Head of Events & Exhibitions
Boutiqaat
Total years of experience :20 years, 1 Months
Joined SJACC from the first of September to help in the startup, as Senior Event and Operations Specialist. Duties and Positions of Responsibility include but not limited to,
EVENT PROGRAMMING
Events Evaluation Process and Procedures.
Designed and published online SJACC Event Application Form.
Aided in writing the selection criteria.
Created an event calendar tied to UN\UNESCO international days.
In charge of venues and ticketing pricing structure.
EVENT & OPERATION
Preparing the operation plan for the SJACC soft-opening, using PMP.
E&O Department Structure and Job descriptions.
Process and Procedures for sub-departments (Production, Hospitality, Logistic, FOH, BOH & Technical)
Reporting system for the E&O Department.
Stakeholders analysis and mapping.
Leading the team creating the SJACC Access Manual.
Drafting the Event Organizers’ Manual.
Volunteers selecting, training, and supervising for the events.
FOH & BOH processes & procedures
In charge of FOH ushers and volunteering groups
Organized over 30 events in 3 month including CATS Show (Broadway)
Doing the technical rider analysis for all events.
SPONSORSHIP
Venues sponsorship presentation & strategy.
Generating and maintaining a network of potential local sponsors.
Recommend a sponsorship levels and benefits that are in line with the local market.
UPSIDEDOWN organises large-scale, high profile events, all of which have the spirit of live performances. In exceptional settings, UPSIDEDOWN making high level entertainment accessible to the greatest number.
Creating a sense of awe, dazzling our spectators, and spreading happiness all serve as leitmotivs for a seamless organisation.
We strive to go beyond the world’s largest sand park, and largest national SMEs exhibition in Middle East by crafting events that delight participants and spectators alike, bring people together, mobilise support for a cause, or raise awareness through the power of art.
Our branding experience and digital media expertise guarantee both local and global presence -
reaching, informing and ultimately influencing your audience, whether internal or external.
From a simple identity and web presence to corporate interactive and video presentations, we provide technologically appropriate solutions - designed to excite, to clarify and strengthen your message, ensuring you to get the results you want.
We are designing unique pop-up venues that people love to visit and go back to time and again. Nearly two million people visited the places that we designed, built and managed managed in the last two years.
My pop-up places are iconic, go to destinations that pulse with life through a carefully orchestrated procession of public spaces, shops, parks, restaurants, entertainment and nature.
Concept designs:
DAR AL-HAI Village - Dubai 80K sqm
Darb El-Saai - Qatar, National Day Event
Kuwait Box Park - Kuwait 40K sqm
P2BK stands for “Proud To Be Kuwaiti “it is a non-profit organization dedicated to support the young minds of Kuwait- entrepreneurs, talents, and achievers, Everyone with an ambition and dream is fully encouraged and gladly brought into our family. Our aim rests on supporting and highlighting Kuwaiti youth’s energies in various fields and levels by organizing activities, events, and national contributions.
Projects & Events:
Remal International Festival - Wold's Largest Sand Village.
http://remalfestival.com/
https://www.facebook.com/remalfestival
P2BK Village 2014 - 950K Visitors in 29 days Event
http://www.p2bk.com/site/new/
https://www.facebook.com/media/set/?set=a.10151760986440677.1073741825.208114405676&type=3
P2BK Village 2013 - 400K Visitors in 14 days Event
http://www.p2bk.com/site/new/
https://www.facebook.com/media/set/?set=a.10151456289915677.438880.208114405676&type=3
Series of small related events (Press Conferences, Bloggers, Open Days, etc.).
Duties and Positions of Responsibility:
- Built new Division from ground up and within one year achieved more than what well established specialized companies could achieve.
- Built experienced Single Line Kites Team in Kuwait & Oman, RC Cars Team in Kuwait, & Power Kites Team in Europe (includes world champions).
- Established first team in MENA region professional in Designing & Building RC Car's Tracks.
- Organized World Class Events
1. Muscat Single Line Kites Show 2008, 2009 & 2011 (Extreme Sailing Series 2011).
2. R\C Car show and Track designing in Muscat Festival 2009 & 2011 (Extreme Sailing Series 2011).
3. Wataniya Telecom - opining day Single Line Kites Show 2009.
4. Gulf Tech Co. - Winter Camp Single Line Kites Show 2009 & 2010.
5. EQUATE - Kuwait opining day Single Line Kites Show 2009.
6. Muscat Power Kites Show 2008 & 2009 (Audience more than 20, 000).
7. Sand Sculpturing Show in Muscat Festival 2009.
8. Picture with Movie Star "Costumes" in Muscat Festival 2009.
9. Ozone's Annual Adventure trip 2008 & 2009
10. Gulf Tech Co. - Winter Camp RC Car Show and Track designing 2012.
- Secured regional and international sponsors for our events and teams as well.
- Designed Marketing strategy including all logos, advertising and event materials.
Achievements.
- First 1/5 scale RC cars team in MENA region to be sponsored from American company.
- All my events have been sponsored and covered by international companies.
- For three years in a row awarded events organizing contracts with Muscat Festival Organizing Committee.
- First 1/5 Scale RC Track in Oman & Kuwait
Duties and Positions of Responsibility:
Administration & Operation.
- Built first division in MENA region specialized in Extreme Sports Equipments from ground up including partnering with foreign manufacturers and developing business and sales marketing plans.
- Directly managed the HR Dept. by recruit & train the sales force (Hired & Trained young Omani sales representatives with no previous experience in sales but love the sea sports activities) achieved 85% of Omanization.
- With solid Business Plan and professional presentation skills secured 3 prime locations - best sea front locations close to five start hotels - from Muscat Municipality for our Sport Centers with lowest rent possible.
- Secured the leading brands in Extreme Sports field, Collectable Toys and Novelties exclusively for Middle East and North Africa.
- Made all required registrations and attestations in the governmental sectors include and not limited to insurance, third party liability, leasing contracts, drawings, Water\Electricity contract, Ticketing, etc for our sport centers.
Marketing, Merchandising & Sales.
- Launching Water Football Fields in Oman.
- Developed a new brand - Windmaster (Registered Brand) and worked with local and international agencies to develop the Brand Identity and all business launch materials.
- Organized a Launching Event for Windmaster® and invited the Youth Royal family members, Omani Business Leaders and Young Achievers, the event covered in more than 100 local and international Newspapers, magazines and websites.
- Made the sponsorship program for the Water Football and our Events; secured local sponsors with related products to our activities.
- Established healthy relations with Travel Agencies, PR Agencies, Tour Operators, Resorts, Hotels, Events Organizing Agencies, etc to promote our products\activities.
- Secured a distributing agreement with key Hypermarkets and Retail Outlets in each of Oman, Kuwait, UAE and Jordan.
Duties and Positions of Responsibility:
Administration & Operation.
- Built first division in MENA region specialized in Collectable Toys from ground up including developing business and sales marketing plans.
- Secured pioneer brand in Playgrounds, Infants Toys, Collectable Toys and other categories.
- Established and managed all phases of development including contract negotiations, sales, financial analysis, budgeting, strategic planning and staff recruitment.
- Business Development. Imported new Entertainment field & hobby to our market (Collecting Limited Edition toys).
- Secured Royalty Program with leading Hypermarkets and Retail outlets in our region.
Marketing, Merchandising & Sales.
- Established healthy client relations across the local and regional market (Middle East & North Africa) and maintained open channel of communication to address queries and delivered excellent customer service.
- Within three years, we became the biggest exclusive distributors and representatives of more than thirty different firms in our market and the number one in our area with the following lines.
• Action Figures
• Resin Statues
• Resin Busts
• Life-Size Replicas
• Collectibles items
- Secured an agreement with Virgin Megastore Kuwait to open Virgin Collectors Club with space 50 square meters to display and present our products effectively.
- Visited major Toy fairs in annual bases.
- Participate in annual Toy fair in Dubai to professionally represent our products.
- Supplied playgrounds for Kuwaiti Zoo.
-Designed the playgrounds for Marina Mall, Kuwait.
Achievements.
- Became Biggest Collectable Toys Distributor in Middle East within three years.
- Increased the sales and profit margins by purchasing old stock from insolvent companies and sale it to the collectors.
- Youngest Division Manager in company history.
- Secured one of biggest collection in the world for action figures related to Anime, Comic Books, Video Games and Movies.
The Company retail outlets covers the newest and most well-known names in fashion footwear.
• Planned, organized, administered and controlled all financial aspects.
• Responsible for supporting overall retail operations by providing a full range of administrative, public relation services and sales functions such as Supervising and monitoring showrooms daily activities.
• Preparing and Registering long\short terms plans, Supervising the Bar-coding and point of sale system and Controlling franchised aspects.
Duties and Positions of Responsibility:
- Account Management.
- Interior Auditing.
- Financial Analyst.
- Sales Analyst.
- Solving the financial problems
- Providing the shareholders with short terms and long terms financial plans.
- Supervising the Bar-coding system for the showrooms.
- Management retail and accounting system.
Worked in Local Corporations Dept. holding the bank’s account for the biggest companies in Kuwait.
Duties and Positions of Responsibility:
- Excellent knowledge in L\C & L\G applications.
- Professional Customer Service.
- Loans and fixed deposits.
- Banking operations.
- Cash transactions.
- Foreign Exchange.
- Full knowledge in credit cards and daily bank transactions.
- Banking Finance Products.
Since the drawing one of my favorite hobbies, I worked on Al-Ray Newspaper as Graphic Designer for more than three months.
Joined CPA course for one year but didn’t take the exam for reasons beyond my will.
AUDIT course in TAGI (Talal Abu-Ghazaleh) for 3 months…
