Akshay Naik

Work Experience

Total years of experience :8 years, 10 Months

Digital Marketing Associate at BYG - Book Your Game

India - Bengaluru
My current job since August 2015

 Increased app installs from 500 to 75000+ in an year (Android and iOS).
 Optimized the website and the app to rank high on search engine organic results using various methods.
 Optimized through paid campaigns to get more installs, clicks, conversions and revenues.
 Analyzing the website and app to understand the user base and market accordingly.
 Sending out promotional, non promotional; push, in-app and web notifications.
 Funnel Creation and Optimization - Tofu, Mofu, Bofu .
 Sending promotional and non promotional e-mailers and SMS for B2B, B2C platforms.
 Alliance partnership with other companies/people/pages for various marketing activities.
 Market Research and Competitor analysis.
 Strategy, plan and execute on newly launched products and offers.
 Maintained accountability for overall operations of the SEO & SEM process, Keyword Research, Website analysis and making On-page and Off-page recommendations, landing page optimization, and campaign generation.
 Client management (B2B and B2C), backend CRM, handling the operations end to end.
 Done a bit of ATL, BTL, sales and offline marketing during the initial stage.

Digital Marketing Manager at Cornerstone Sport

India - Bengaluru
My current job since May 2018

 End to end Digital Marketing for cricketers, which include managing the athletes websites, app, social media. Talents include -Virat Kohli, KL Rahul, Rishabh Pant, Ravindra Jadeja to name a few.
 Handling the company’s website and the social media.
 Conceptualizing, managing & updating the social media & websites of 4 IPs - ICH, ISH, VKF, One8
 Building a fan community and running different campaigns during important events. Includes - branded, non branded, social cause etc.

 In touch with majority of news publishers platforms to set up the interviews and give them an update about the talent performance and stats so that they can cover the story.
 Set up Influencer & meme campaigns for numerous brands to promote their products.
 Maintain Online Reputation Management of the talents through different social & influencer strategies
 Co-ordination with all the IPL (Indian Premier League) teams & BCCI (Board of Control for Cricket in India) for the smooth transition of the commitments by the talent & the agency.
 Strategic collaborations with tech giants (FB, Google, Twitter) for the launch & promotion of different products and initiatives.
 Strategizing, implementing, partnering and setting-up Youtube channel for the Indian Cricketers. From research, content creation to final edits.
 Photo & Video edits for making the creative using different software tools for the talents & the brands.
 Monetize the content on social, search & the apps using Google ads & other third party ad publishers. Keeping track of the financials reports.

Digital Marketer at Mediatricks

India - Ahmedabad
August 2015 to August 2016

 Worked with various clients from different domains to achieve marketing objectives and get high ROI.
 Responsible for regularly observing the analytic channel and provide weekly and monthly reporting
 Develop and manage social media business profile in order to build awareness, improve engagement and traffic
 Handling paid campaigns on social networks
 Proposed and designed new email templates Created and managed emails for promotions
 Improving SEO by Keyword Analysis, On page optimization and off page optimization
 Chosen to train and mentor new members and current members on SEO & SEM processes