channel partner
Nalanda Chemical Industries
Total years of experience :19 years, 7 Months
Entrepreneurship
•Running firm as a profit center in Bihar & Odisha.
•Taking care of production, sales & Marketing, finding new business opportunity for growth.
•Market research for new product development, scheme workout for
PROFICIENCY MATRIX
•Entrepreneurship: Strong sales & marketing skills to build new business and cultivate existing customer relationships. It’s a new experience of business for me on my own risk with limited resources.
•Sales Operations: Taking care of complete sales operations with focus on achieving predefined sales target and growth. Forecasting and planning sales targets and executing them in a given time frame.
•Business Development: Exploring business potential, opportunities & clientele to secure profitable business volumes. Identifying and networking with prospective clients, generating business from existing accounts and achieving profitability & increased sales growth.
•Channel Management: Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers & distributors to assist them to promote the product.
•Client Relationship Management: Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality norms.
•Team Management: Providing direction, motivation & training to the sales team for ensuring optimum performance and enhancing their professional & soft skills.
•Warehouse management: Forecast of product, making storage of items according to their movement and keeping close eye on safe & efficient receipt, storage and dispatch of goods.
ORGANIZATIONAL SCAN
Handling Depot operation as profit center reporting to head office directly.
• Driving team performance-target setting, plan execution, review time to time and provide direction.
• Scheme launching for dealer as well as end user, promotional activity for our product.
• Demand generation trough painter/contractor and Site visit.
• Handling all types of grievances wither it C & F agent, dealer, employee.
•Focus on margin for company with our available product and make aware H O for new product development
Sales & Service
Managing and developing channel sales network (Dealers).
•Setting, communicating & following monthly, quarterly and yearly targets & schemes to the trade partners.
•Handling key accounts, collections target and providing end to end solutions to channel.
•Tracking competitor’s activities so as to provide better inputs for the selling strategies.
•Implementation of branding activities, new product, full system in dealer shop.
•Rendering Technical support to the customers, dealers, painters by conducting various Training programs in terms of Effective Product usage, Application, Safety etc.
•Exposure towards Administrative activities in the field of collection, material forecasting, dealer servicing & demand generation, dispatch.
Covered approximately 340 store generated businesses worth Rs. 6 Cr.
•Handling a team of sales man.
•Managed sales & distribution of Coke products in market via directly channel mode
•Ensured timely settlement of distributor claims.
•Implemented aggressive market expansion initiatives like new outlet opening, selling chilling equipments, increased routes for deeper penetration in the market.
•Instrumental in signing an agreement with IIT Kanpur to exclusively sell only Coke products inside the campus canteens thereby blocked entry of competition products including Pepsi
Delhi
Hare I had to manage sales of its Olive oil In East, Central, North & west Delhi through Distributor.
•Handling primary & secondary sales.
•Channel Management, marketing, promotional activity.
KEY ACHIEVEMENTS
•Increased the volume of business by 32 % in the assigned Territory.
•Promoted from Officer to Sr. Officer.
•Increased the Value and Volume sales of Premium range Paint by 62%.
•Undertook various promotional initiatives such as:
•Gift scheme for Contractors and Painters.
•Run various Contractor, Interior Designer and Painter meetings.
•Gift and foreign traveler’s scheme for channel partners.
•Able to get the orders of Big Projects.
•Successfully launched and promoted different packs of paints.
A Comparative Study of Coke & Pepsi in Distribution
"Market potential of Amul Shakti"
On Shop Sale Promotion of Amul Milk”
. from 13 years work exp in sales & Business Devlopment
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