Marketing Executive
Yusuf A. Alghanim & Sons
مجموع سنوات الخبرة :7 years, 11 أشهر
MARKETING EXECUTIVE, 2018 to Present
ALGHANIM INDUSTRIES, Shuwaikh, Kuwait
Support marketing functions in the automotive arm of this multinational organisation.
Analyze youth market trends, research and develop strategic marketing plans. Spearhead the design and production of company promotional materials, including brochures and newsletters. Develop presentations and deliver press releases. Communicate product announcements through multiple channels. Gather data to update customer databases, synchronise online and offline marketing.Collect, collate, and execute complex data analysis, report statistical findings to senior management and stakeholders.
• Balanced a tenacious approach with outstanding levels of service to acquire and manage key sponsorships; increased youth penetration through Kuwait Motor Show 2019, Battle Fitness Festival 2018/2019, PAAET Career Fair 2018/2019, and P5M 2018/2019.
• Successfully developed and delivered marketing materials and public relations communications; promoted and created new youth programmes.
• Spearheaded communications with marketing agencies; offered detailed briefings of youth related projects, ensured the consistent delivery of the corporate message.
• Promoted the company through advanced use of digital trends and technology, coordinated numerous e-commerce projects; increased corporate awareness to attracts new customers.
PUBLIC RELATIONS SPECIALIST/ ASSISTANT ACCOUNT MANAGER, 2016 to 2018
HUAWEI TECHNOLOGIES, Sharq, Kuwait
Oversaw account management, public relations, and marketing execution for this multinational telecommunications technology company.
Key tactical and operational contributor to the achievement of challenging account management and business development objectives. Promoted direct and indirect marketing strategy. Researched and developed strategic marketing and sales plans. Utilised analytics, executed market analysis to determine market conditions, competitor data, and customer behaviour.Created an internal newsletter to share key information. Translated contracts and business documents between Arabic and English.
• Selected as facilitator during high-profile customer visits to the Exhibition and Training Center.
• Successfully partnered with The Ministry of Youth; instrumental in the launch of ‘Seeds of the Future’ training programme.
• Led successful projects, most notably the development of Huawei Kuwait Training Center; enabled the advancement of skills and abilities to allow team members to achieve targets.
• Planned and delivered successful events; arranged careers fairs within set budget and timescale.
• Managed key projects from inception to completion, played pivotal role in bidding process for government projects, chaired kick-off meetings and approved process.