% increase in organic search trafic YOY.
• Created automated email journeys, increasing appointment bookings by 10%.
• Generated monthly reports on key performance indicators (KPIs) of SEO to share the impact of organic trafic as compared to other channels.
• Developed and recommended budgets and marketing plans.
• Set metrics, tracking and reporting for data-driven content strategy recommendations.
• Owned marketing strategy across content, social media and email, targeting Canadian startups in the technology and SaaS spaces.
• Ran LinkedIn Ads and Google Ads, with a 70% lead qualification rate.
• Created drip campaigns and email automation for prospective clients.
• Ran a series of webinars and in-person workshops and sourced speakers.
• Was promoted to Manager after 6 months as a coordinator.
• Owned SEO eforts, including keyword research, link building and SERP features.
• Managed the CEOs LinkedIn profile for optimized networking.
• Planned and managed marketing events such as tradeshows and conferences.
• Launched paid social & search campaigns.
• Owned email program and internal communications.
• Increased direct sales by 31% through Instagram and influencer programs.
• Designed sell sheets and marketing collateral for wholesale.
• Redesigned the website to improve user experience and engagement.
• Created and implemented a social media strategy for Facebook and Twitter.
• Managed social media communities on Facebook, Twitter and Instagram
• Created, scheduled and promoted social media posts.
• Graphic-designed marketing assets and collateral
Marketing Major