Alaa Hassan, Senior Digital Marketing Manager

Alaa Hassan

Senior Digital Marketing Manager

BrandNew Ads Agency

Location
Egypt
Education
Bachelor's degree,
Experience
0 years, 0 Months

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Work Experience

Total years of experience :0 years, 0 Months

Senior Digital Marketing Manager at BrandNew Ads Agency
  • Egypt - Cairo
  • My current job since February 2020

Responsibilities included :-
•Design and oversee all aspects of our digital marketing department and online
campaigns.
•Develop and monitor campaign budgets.
•Plan and manage our social media platforms.
•Prepare accurate reports on our marketing campaign’s overall performance.
•Identify the latest trends and technologies affecting our industry.
•Evaluate metrics that affect our website traffic, service quotas, and target audience.
•Work with your team to brainstorm new and innovative growth strategies.
•Oversee the creative team and manage all contests, giveaways, and other digital
projects.

Marketing Manager at Cloud4Rain Company
  • January 2001 to September 2019

Responsibilities included :-
• Establish effective working relationships with sales and agency leadership to ensure
that our services are implemented through sales enablement and marketing
demand generation programs.
• Provide feedback into service offers; collaborate to create, launch and track
performance of the service offerings in our markets.
• Demonstrate effective management of the marketing, advertising and promotional
activities of the organization.
• Develop strategic direction to create and maintain a positive public image.
• Preparing needed presentations for the Executive Director using multiple tools.
• Execute online and offline marketing initiatives, Email Marketing, Prints, Direct
Mails, Social Media, improving our company websites(SEM/SEO), Strategy
Development, Brand Awareness. The ability to make all these channels work
together is very important.

Media Manager at Industrial Training Council (ITC)
  • Egypt
  • August 2014 to June 2019

Responsibilities included :-
• Development and execution of innovative marketing plans.
• Develop and implements strategic direction to create and maintain a positive public
image.
• Preparing needed presentations for the Executive Director using multiple tools.
• Maintain a strong and engaging social media presence across all our platforms.
• Crafting and posting social media content and posts on multiple platforms.
• Managing photographers, and videographers who will be attending events.

Deputy Marketing Manager at Industrial Training Council (ITC)
  • Egypt
  • January 2014 to August 2014

Responsibilities included :-
• Identify target audiance and plan marketing plans.
• Monitor digital campaigns across all social media channels.
• Preparing needed presentations for the Executive Director using multiple tools.
• Crafting and posting social media content and posts on multiple platforms.
• Managing photographers, and videographers who will be attending events.
Seeking a role in Social Media & Marketing field. to utilize my years of social
media, content development, and project management experience in
identifying trends, engaging users and increasing brand awareness through
unique and innovative marketing strategies and campaigns.

Specialist at Ministry of Industry and Foreign Trade
  • Egypt
  • January 2013 to December 2013

Responsibilities included :-
• Reporting directly to the minister adviser for economic affairs.
• Develop and implement strategic direction to create and maintain a positive public
image and visibility of the ministry.
• Leads the design, development and execution of innovative marketing plans.
• Develop public relations strategies.
• Coordinates all aspects of press conferences.
• Organizing meetings with the domestic and foreign investors.
• Co-ordination with embassies and commercial counselors.
• Preparing needed presentations for H.E the minister in this regard.

  • February 2012 to September 2012
Graphic Designer at Identity Advertising Co
  • Egypt
  • January 2011 to July 2011

Responsibilities included :-
• Plan concept by studying information and materials.
• Illustrates concept by designing rough layout of art and copy regarding arrangement,
size, type size and style, and related aesthetic concepts.
• Prepares finished copy and art by operating typesetting, printing, and similar
equipment; purchasing from vendors.
• Completes projects by coordinating with outside agencies, art services, printers, etc.
• Maintains technical knowledge by attending design workshops; reviewing professional
publications; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

Education

Bachelor's degree,
  • February 2021

Web Design course

High school or equivalent, Information Technology
  • at Modern Academy
  • January 2009

Graduation Project Graduated with (Excellent) grade in Web Design Project (Design leader)

High school or equivalent, Information Technology
  • at Modern Academy
  • January 2009

Graduation Project Graduated with (Excellent) grade in Web Design Project (Design leader)

High school or equivalent,
  • at Higher Technology Institute
  • January 2005

High school or equivalent,
  • at Port Said Language School
  • January 2001

Graduated from

Specialties & Skills

Social Media
Adobe Illustrator
Adobe Photoshop
Microsoft Office
ADVERTISING
ASSETS RECOVERY
BUDGETING
CONFERENCES
DIRECTING
IMAGING
LEADERSHIP
MARKET PLANNING
MARKETING