Director of Research and Analytics
PKF hospitality
مجموع سنوات الخبرة :5 years, 11 أشهر
Team Management;
Growing and leading a team of fifteen data analysts to collect actionable data for tourism projects, impact analysis for global clients and knowledge development.
Overseeing development directives for researchers and analysts, including goal setting, performance evaluation and identifying opportunities for collaboration and development across verticals
Providing guidance and support to junior members of the team to enhance their skillset.
Market Research and Intelligence:
Executed multiple market intelligence assignments for clients across multiple destinations in Europe.
Selected assignments include:
Vilnius: extended stay market analysis
Ljubljana: destination analysis for European investor
Budapest: market intelligence and benchmarking for the MICE sector
Project Management:
Optimized workflows by identifying areas where manual processes could be automised; for e.g. implementing protocols for web-scraping, standardising reporting procedures and implementing quality control
Coordinating deliverables on a global scale, liaising with international teams and executive partners to optimise project execution
Implemented best practices in data management, analysis, visualization and reporting
Others:
Generated independent content (industry articles) and scoped new areas for exploration in tourism and hospitality, for e.g. virtual F&B concepts, the metaverse, artificial intelligence etc.
Created scripts with R to optimise data analysis and visualisation
Writing a dissertation on the relationship between model complexity and forecasting accuracy for tourism demand. Research is focused on defining and operationalising complexity and determining a causal relationship with forecasting accuracy as measured by standard error metrics. My defense is pending but I am able to relocate and/or start a new role without any interference.