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Alaa Addin Abuzeid, General Manager

Alaa Addin Abuzeid

General Manager·TECON

Saudi Arabia

Bachelor's degree, Electrical Engineering

Work experience

Total years of experience: 36 years, 10 months

General Manager

June 2021 - Present

TECON

Riyadh, Saudi Arabia

June 2021 - Present

Company industry:
General Engineering Consultancy
Job role:
Management

Entity GM & Sales Director

September 2019 - September 2020

ABB Industrial Solutions Saudi Arabia ltd

Riyadh, Saudi Arabia

September 2019 - September 2020

• Establish a Saudi GE owned Co (Industrial Solutions Saudi Arabia Ltd)
• Coordinate legal/comm. affairs for the transfer of staff/related operation.
Company industry:
Technical Maintenance & Repair
Job role:
Management

Entity GM & Sales Director

June 2018 - August 2019

GE Industrial Solutions Saudi Arabia Ltd

Riyadh, Saudi Arabia

June 2018 - August 2019

• Establish a Saudi GE owned Co (Industrial Solutions Saudi Arabia Ltd)
• Coordinate legal/comm. affairs for the transfer of staff/related operation.
Company industry:
Electric Power Production & Transmission
Job role:
Electrical Engineering

Sales Director - MEAT, Asia & Pacific

April 2017 - June 2018

General Electric - Saudi Arabia

Riyadh, Saudi Arabia

April 2017 - June 2018

• Responsibility of Industrial Services Power Delivery & UPS service solutions.
• Setting Blueprints & road to market strategy for each region.
Company industry:
Electric Power Production & Transmission
Job role:
Management

Sales & Operation Director - MEAT

April 2015 - March 2017

General Electric - Saudi Arabia

Riyadh, Saudi Arabia

April 2015 - March 2017

• Responsibility of Industrial Services P&L.
• Assess IS market requirements and plan the go-to-market strategy for Saudi market primarily.
• NG approval of SEC for T&C Contractor’s segment.
Company industry:
Electric Power Production & Transmission
Job role:
Electrical Engineering

Sales Director - MEA

October 2011 - April 2015

General Electric - Saudi Arabia

Riyadh, Saudi Arabia

October 2011 - April 2015

• Responsibility of Industrial Services and Motors for Q4-2011 after which motors segment assigned into different group.
• Improve the Western Region Orders from 200 K$ total year in 2011 to 2.3 M$ in 2012.
• Took over direct sales responsibility of all internal GE2GE opportunities. 30% of achieved OP was resulting from internal partners carrying over a healthy pipe line for FY13.
Company industry:
Electric Power Production & Transmission
Job role:
Management

Director -Products

January 2006 - September 2011

Siemens Ltd

Riyadh, Saudi Arabia

January 2006 - September 2011

• Evaluate market requirements and plan the go-to-market strategy for multiple business units.
• Preparation & monitoring budgets for 4 business units with full P&L responsibility and manpower development of the respective units.
• Monthly review and evaluation for all staff targets, business units turnover and growth status with the senior management.
• Hire, supervise, evaluate and oversee workplace operations, including holding staff meetings and retreats.
• Forecast the department’s growth on a long term plan in line with the division’s targets.
• Develop an external / internal partner’s strategy to optimize the sales channels revenues and profitability of products.
Company industry:
Electric Power Production & Transmission
Job role:
Management

Sales Manager

January 1999 - December 2005

Siemens Ltd

Riyadh, Saudi Arabia

January 1999 - December 2005

• Responsibility of identifying the markets potential, segmenting the market, developing the product line and forecasting the market target.
• Product Budget prep., responsibility of targeted sales and receivables.
• Utility product approval, product presentation and coordination on specification for Saudi Market requirement.
• Worked effectively with customers, development, sales, marketing, customer support, operations, and quality assurance.
• Managed successful product deployment for the following business units: Motors, Drives, LV Controlgear / Switchgear, PLC, SCADA, Process Instrumentation, MV/LV Primary & Secondary Testing.
Company industry:
Electric Power Production & Transmission
Job role:
Management

Senior Sales Engineer

September 1995 - January 1999

Siemens Ltd

Riyadh, Saudi Arabia

September 1995 - January 1999

• Responsibility for Motors, LV, MV, Services & products business dev. in Central Reg..
• Managing all technical communications and support process throughout the customer engagement.
• Coordinating with Engineering, Marketing and Sales locally and in international locations.
• Communicating results & progress to the Business Line General Managers and other senior management.
Company industry:
Electric Power Production & Transmission
Job role:
Management

Senior Training Engineer

January 1992 - August 1995

Remsdaq/BMC

Dammam, Saudi Arabia

January 1992 - August 1995

• Preparation of training curriculum for six independent courses and coordination with government consultant for approval.
• Training 660 members of various governmental organizations personnel to operate & manage existing security systems installed at the airport.
• Creating databases, software applications for various security systems related to KFIA facilities.
• S/W design for Font App. & Arabic user interface implement. program.
• Preparation of training manuals and conducting systems tests with the government consultants (SABCO).
• Factory preparation in the UK for product training to operate and configure the security systems software for KFIA.
Company industry:
Private Security Services
Job role:
Security

Project Manager

December 1988 - December 1991

Remsdaq/BMC

Riyadh, Saudi Arabia

December 1988 - December 1991

• Responsible for Security system contracts to prime contractors of Saudi Electricity Company substations in the Central Region.
• Site surveys, security systems design and preparation of other bids, i.e. CCTV & Access Control for various organizations in the Kingdom.
• Managing a team of 25 people in-charge of Security Systems projects in SEC-CR S/S. Supervised design, supervision of inst. & comm.
• Incharge of the actual inst. & comm. of the main security equipment which interfaces with the telemetry systems of the substations.
• Site works planning & supervision for Access Cont. sys. at NG Housing
Company industry:
Private Security Services
Job role:
Security

Education

Southern Illinois University

December 1987

December 1987

Bachelor's degree, Electrical Engineering

United States

Skills

Sales
Expert
Sales
Expert
Training
Expert
Training
Expert
Marketing Management
Expert
Marketing Management
Expert
User Interface
Expert
User Interface
Expert
Marketing
Expert
Marketing
Expert
Leadership, communication, team building
Expert
Leadership, communication, team building
Expert
Sales
Expert
Sales
Expert
Training
Expert
Training
Expert
Marketing Management
Expert
Marketing Management
Expert
User Interface
Expert
User Interface
Expert
Marketing
Expert
Marketing
Expert

Memberships

jordanian engineers association

member

December 1988