آلاء بركات

Scope of work: Reporting to CEO, responsible to build a new marketing department and shape the whole internal and external marketing and communication strategies with a mission is to grow our client’s audience across every platform and channel (ATL and BTL) to support sales by increasing brand awareness, positioning, image and client TOM.

--Designed the structure and marketing strategy of E-commerce website.
--Developing marketing strategy & communication plans, events, digital marketing & outdoor activities.
--Led CS team and cooperate with other departments to achieve client-best-Satisfaction reputation, review all policies, internal and external communications and make sure it is applied correctly.
--Designed marketing communication plan to enhance brand image as employer.
--Building content and created the ideas for more B2B opportunities.
--Designing long-terms awareness campaigns using all company’s departments and capabilities.
--Support training of the new staff to acquire knowledge of client service, instore marketing, client profile…..etc.
--Solving problems, enhancing daily operations, building content, and budget planning.

Scope of work: Reported to CEO, responsible to design marketing & communication strategy for SR.4 M. Defined core brand identity, lead creative development of internal employees and external agencies & utilizing best practices in SEO, Google, Social Media, PR, Radio. Oversee team of 5.
Increased quality leads by 60% and organic search 63% by repositioning brand.


--Developed & implemented WSE marketing strategies & plans resulting in consistent sales increases.
--Unified the communication strategies among all channels through all the 27 branches.
--Created successful ROI system to evaluate Lead performance, sales performance, and B2B cooperation.
--Successfully built the digital platform strategies of WSE and enhanced the quality of the online leads by 60% & raised the organic search up to 63% of total traffic.
--Directed a consistency of market communications all over KSA & Center sales increase of 9%.
--Developed & implemented consumer feedback & complain system to improve brand image.
--Controlled SR.4 million national budgets.
--Led the implementation of a toll free, consumer 900# number which resulted in better understanding of local markets inquiries plus the quick response for consumer complains.
--Led the designing stage & implementation of CRM system.
--Responsible of directing the design, development & implementation graphic designs and communication to be used online, PR, Road ad, website, social media as well as the Radio voice ad.
--Controlled three outside agency partners including; Social Media Agency, Radio, & PR agency.
--Reduced outside agencies cost by having in-house Graphic Designer &Google Specialist (SEO)
--Prepare new product launching plans in cooperation with senior colleagues: Sales Directors, National Service Manager.
--Created new comprehensive reports that presented new outcome on leads effectiveness &sales performance &the use of analytics to provide insights to improve value on marketing ROI.

Scope of work: Handled FMCG and Household accounts (Clorox - Goody - Woodroc - Panda) daily operations, marketing plans and supervising the creative team to build up the proper content for each product and brand.

--Managed a portfolio of client accounts and monitoring the ongoing activities related to them.
--Developed comprehensive Account's Marketing & Communications plans (ATL & BTL).
--Oversee implementation of the Marketing strategy including campaigns, events, digital marketing, and PR.
--Worked closely with product management team to define marketing materials and programs enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
--Supervised Accounts billing and invoices resulted in closing the agency balance sheet on time.
--Created client tracking system for each job that allowed the highest customer satisfaction level.
--Directed the development of advertising campaign that successfully resulted in increasing agency revenue.
--Assist in developing strategic brand positioning, campaigns, and building brand awareness.
--Provided actionable and insightful recommendations for new products, extensions, or enhancements.

-Designed, executed, &organized pre-post activities, events, and tourism groups.
-Handled groups through the system & through the entire agenda.
-Prepared and reviewed written documents (daily logs, business letters, & reports).
-Ensure successful event delivery through coordinating with clients & hotel's Departments.
-Assigned & ensured work tasks are completed on time & meeting the quality standards.
-Ensured employees applying the company's values, rules, responsibilities, & technical tasks.
-Motivated employees to perform their best and provide input on possible improvements
-Wrote correspondence professional & publishing articles, conduct research & planning reports.
-Designed promotional materials & assisting in creating packages & promotions.
-Worked with Public Relation and Advertising Agency on various products.
-Prepared reports (production, business opportunities, period end, and sales activity).
-Created & maintained database, spreadsheets, & electronic filing system related to Sales & Marketing activities

-Created successful Marketing plans that are consistent with corporate goals.
-Planned and managed digital media campaigns, ensuring clients experience the highest service levels.
-Analysed clients' competitors' website
-Structured & developed clients' websites.
-Planned future campaigns including Direct Mail, Printed Media, & participating in competitive awards.
-Evaluated & analysed websites from the technical, marketing, and content prospects & provide creative ideas.