TRADE-MARKETING MANAGER OF CEE
HP
Total years of experience :18 years, 8 Months
• Handling trade-marketing activities of HyperX & HP peripherals & accessories in Turkey, Hungary, Bulgaria, Ukraine, Moldova, Kazakhstan, Kirgizstan, Uzbekistan, Armenia, Azerbaijan and Georgia.
• Organizing and sponsoring gaming events in Central Asia.
• Working with gaming influencers, teams and agencies to execute marketing activities.
• Working with oficial retailers and distributors to execute trade-marketing activities
• Managing MDF (marketing development funds) budget.
• Collaborating with partner sales and account team to generate market demand.
• Cooperating with marketing agencies and creative department to execute marketing activities and tasks.
• Working with BMC/PDG, P360 and GMPP tools
• Handling HyperX brand and channel marketing activities in Central Asia - Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan & Turkmenistan
• Working with BMC/PDG, P360 and GMPP tools
• Working with gaming influencers and agencies to execute marketing activities.
• Analyzing market requirements and translating them into current ofering to/with/through partners.
• Developing closed-loop post- analysis and competitive intelligence for assigned partner programs and recommending indicated actions.
• Developing and delivering sales education programs for HP, channel and partner sales forces.
• Estimating and managing OPEX and MDF budgets for marketing activities.
• Providing training and sales support.
• Identifying and aligning cross-organizational and/or cross-regional marketing plan to drive consistent message and execution.
• Orchestrating the creation and development of marketing collateral to generate robust marketing demand.
Supermarket Chain
• Vladikavkaz, Russia
• December 2020 to October 2021 MARKETING DIRECTOR
• Development of a marketing mix and a marketing strategy to facilitate higher competitiveness in the market.
• Facilitating the company in ofering marketing promotion for its partners and vendors.
• Development and implementation of R&D of the products that the company produces in order to improve the quality of the products and the current product line.
• Playing a key role in new product development processes.
• Conducting market and consumer research and analysis.
• Managing the advertising of the company.
• Managing customer satisfaction and relationship processes.
• Managing the digital media of the company (photoshoots, video filming and editing, graphic design, social media)
• Managing the marketing budget.
• Development of marketing mix and marketing strategy for the company its distributed brands and products.
• Negotiating with suppliers, retailers and partners.
• Managing the sales, logistics and the warehouse team.
• Ensuring that the logistics, stock and distribution is smooth and eficient.
• Setting up sales targets and KPIs for the sales team.
• Procurement of auto spare parts for export (until 2011) and UAE market purposes (2011 onwards).
• Communicating and dealing with oficial spare parts dealers and sellers in the UAE.
• Budgeting, accounting and financial reporting.
• Development of marketing mix and marketing strategy for the company.
• Facilitating the company in expansion to new markets (marketing, logistics & legal).
• Negotiating with distributors, retailers and partners.
• Facilitating the marketing departments in organizing events.
• Conducting market and consumer research and analysis.
• Managing the marketing budget.
Key Accomplishment:
• Helped the company to successfully expand to UAEs market
• On-site event management & coordination. Two
• Communicating and dealing with contractors, freelancers, and clients.
• Coordinating logistics needed for the event organization.
• Managing the set-up and wrap-up of the event.
• Training the staf (freelancers).
• Ensuring that all health and safety standards for the event are met.
Microsoft)
• Dubai, UAE
• August 2015 to September 2016 SALES & MARKETING MANAGER/HEAD OF THE GAMING DEPARTMENT - LOGITECH GAMING
• Conducting Gaming wholesale and retail market research and analysis.
• Researching, analyzing and comparing the brands and products of Logitech Gaming competitors.
• Conducting research within the gaming community in order to find out the preferences and opinions of the target audience.
• Contacting, establishing, visiting, developing and maintaining business relationships with new and existing clients and partners.
• Making sales of Logitech gaming products to various gaming cafes and computer shops in order to achieve the set targets.
• Maintains database by entering, verifying, and backing up data.
• Providing best possible levels of service to ensure customer and management satisfaction.
• Contributing to team efort by accomplishing related results in order to meet the deadline.
Successfully completed GED course in December 2006
Successfully graduated from Murdoch University (Australian University, Dubai branch) - double major in Marketing and Management
Successfully completed acquired an associates diploma in Business Administration from the American College of Dubai Feb 2007 - May 6, 2009