Commercial Director
Loreal Saudi Arabia
مجموع سنوات الخبرة :13 years, 1 أشهر
Manage and optimise operations of multiple commercial sectors by overseeing channel heads and teams. Enhance financial and logistics operations for KSA, focusing on P&L, Rex, Net Sales, Market Shares, Teams & Structures, and Landing 360 Activations. Develop strategic partnerships with key retailers, aligning core L’OREAL and retailer teams for shared success. Expanded General Trade Channel through assortment specialisation, balanced pricing, and identifying growing sub-channels. Communicate strategic goals to subordinates and executive leadership. Conduct shopper research and utilise detailed analysis to develop business plans for commercial opportunities and expansion. Observe tight deadlines and budgetary controls to ensuring efficiency and cost-effectiveness.
● Established L’OREAL as the preferred partner for key retailers, enhancing market shares across channels.
● Successfully secured and executed category projects with major clients, demonstrating strategic prowess and market influence.
● Tripled business on e-retailer platforms by leveraging online media tools for continuous content enhancement and innovation.
● Successfully executed an e-commerce assignment for L’OREAL Malaysia, managing operations for Watson and Guardian e-commerce platforms and securing an online JBP for the first time with both clients.
Served as the Channel P&L Owner to oversee all responsibilities related to Rex (Net Profit). Fostered growth in skin care and aftercare categories while reducing dependency on dilutive. Collaborated with key retailers on sustainability projects to achieve targeted goals. Streamlined channel's sales and promo planning process for improved efficiency. Tackled challenging tasks with initiative, creativity, and critical thinking, breaking down problems and implemented well-informed decisions.
● Achieved a 6% increase in the channel's profitability within one year.
● Enhanced ROI by optimising promotional investments through RGM approach and refining POSM investment strategies.
Initiated as direct manager for the Nahdi chain and key account manager for Dawaa, simultaneously overseeing distributor team for initial two years. Transitioned to managing entire channel, where all teams reported directly, for the subsequent year and eight months. Formulated and executed channel strategy by providing support and mentorship to ensure seamless and effective implementation. Employed fair, balanced, and inclusive leadership approach, empowering team to achieve milestones in market shares, sell-outs, and sales, establishing leadership in beauty categories.
● Acted as budget and channel P&L owner, spearheaded strategic planning, promo and activation planning, and Route to Market.
● Conducted comprehensive Joint Business Planning (JBP) with key partners, aligning visions and unifying objectives through development and consumer-centric approach.
Implemented Unilever's global perfect store concept throughout entire central region. Managed three other principals including Heinz, UL Beauty, Binzagr, Range in addition to Unilever. Monitored new product launches and marketing campaigns, promptly resolving issues and optimising operations to deliver exceptional service.
● Oversaw multiple key accounts in central region, leading initiatives in budget planning, contract negotiation, quarterly business reviews, KA management training, and Joint Business Planning (JBP).
● Led and steered team comprising key account managers, sales supervisors, van sales, and the execution team, implementing innovative leadership strategies that resulted in double-digit achievements within 6 months.
Oversaw accounts for Hyper-Panda stores throughout the Eastern region of KSA. Led and managed cross-functional teams comprising KA supervisors, SV merchandisers, and merchandising team. Monitored new product launches and marketing campaigns. Enhanced communication and collaboration skills through group projects.
● Successfully motivated diverse teams to achieve project milestones in timely and efficient manner.
● Demonstrated acute organisational and time management skills, leading successful assignments across East Modern Trade accounts, including Route to Market planning and implementing Unilever's Global Perfect Store.
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