Alagar sami

Software Developer at Altus InfoTech

• India
• December 2011 to March 2012

Software Developer

Description: Online advertising is a major economic force in the Internet today, funding a wide variety of websites and services. Today's deployments, however, erode privacy and degrade performance as browsers wait for ad networks to deliver ads. This paper presents Privad, an online advertisingsystem designed to be faster and more private than existing systems while filling the practical market needs of targeted advertising: ads shown in web pages; targeting based on keywords, demographics, and interests; ranking based on auctions; view and click accounting; and defense against click-fraud. This paper presents the design of Privad, and analyzes the pros and cons of various design decisions. It provides an informal analysis of the privacy properties of Privad. Based on microbenchmarks and traces from a production advertising platform, it shows that Privad scales to present-day needs while simultaneously improving users' browsing experience and lowering infrastructure costs for the ad network.

Project #2
Project Name: SOFTWARE COST ESTIMATION
Client: Altus InfoTech (P) Ltd.
Platform/ Technologies: Visual Studio 2010, C#, SQL Server 2007
Role: Software Developer
Description: The project entitled "A NEURAL NETWORK APPROACH FOR IMPROVING ACCURACY OF SOFTWARE COST ESTIMATION USING CLUSTERING AND CLASSIFICATION TECHNIQUES' was completed as a part of my Master of Computer Application (MCA) from
December 2011 to March 2012.