Consultant & Sales Director
Fast Telecom
Total years of experience :22 years, 11 Months
September 2014
- Sales Director - Middle East and Africa
I had an opportunity to work with the vendors, regional partners, A class Distributors carrying multiple brands, dealer / wholesalers and KDRs. I was part of the management team responsible for the transition to ERP newly implemented system and ISO 9001/2008. During my tenure I handled cross functional and regional teams based in UAE, Kuwait Saudi Arabia, Qatar, Bahrain, Jordan and Iraq.
• Handling HHP sales worthy of USD $ 1.5 Billion annually.
• Vendor stock forecast & rebate incentive.
• Trading Stock sales.
• B2B deals.
• Stock allocation.
• Sales targets.
• E- Commerce Dept.
MENA: (Aug. 2012 - Present) - Integer Group- Ominicom- TBWA.
Director Operations & Services MENA (Samsung, Apple, BB, Redbull, Uniliver, Mars, etc):
Responsibilities:
• Manage functions.
• Pricing protection by easing customers' uncertainty about price changes for specific period of time.
• Ensuring organizational effectiveness by providing leadership for the organization's financial functions.
• Development and implementation of organizational strategies, policies and practices. This position will also interact with the Board of Directors.
• Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning.
• Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions.
• Play a significant role in long-term planning, including an initiative geared toward operational excellence.
• Management of agency budget in coordination with the Executive Director.
• Invoicing to funding sources, including calculation of completed units of service.
• Payroll management, including tabulation of accrued employee benefits.
• Disbursement of checks for agency expenses.
• Organization of fiscal documents.
• Reconciling monthly activity, generating year-end reports, and fulfilling tax related requirements.
• Assisting Executive Director and Board in creating annual organizational budget and monitoring cash flow.
• Managing grantor contracts and reimbursement requests.
• Administering payroll and employee benefits and organizational insurance.
• Prepare annual audit and be a liaison with all outside vendor.
• Increase the effectiveness and efficiency of Support Services through improvements to each function (HR, IT, Finance) as well as coordination and communication between functions.
• Drive initiatives in the management team and organizationally that contribute to long-term operational excellence.
• Providing consulting services on matters related to fundraising, tax and insurance questions, and business structure and growth.
Nokia Corporation Country Manager for U.A.E & Oman Markets: (Dec 2006 - July 2012) - In Store Media Limited for (Nokia Merchandiseurs & Sales Brand Ambassadeur).
Retail Marketing & VM Manager UAE + Oman Markets:
• Category Management: held a weekly meeting with Nokia Supplier Alfuttaim & Retailers like Carrefour, Jackys, etc for collaborating to determine the point of optimization in pricing, promotion, shelving, and assortment to maximize profitability and shopper satisfaction.
• Developing, executing and realizing company vision, sales strategy and marketing plans for more than 70 team members across UAE & Oman.
• Working to design and build up a regional retail sales process, and standard concept strategy.
• Analyzing business, evaluating competitive challenges and identifying opportunities for growth through the vendor as business partners.
• Responsible for providing a continuous/cohesive flow of market intelligence from the markets in the territories on competitor activities and pricing, market characteristics and trends, price waterfalls, benchmarking reports, distribution and visibility.
• Worked to build new inventory structure, meet sufficient stock level based on sales quota, with stock rotation meet faster stock clearance.
• Maintaining completed retail process to all activities, coming up with automated system measuring (Stock Orders, Logistics, Monthly staff/showrooms evaluation system, pricing structure).
• Managing sales efforts, including activities of building sales team within four quarters.
• Attending exhibitions, conferences and other local promotional opportunities.
• Participating in the development of operating goals and objectives for the unit by implementing methods and procedures to enhance operations.
• Analyzing and appraising the effectiveness of sales, methods, costs and results.
• Supervising reporting, performance evaluation, distributing duties …etc.
• Managing sales activities including supervision of Dealers, direct sales, and customer relations.
• Conducting Marketing survey of all products with various dealers, retail outlets and end users.
• Controlling the distributing and issuing all kind of POS materials, Sales Promotional Materials and other Marketing Materials to the dealers, retail outlets and retail shops.
• Providing training on latest model launches to assist salesmen.
• Direct sales negotiation & Business agreements involvement with new products supplied were it will revise the GP/Revenue sales achievements measured with orders objectives.
• Nokia reward as the best retailer activities and excellent quality service in the Middle East MENA 2002.
UAE: (June 2001 - Nov 2006) Aptec Gulf L.L.C - Aptec Mobiles Division
(Area Sales Manager) - Abu Dhabi & South Emirates.
Retail Responsibilities:
• Built and orchestrated the retail business unit for Aptec Mobiles in Abu Dhabi & South Emirates region.
• Started & Build the corporate sales business unit in addition to retail target.
• Implementing standard & coherent operating procedures within the business unit.
• Adjusts business plans based on company strategy and industry segment opportunities, rectified market trends.
• Directly related work results including demonstrated success in achieving progressively higher quota, and has deep knowledge of basic enhanced products, solution and service offerings, as well as competitors' offerings, Extensive industry knowledge and advanced degree of selling skills.
• Create new channels for the latest mobile application and software’s targeting customer needs (Business, Connect tools and Entertainments), and promoted to handle all related responsibilities with all internal trainings.
• Responsibilities to handle South Emirates region (Abu Dhabi, AlAin, and related markets) as additional wholesale tasks belong to specific core portfolio for retail sales responsibilities.
• Ownership of quarterly sales targets maintained with Revenue/GP, and product mix break-up sales target.
• Implementing standardized system of pricing policy according to market competition managed to be delivered and amended with immediate effect on new prices sent.
• Delivers training and development program for sales team that ensures highest caliber sales individuals achieving vendor’s recommendations and company quality goals.
Wholesale Experience:
• Interacting vendor (Nokia) stock forecast with market needs, on markets update (Prices & Stock Availability).
• Manage to Improve exist wholesale data base, Approaching new business clients in UAE South Markets.
• Maintain new pricing strategy based on wholesale daily market and stock movement update which help us to sell with the premium selling prices compare to the market update, and extra value by ordering sufficient stock forecast based on market needs and models under demand.
• Coordinating with other wholesales operation to help liquidating stock in Dubai or other regions client by implementing back to back deals.
• Proposed & managed stock forecast to division manager ordering stock/models in demand being an extra value meet income to the planed target.
• Manage to sell Aging stock bundled with new models in demand, and models in demand due the market shrink.
• Responsible to follow up & report cost repaid for dropped cost from the vendors.
Master Of Business Administration
Finance, Banking, Insurance, conventional law. Graduated with honor.
Diamond Level Certificate “Leadership & Management” - Nokia Academy