Alaa Touma

Addressed problems with accounting, billing and service delivery to
maintain and enhance client satisfaction
Grew territory through successful networking, partnership development and
contract negotiation
Developed highly profitable pipeline based on multiple sales penetration
techniques
Identified and qualified customer needs, developed sales strategies and
negotiated and closes profitable projects

Used consultative sales approach to understand customer needs and
recommend relevant offerings
Conducted on-site product demonstrations to highlight features, answer
customer questions and redirect concerns toward positive aspects
Implemented up-selling strategies, encompassing recommendation of
accessories and complementary purchases
Evaluated inventory and delivery needs, optimizing strategies to meet
customer demands
Assessed client needs to determine and suggest relevant product solutions
in alignment with client budgets and schedules
Improved sales by managing sales lifecycle from lead generation through
contract negotiations and closings
Cultivated lasting rapport with key industry clients by providing accurate
pricing and credit terms to meet customer objectives
Drove new business by acquiring new clients and expanding new and
existing relationships
2015

Bed Quarter Co., Riyadh, Central
Improved operational efficiencies while managing customers requests,
store inventory, transactions, new purchase orders and pricing needs
Showcased product features to customers and discussed technical details
to overcome objections and lock in sales
Upheld high standards of customer service by promoting and upselling new
products and services
Used consultative sales approach to understand customer needs and
recommend relevant offerings
Increased brand awareness through event marketing, demonstrations,
sales and brand promotion