Product Content Team Leader
NAMSHI
مجموع سنوات الخبرة :9 years, 11 أشهر
- Provide overarching product copywriting guidelines and best practices that harmonise with the core values, voice and goals of the Namshi brand.
- Introduce directives to enable SEO-driven keyword integration processes to existing content production mechanism.
- Facilitate and synchronise the daily allocation of workload among writers to maximise team productivity.
- Monitor team output towards ensuring daily, monthly, and quarterly goals are achieved within established timelines.
- Implement corporate key performance indicators to align team productivity and output with corporate objectives.
- Manage team schedule to ensure workforce capacity is commensurate with projected workloads at any given time.
- Innovate, develop, and update worksheet-based dynamic dashboards and individual performance cards to enable real-time, accurate monitoring of workload allocation and production.
- Liaise with upper management to relay information, processes, and other relevant information to the team with minimal friction.
- Collaborate with account managers and clients to craft impactful and
engaging digital content that resonate deeply with client’s the target
audience.
- Facilitate creative ideation with account managers and sales
executives on content strategies that will maximise client investment
and deliver ROI.
- Compose search optimised website copy that is strongly aligned with
client’s brand values and is reflective of their unique selling points and
value propositions.
- Create authoritative articles, blogs, well-written press releases, and indepth
features for clients and USEO.
- Take raw photos for incorporation in the company website, corporate
brochure, business proposal and social media.
- Perform post-processing on raw photos to enhance visual impact and
aesthetic in accordance with corporate design guidelines
- Design vector graphics and infographics for USEO and business
clients to visualise data and information in more visually compelling
formats.
- Assist in producing corporate videos for clients and USEO for sharing
on websites, social media, and other digital channels online.
- Supervised the content creation process of the writing team to ensure
established internal protocols and guidelines are practiced over all the
different kinds of content produced.
- Managed the entire content writing department to make sure that all
writer teams meet quotas for each day.
- Established key performance indices (KPIs) and performance metrics
to measure the performance of writers and the department as a whole.
- Developed performance improvement programs for team members
who are not meeting production, attendance, or quality requirements.
- Conducted periodic performance evaluations of Senior Editors and
Junior Editors.
- Supervised brainstorming sessions with the Editor Team to design
strategies for new writing assignments.
- Spearheaded the formulation, design, and application of training
programs to improve the capability of writers to compose well-written
content.
- Edited the content produced by writers according to proper grammar
and syntax of the English language.
- Aided the strategical allocation of writing assignments to ensure
targets are met in terms of quality, quantity, and speed.
- Evaluated the performance of writers to uphold excellence in the
quality of writing and ensure that team standards are always met.
- Liaised with the Department Manager and Team Leader to evaluate
the progress of the team against monthly targets.
- Conducted daily evaluations of writers to determine strengths,
weaknesses, writing habits, and common mistakes.
- Contributed to the formulation, design, and application of training
programs to improve the writing proficiency and skill of each writer.
- Handled writing assignments for escalated requests and challenging
clients.
- Produced timely, high quality online news articles on businesses,
policies, technologies and other developments relevant to the lowcarbon
industry.
- Composed comprehensive, in-depth feature articles on technologies,
policies, and issues concerning the low carbon economy for the
monthly online magazine the Ecoseed Bridge Monitor.
- Monitored and covered significant events regarding the global low carbon
economy.
- Contributed creative input during departmental meetings to advance
team processes and improve readership performance and output
quality.
- Communicated with and established rapport with industry experts and
field sources through phone and Skype interviews to acquire subject
matter expert level insight on relevant low carbon economy issues.
- Shared industry knowledge and technical expertise with the marketing
department to improve search engine optimization of news articles.