Social Media & Digital Marketing Manager
Stylo Pvt Ltd
Total des années d'expérience :2 years, 7 Mois
Developed and executed comprehensive social media strategies, resulting in a 12% increase in overall engagement and a 20% growth in followers.
Created and implemented paid advertising campaigns on Facebook, Instagram, and Google Ads, consistently achieving a return on ad spend (ROAS) of PKR 2.5 Million.
Oversaw a monthly advertising budget of PKR 1 Million across platforms like Facebook, Instagram, and Google Ads.
Conducted in-depth social media audits and competitor analyses to identify opportunities for growth and optimization.
Generated monthly performance reports using tools like Google Analytics, social media analytics platforms, and CRM systems, providing actionable insights to improve strategy.
Conducted in-depth keyword research and optimization to improve organic search rankings, resulting in a 15% increase in organic website traffic.
Developed and managed email marketing campaigns, increasing open rates by 8% and click-through rates by 11%.
Collaborated with cross-functional teams, including graphic designers, content writers, and web developers, to ensure cohesive brand messaging across all digital channels.
Stayed up-to-date with industry trends, emerging platforms, and algorithm changes to adapt strategies accordingly and maintain a competitive edge.
Assisted in the development and execution of digital marketing strategies, including content creation, social media management, and email marketing.
Assisted in the production of marketing collateral, including blog posts, infographics, and video content.
Conducted competitive analysis and market research to identify emerging trends and opportunities, leading to the development of a successful content calendar and product positioning strategy.
Created and optimized Meta Ads campaigns, achieving a click-through rate (CTR) of 4% and a conversion rate of 13%.
Generated monthly reports to track campaign performance and identify areas for improvement.
Collaborated with the marketing team to brainstorm and implement creative marketing campaigns that aligned with business objectives.