Ala'a Mohammad, Business Development and Technical Manager

Ala'a Mohammad

Business Development and Technical Manager

Al Kifah Ready-Mix & Blocks

Location
Saudi Arabia
Education
Bachelor's degree, Civil Engineer - Structures
Experience
18 years, 1 Months

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Work Experience

Total years of experience :18 years, 1 Months

Business Development and Technical Manager at Al Kifah Ready-Mix & Blocks
  • Saudi Arabia - Khobar
  • My current job since October 2021

▪ Responsible for traveling to high level customer locations, understanding technical challenges and providing applicable solutions.
▪ Responsible for knowing and understanding all products availability, use, benefits and pricing structure.
▪ Provide input in contractual agreements for products and services.
▪ PromoteKRBproducts and services by attending trade shows and prospecting new customers.
▪ Promotegreen concrete and sustainability initiatives toward low carbon emission products.
▪ Prepare and deliver samples and/or quotations to customers of high profile projects, while providing technical expertise to turn the quote into a sale.
▪ Consult with customers and provide technical expertise and recommendations based on the required applications.
▪ Assist in conducting market analysis and presenting findings to Divisional Sales Manager to develop and enhance the product offerings.
▪ Partner with the marketing team to contribute information towards the marketing strategy by monitoring competitive products and reactions from the industry.
▪ Utilizing corporate resources and initiating the sales process build and nurture new accounts as well as prospect and build new relationships.
▪ Participation in new and changed product development, formulation and specification of these products and plant trials.
▪ Maintains complete knowledge of and complies with company and departmental policies, procedures and standards.
▪ Maintains client and company confidence by keeping information confidential and secure.
▪ Maintains a positive working relationship with team members and management in a team environment.
▪ Sets-up and organizes individual work area designated supplies, forms and resource materials while maintaining cleanliness at all times.

Technical and Operation Manager at Saudi Readymix Concrete Company
  • Saudi Arabia - Khobar
  • June 2016 to December 2020

▪ Demonstrate a commitment to communicating, improving and adhering to safety policies in all work environments and areas.
▪ Supports and assists personnel in achieving timely and efficient production schedules
▪ Recommend measures to improve production methods and equipment performance.
▪ Maintain the plant facility, including the cleanliness, and condition of all on-site company assets.
▪ Coordinate customer orders, scheduling, and dispatching
▪ Responsible for batching ready mix concrete consistent with customer and product specifications.
▪ Manage all risks during the performance of your duties and make recommendation concerning safety and operational improvements.
▪ Ensure the effective achievement of technical functional objectives through the leadership of
technical function - setting individual
▪ Ensure that all reports of subordinates are prepared timely and accurately and meet department requirements, policies and standards.
▪ Review the effectiveness of established process control and the effect of corrective action for any
change or improvement upon the product quality.
▪ Review and analysis of the technical inspection and results.
▪ Provide technical support to sales and operation department.
▪ Build and encourage a good long-term relationship with consultants and independent las in the region.
▪ Participate in approval of local raw material sources in the region
▪ Ensure measuring and testing equipment are identified, registered, calibrated, certified, numbers, labeled, and validated.
▪ Ensure effective maintenance and regular inspection of plant and laboratory equipment. ▪ Encourage and monitor mix optimization activities.
▪ Review and monitor mix performance and statistical analysis results.
▪ Review the quality performance of supplier and independent lab.

MAJOR ACHEIVMENTS
▪ Saving cost from mix design optimization around +1.5 million SAR per year
▪ Increasing special concrete production share (SCC, Durable, CLSM, ...) up to 25% of total production with gross margin higher on average by25-30% compared to standard concretes.
▪ Designing and supplying more than 3 million cubic meters of special concrete (SCC, Durable, CLSM, ...) during 2019 and 2020
▪ Preparing and approving 4 QC Managers, 9 batch plant inspectors, and 10s of QC Lab technicians for
Aramco onshore, offshore, and marine projects.
▪ Introducing CLSM mix to ER Amanah for infrastructure/road projects with mass production around +80k cubic meter during 2020.

Product Development Manager at Saudi Readymix Concrete Company Ltd
  • Saudi Arabia - Khobar
  • January 2014 to May 2016

▪ Leading the product development projects, in close coordination with marketing, technical support, sales, and industrial teams.
▪ Analyze the product portfolio, identify opportunities for developing new or improved products that command value-added pricing.
▪ Leading the product development process according to group policies and standards.
▪ Conducting regular visits to market and customers to monitor and understand usage behavior and application types for products and construction methods linked with Saudi Readymix products andservices.
▪ Understanding market trends in terms of evolution of construction methods, and anticipation of future market needs, in close cooperation with Marketing & Sales Manager, and Technical Support Manager.
▪ Liaising with central research & development, technical and industrial teams.
▪ Supporting the country market strategy, and ensure the optimization of the product mix, with the objective of increased country margins /premium pricing in the market.
▪ Coordinating across all Saudi Readymix product lines and functions in Saudi Arabia, to support the
product development process.

MAJOR ACHEIVMENTS
▪ Conducting marketing research, feasibility study, and business plan for new business line in Mortar & Plaster industry.
▪ Promoting and implementing special concretes (SCC, Durable, CLSM, GGBFS, HSC, ...) to mega projects.
▪ Managing and organizing the biggest concrete conference in KSA “The 1st Saudi Concrete Conference “Durability”

Technical Marketing Executive at Saudi Readymix Concrete Company
  • Saudi Arabia - Eastern Province
  • December 2006 to December 2013

▪ Develop goodwill and promote the company’s name and products.
▪ Discuss project specifications during the planning stage.
▪ Assist specifiers in developing project specifications for concrete that would suit the project and fulfill its performance requirements.
▪ Recommend “concrete” solutions for projects.
▪ Mix design optimization.
▪ Coordinate with the Technical Department for all technical matters.
▪ prepare in-house seminars for the project influencers.
▪ Product Development: Study the market and introduce new products such as: Hollow Core Slab,
Ground Granulated Blast Furnas Slag mixes, and Controlled Low Strength Materials.
▪ Events Coordinator: Prepare all major technical Seminars/Conferences/Workshops related to the
company

MAJOR ACHEIVMENTS
▪ Introducing self-compacting concrete technology to several projects in KSA by conducting massive in- house seminars to consultants and designing offices
▪ Review several concrete specifications to mega projects (CMA Tower, Kempinski Hotel in Jeddah, ...) and introducing special concrete technologies to the market with high margin selling price.
▪ Getting Aramco approval (Manufacturer ID) for three ready-mixed batch plants in Yanbu, Riyadh, and Jeddah.

Project Manager at D&S Architects and Consultant Engineers Office
  • Jordan - Amman
  • February 2006 to October 2006

▪ Establish & maintain Master Progress Schedule
▪ Maintain Owner, Architect, Subcontractor & Vendor relations
▪ Prepare Budget and Financial Reporting
▪ Maintain General Contract and Subcontract Documents
▪ Keep management informed on progress of project and budget
▪ Perform other duties and take on other responsibilities as required

Teacher assistant at Department of Civil Engineering at Jordan University of Science and Technology
  • Jordan - Irbid
  • September 2004 to September 2005

Teacher Assistant for the following courses:

▪ Construction Materials Laboratory
▪ Steel Structure Project
▪ Reinforced Concrete Design

Education

Bachelor's degree, Civil Engineer - Structures
  • at Damascus University
  • September 2024

Bachelor's Degree in Civil Engineering with specialization in Structures from Damascus University -Damasdcus - Syria with an averagre 61.77% (Good)

Master's degree, Civil Engineer - Structures
  • at Jordan University of Science & Technology
  • February 2024

Master Degree in Civil Engineering with specialization in Structures from Jordan University of Science & Technology - Irbid with average e of 82.5% (Very Good)

Specialties & Skills

Technical Sales
operations
Commercial Sales
Business Development
Technical Specs
Planning & Strategic
Leadership
Decision Making
Commercial
Building Awareness
Sustainability
Communication
Problem Solving
Saving Cost (Optimization)
Self-motivation

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Arabic
Expert

Memberships

Jordanian Engineering Association
  • Membership
  • December 2002
Saudi Council of Engineers
  • Membership
  • September 2011
American Concrete Institute ACI
  • Membership
  • January 2007

Training and Certifications

ISO 9001:2015 Lead Auditor (Certificate)
Date Attended:
October 2020
Valid Until:
October 2020
Technical and Product Knowledge (Certificate)
Date Attended:
March 2007
ConTec - Rheology of Concrete (Certificate)
Date Attended:
July 2014
ASTM Cement and Concrete Standard Relationship to ACI 318 ASTM (Training)
Training Institute:
GCC Standardization Organization - ASTM Internation
Date Attended:
November 2008
Duration:
32 hours
Management and Leadership (Training)
Training Institute:
LEAD Academy
Date Attended:
November 2013
Duration:
32 hours
ISO 9001 2000 Awareness Audit (Certificate)
Date Attended:
April 2007
2010 International Concrete Sustainability Conference (Training)
Training Institute:
NRMCA - Gery Matters Consultancy
Date Attended:
December 2010
Duration:
15 hours
NRMCA Concrete Technologist Middle East (CTME) (Certificate)
Date Attended:
June 2014
Valid Until:
June 2019
Internal QMS Auditor Training Course (Based on ISO 9001:2008) (Certificate)
Date Attended:
November 2010
Valid Until:
November 2013
ISO 14001:2004 Environmental Management Systems Internal Auditor (Certificate)
Date Attended:
February 2013
Valid Until:
February 2016
Concrete Technology and Construction Part 1 (Certificate)
Date Attended:
July 2008
Valid Until:
January 9999

Hobbies

  • Pets (Cats)
  • Camping, and travelling
  • GYM & Sports