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Alaa Hassan, Senior Digital Marketing Manager

Alaa Hassan

Senior Digital Marketing Manager·BrandNew Ads Agency

Egypt

Bachelor's degree,

Work experience

Total years of experience: 25 years, 1 months

Senior Digital Marketing Manager

February 2020 - Present

BrandNew Ads Agency

Cairo, Egypt

February 2020 - Present

Responsibilities included :-
•Design and oversee all aspects of our digital marketing department and online
campaigns.
•Develop and monitor campaign budgets.
•Plan and manage our social media platforms.
•Prepare accurate reports on our marketing campaign’s overall performance.
•Identify the latest trends and technologies affecting our industry.
•Evaluate metrics that affect our website traffic, service quotas, and target audience.
•Work with your team to brainstorm new and innovative growth strategies.
•Oversee the creative team and manage all contests, giveaways, and other digital
projects.
Company industry:
Marketing
Job role:
Marketing and PR

Marketing Manager

January 2001 - September 2019

Cloud4Rain Company

January 2001 - September 2019

Responsibilities included :-
• Establish effective working relationships with sales and agency leadership to ensure
that our services are implemented through sales enablement and marketing
demand generation programs.
• Provide feedback into service offers; collaborate to create, launch and track
performance of the service offerings in our markets.
• Demonstrate effective management of the marketing, advertising and promotional
activities of the organization.
• Develop strategic direction to create and maintain a positive public image.
• Preparing needed presentations for the Executive Director using multiple tools.
• Execute online and offline marketing initiatives, Email Marketing, Prints, Direct
Mails, Social Media, improving our company websites(SEM/SEO), Strategy
Development, Brand Awareness. The ability to make all these channels work
together is very important.
Job role:
Marketing and PR

Media Manager

August 2014 - June 2019

Industrial Training Council (ITC)

Egypt

August 2014 - June 2019

Responsibilities included :-
• Development and execution of innovative marketing plans.
• Develop and implements strategic direction to create and maintain a positive public
image.
• Preparing needed presentations for the Executive Director using multiple tools.
• Maintain a strong and engaging social media presence across all our platforms.
• Crafting and posting social media content and posts on multiple platforms.
• Managing photographers, and videographers who will be attending events.
Company industry:
Other Business Support Services
Job role:
Marketing and PR

Deputy Marketing Manager

January 2014 - August 2014

Industrial Training Council (ITC)

Egypt

January 2014 - August 2014

Responsibilities included :-
• Identify target audiance and plan marketing plans.
• Monitor digital campaigns across all social media channels.
• Preparing needed presentations for the Executive Director using multiple tools.
• Crafting and posting social media content and posts on multiple platforms.
• Managing photographers, and videographers who will be attending events.
Seeking a role in Social Media & Marketing field. to utilize my years of social
media, content development, and project management experience in
identifying trends, engaging users and increasing brand awareness through
unique and innovative marketing strategies and campaigns.
Company industry:
Other Business Support Services
Job role:
Marketing and PR

Specialist

January 2013 - December 2013

Ministry of Industry and Foreign Trade

Egypt

January 2013 - December 2013

Responsibilities included :-
• Reporting directly to the minister adviser for economic affairs.
• Develop and implement strategic direction to create and maintain a positive public
image and visibility of the ministry.
• Leads the design, development and execution of innovative marketing plans.
• Develop public relations strategies.
• Coordinates all aspects of press conferences.
• Organizing meetings with the domestic and foreign investors.
• Co-ordination with embassies and commercial counselors.
• Preparing needed presentations for H.E the minister in this regard.
Company industry:
Public Administration
Job role:
Information Technology

February 2012 - September 2012

February 2012 - September 2012

Graphic Designer

January 2011 - July 2011

Identity Advertising Co

Egypt

January 2011 - July 2011

Responsibilities included :-
• Plan concept by studying information and materials.
• Illustrates concept by designing rough layout of art and copy regarding arrangement,
size, type size and style, and related aesthetic concepts.
• Prepares finished copy and art by operating typesetting, printing, and similar
equipment; purchasing from vendors.
• Completes projects by coordinating with outside agencies, art services, printers, etc.
• Maintains technical knowledge by attending design workshops; reviewing professional
publications; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Education

February 2021

February 2021

Bachelor's degree,

Web Design course

Modern Academy

January 2009

January 2009

High school or equivalent, Information Technology

United Arab Emirates

Graduation Project Graduated with (Excellent) grade in Web Design Project (Design leader)

Modern Academy

January 2009

January 2009

High school or equivalent, Information Technology

United Arab Emirates

Graduation Project Graduated with (Excellent) grade in Web Design Project (Design leader)

Higher Technology Institute

January 2005

January 2005

High school or equivalent,

United Arab Emirates

Port Said Language School

January 2001

January 2001

High school or equivalent,

United Arab Emirates

Graduated from

Skills

Social Media
Expert
Social Media
Expert
iMovie
Expert
iMovie
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Microsoft Office
Expert
Microsoft Office
Expert
ADVERTISING
Expert
ADVERTISING
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
BUDGETING
Expert
BUDGETING
Expert
CONFERENCES
Expert
CONFERENCES
Expert
DIRECTING
Expert
DIRECTING
Expert
EMAIL
Expert
EMAIL
Expert
IMAGING
Expert
IMAGING
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
Social Media
Expert
Social Media
Expert
iMovie
Expert
iMovie
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Microsoft Office
Expert
Microsoft Office
Expert