alaa maksoud, Regional Visual Merchandising Manager

alaa maksoud

Regional Visual Merchandising Manager

patchi

Location
Saudi Arabia - Jeddah
Education
Diploma, Literature
Experience
16 years, 9 Months

Share My Profile

Block User


Work Experience

Total years of experience :16 years, 9 Months

Regional Visual Merchandising Manager at patchi
  • Saudi Arabia - Jeddah
  • My current job since September 2021

- training Visual Merchandising team.- Complete and execute floor sets, launches of new products.- Ensure proper placement of new receipts, maintain/update boutiques as merchandise sells through while upholding visual standards accuracy.- Responsible for the company's visual standards in all patchi retail boutiques and cafes.- Work closely with the store's merchant team, developing and designing each new display element to ensure that all displays can effectively represent the merchandise, and generate high display standards of the brands.- Managed a team of 5 Visual Merchandisers to ensure that all storefronts were visually appealing and in compliance with company standards.- Conducted regular vistis to the areas accross Saudi Arabia & Bahrain, providing feedback on visual merchandising displays .- Developed window display campaigns.- Collaborated with marketing department to create seasonal campaigns for each boutique.

Visual Merchandising at Creativi
  • Lebanon - Tripoli
  • March 2017 to March 2019

- Visual merchandising (indoor & window display, concept designs)
- Graphic design (logos, social media designs, and branding).
- Events (newborn, wedding, and special occasion setup and designs).
- Communicate & discuss with clients the needs of their boutiques or special occasions to achieve the best results.

Visual Merchandising Manager at Patchi
  • Saudi Arabia - Jeddah
  • July 2011 to February 2017

- Ensure visually appealing and brand-appropriate store layouts, visuals, and windows are created and updated to drive sales across 80 boutiques between Saudi Arabia and Bahrain.
- Communicating with Boutique Managers to identify and resolve merchandising issues in the store, specifically decisions that have an impact on sales and workload.
- Managing, training, and following up with the VM team across KSA and Bahrain.
- Wedding and baby shower (displays, set up, and animations).
- Chocolate arrangement designs and furniture display.
- Budgeting and visual printing follow-up.
- Training boutique managers and sales staff on display basics.
- More than 35 boutiques opening in Saudi Arabia and Bahrain.

Area Visual Merchandiser at ABC department stores
  • Lebanon - Beirut
  • April 2008 to June 2011

- Department store and windows display.
- Ladies, men, kids, shoes, accessories, and home-ware display.
- Podiums, popup, and mannequin styling.
- Signage, price tickets, back-lit & seasonal display campaigns.
- Communicate with buyers, marketing, and floor managers to drive the sale.
- Fixtures positioning, lighting, and department store layout.
- Training store team on VM basics and how to do the necessary display follow-up.
- Participated in opening ABC department store (Dbayeh, Lebanon).

Visual Merchandiser at H&M
  • Qatar - Doha
  • February 2007 to February 2008

- Indoor display (ladies, Men, Kids, lingerie, shoes & accessories)
- Window dressing, mannequin styling, lighting & focal points display.
- Campaigns launching and displays.
- Training and communicating with managers & store team on display standards.
- Participated in opening H&M's first branch in Doha, Qatar.

Visual Merchandiser & Assistant Manager at Pellini
  • Lebanon - Tripoli
  • January 2006 to January 2007

- Boutique & sales responsible.
- Window dressing and indoor display.
- Training salespersons on display basics.

Visual Merchandiser at Mango
  • Kuwait - Al Kuwait
  • February 2005 to January 2006

- Window and indoor display.
- Lighting and fixtures positioning.
- Communicate with store managers to drive the sale, highlight & rotate garments.
- Training sales staff on VM basics.
- Visual merchandising training in mango mother company (Spain).

Education

Diploma, Literature
  • at Lebanese University
  • January 2005

Specialties & Skills

MS Office tools
Graphic Design
Household
Visual Merchandising
Merchandising
Visual Merchandising
BUDGETING
LAYOUT DESIGN
LEADERSHIP
LIGHTING
MANAGEMENT
MARKETING
MERCHANDISING
MICROSOFT WINDOWS
POSITIONING

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Marketing in the Digital Age (Certificate)
Date Attended:
December 2020
Management vs Leadership (Certificate)
Date Attended:
November 2020
Graphic Elements of Design: Color Theory and Image Formats (Certificate)
Date Attended:
November 2020
Brand Identity and Strategy (Certificate)
Date Attended:
November 2020
Social Media Marketing (Certificate)
Date Attended:
December 2020
Graphic design (Certificate)
Date Attended:
November 2020

Hobbies

  • Arts
  • Drawing
  • Traveling
  • Listening To Music