علاء طلعت

Sales Director·PepsiCo International - Saudi Arabia

المملكة العربية السعودية

ماجستير, Master of Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 20 سنوات, 0 أشهر

Sales Director

يوليو 2018 - حتى الآن

PepsiCo International - Saudi Arabia

الرياض، المملكة العربية السعودية

يوليو 2018 - حتى الآن

Exponential Revenue Growth: Spearheaded regional sales strategies, consistently delivering a 125% annual target achievement and managing a multi-million SAR revenue portfolio through aggressive market penetration.

• Strategic Business Development: Orchestrated full-scale Go-To-Market (GTM) frameworks that secured top-
tier B2B accounts, increasing regional market share by 15% within high-competition zones. Cultivated high-level
relationships with key clients, negotiating and finalizing major sales agreements and procedures.

• Transformational Leadership: Directed and coached a diverse sales force, implementing a data-driven KPI
system that boosted team productivity by 30% and significantly reduced staff turnover.

• Operational Excellence: Optimized distribution logistics and Route-to-Market (RTM) efficiency, ensuring 100%
product availability and streamlining operational workflows.

مجال الشركة:: إنتاج الأغذية والمشروبات
الدور الوظيفي:: المبيعات

Sales Director

أبريل 2012 - يونيو 2018

PepsiCo Company (Egypt)

القاهرة، مصر

أبريل 2012 - يونيو 2018

Aggressive Revenue Growth: Successfully exceeded annual sales targets by 115%, managing a multi-million- dollar portfolio and driving consistent double-digit growth in high-density markets.

• Strategic B2B Expansion: Masterminded the acquisition of 20+ new high-volume corporate accounts, contributing to a 20% increase in net revenue through advanced negotiation and relationship management.

• Market Penetration & Visibility: Enhanced brand shelf-share and market visibility by 25% through tactical
trade marketing and effective stakeholder management with key distributors.

• Operational Efficiency: Optimized Route-to-Market (RTM) processes, leading to a 12% reduction in delivery
costs while ensuring 100% product availability across all channels.

مجال الشركة:: إنتاج الأغذية والمشروبات
الدور الوظيفي:: المبيعات

Sales Director

يونيو 2006 - مارس 2012

JUHAYNA Food Industries (Egypt)

القاهرة، مصر

يونيو 2006 - مارس 2012

Record-Breaking Sales Performance: Delivered a massive 140% increase in sales volume in 2011, successfully managing multi-million EGP promotional budgets to maximize ROI and market presence.

• Strategic Market Expansion: Expanded market share and customer base by 25% through high-level
negotiations and establishing strategic alliances with key modern trade and retail accounts.

• Customer Retention & Loyalty: Achieved a 100% customer retention rate by launching strategic service
quality standards and personalized customer experience initiatives.

• Operational & Demand Planning: Optimized complex sales forecasting and demand planning cycles, ensuring
100% alignment between supply chain capabilities and market demand.

Team Leadership & Growth: Led a high-performance sales unit, implementing a rigorous coaching program that improved individual productivity by 30% while maintaining a stable, motivated team environment.

مجال الشركة:: السلع الاستهلاكية سريعة التداول
الدور الوظيفي:: المبيعات

التعليم

American tensions Thiam University

ديسمبر 2025

ماجستير، Master of Business Administration

الولايات المتحدة

المعدل التراكمي (نسبة مئوية): 88%

عرض المرفق

Cairo University

يونيو 2006

بكالوريوس، Bachelor of Commerce

مصر

المعدل التراكمي (نسبة مئوية): 80%

Skills

Development Of People

Expert

Development Of People

Expert

Development

Expert

Development

Expert

Training

Expert

Training

Expert

Forecasting

Expert

Forecasting

Expert

Sales

Expert

Sales

Expert

PRESENTATIONS

Expert

PRESENTATIONS

Expert

SALES

Expert

SALES

Expert

CUSTOMER SATISFACTION

Expert

CUSTOMER SATISFACTION

Expert

MICROSOFT EXCEL

Expert

MICROSOFT EXCEL

Expert

SALES PROMOTION

Expert

SALES PROMOTION

Expert

CREDIT MANAGEMENT

Expert

CREDIT MANAGEMENT

Expert

BUSINESS ADMINISTRATION

Expert

BUSINESS ADMINISTRATION

Expert

COMMUNICATIONS

Expert

COMMUNICATIONS

Expert

MANAGEMENT

Expert

MANAGEMENT

Expert

MICROSOFT WINDOWS

Expert

MICROSOFT WINDOWS

Expert

ADVERTISING CAMPAIGNS

Intermediate

ADVERTISING CAMPAIGNS

Intermediate

CONSUMER BEHAVIOUR

Intermediate

CONSUMER BEHAVIOUR

Intermediate

CORPORATE SOCIAL RESPONSIBILITY

Intermediate

CORPORATE SOCIAL RESPONSIBILITY

Intermediate

CREATIVE THINKING

Intermediate

CREATIVE THINKING

Intermediate

MARKETING

Intermediate

MARKETING

Intermediate

OPERATIONS

Intermediate

OPERATIONS

Intermediate

PERSONAL CARE

Intermediate

PERSONAL CARE

Intermediate

FORECASTING

Intermediate

FORECASTING

Intermediate

RESEARCH

Intermediate

RESEARCH

Intermediate

اللغات

العربية

اللغة الأم

الانجليزية

متمرّس

الفرنسية

متوسط

التدريب و الشهادات

الشهادات

Tounsitoning to Management for Salespeople

«Howto Selon Value Not rice Soft Sil for Sales Professionals

Toanitioning to Management for Salespeople

«Leading Your Team Though Change Every

GTM Segmentation «iting Your Seles Tages, The Acof Leadeship

«Sas Handling Objections B28 Seles Stteey

Sols Leadentip

Sule

التدريب

The Art of Leadership (get Abstract Summary)

Nov 2023

علاء طلعت

مشاركة سيرتي الذاتية

الخبرة العملية

Sales Director

Sales Director

Sales Director

التعليم

American tensions Thiam University

Cairo University

Skills

اللغات

العربية

الانجليزية

الفرنسية

التدريب و الشهادات

الشهادات

Tounsitoning to Management for Salespeople

«Howto Selon Value Not rice Soft Sil for Sales Professionals

Toanitioning to Management for Salespeople

«Leading Your Team Though Change Every

GTM Segmentation «iting Your Seles Tages, The Acof Leadeship

«Sas Handling Objections B28 Seles Stteey

Sols Leadentip

Sule

التدريب

The Art of Leadership (get Abstract Summary)

The End of Burnout: How to Build Better Lives (Book Bite)

The Leader Habit (Blinkist Summary)

The Three Pillars of Effective Communication

Thinking 101: How to Reason Better to Live Better (Book Bite)

Top 10 Rules for Highly Effective Leadership

Transitioning to Management for Salespeople

Unconscious Bias

Virtual Selling for Sales Professionals

What Is Business Analysis?

What They Don't Teach You at Harvard Business School (Blinkist Summary)

How Thought Leadership Can Differentiate Your Brand

Hitting Your Sales Targets

Extreme Productivity (Blinkist Summary)

Excel: Working Together with Power Query and Power Pivot

Excel: Power Pivot for Beginners

Excel for Sales Professionals

Excel Essential Training (Microsoft 365)

Excel: Creating a Dashboard with Power Query

Empathy for Sales Professionals

Communicating with Executives

Communicating in the Language of Leadership

Cold Calling: The First Seven Seconds

Becoming an Impactful and Influential Leader

Be the Manager Who Fights for Their Team

Be the Manager People Won't Leave

B2B Sales Strategy: Pre-call Prep for Virtual or In-Person Deals

B2B Sales Strategy: How to Effectively Engage Executives

B2B Sales Foundations

B2B Marketing: Pricing Strategies

B2B Marketing Foundations

Asking Great Sales Questions

Work With

What Is Selling

Team Meetings

One On One

Objective Setting

Objection Handling

New Outlet Opening

Instore Execution in CVS Channel

Influencing Driving

GTM Segmentation

GTM Routing

GTM EDS

Growth Mapping

Gate Meeting

Frontline KPIS

Execution Planner

Every Dealer Survey

Dealing With Customers

Credit Management

Basic Merchandising-Bev/Foods

ATU - Supervisor

ATU- Salesman

Steps-Bev:Foods