Assistant Marketing Manager
Carwox
Total years of experience :11 years, 2 Months
Leveraging digital marketing and social media platforms to promote business objectives and increase brand awareness.
Planning, managing, and optimizing advertising campaigns on Meta (Facebook, Instagram) and Google platforms to effectively target relevant audiences.
Creating and implementing a robust digital content strategy aligned with business goals to engage and resonate with the target audience.
Generating leads through various digital channels and implementing lead nurturing strategies to guide prospects through the sales funnel.
Managing and optimizing social media accounts, including content creation, scheduling, and community engagement, to foster meaningful interactions with followers.
Utilizing the WhatsApp API to enhance
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Build, plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee various digital marketing channels
Measure ROI and KPIs
Prepare and manage the digital marketing budget
Oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Build an inbound marketing plan
Research and forecast future sales and performance trends
Lead, supervise and motivate members of the digital marketing team
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices
Managed all marketing and sales activities for OEM segment, managed new product launches, and also assisted in a strategic overhaul of the Sales and Service of Spare Parts of Heavy Machinery, Fork Lift, Reach Truck Working With Multi Brand Fork Lifts like TOYOTA, KOMATSU, Mitsubishi, Godrej, Yale, Hyster.
sales and Marketing activities, Client Management, ATL /BTL Activities including events, Website, SEO, SMM, Social media, GMB....in MEP Industry
Courses Human Resource Marketing Management Business Strategy
Mechanical Engineering degree with Specialized in Automobile Engineering from University of Calicut
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