Data tracking Manager and Analytics Implementation
Betsson Group
Total years of experience :18 years, 2 Months
Solution architect for data tracking and analytics implementation for all brands
Data-driven product optimization
Multi-touch attribution modelling
Successfully built and led teams for Data tracking and optimization, Analytics, and several marketing teams - SEO, Social media, Programmatic and Attribution modelling
Creating, maintaining and delivering various dashboards and reports for key stakeholders
Conducting ad hoc analysis with a focus on funnel and conversation analysis
Performing data quality testing
Collaborating with internal and external partners to define data requirements
Responsible for site improvement, marketing, SEO, CRM newsletters campaigns, discovering affiliate sites, planning and creating microsites which will improve “SEO visibility” of company maintenance and consulting with the development team in Tallinn, Estonia.
I was part of the monthly release of the company’s website, including prioritizing new features and bug fixes which will be added to the next release of the website.
Business development, customizing and digitalization of existing products for new/different businesses and markets. Leading product development with tight communication with the remote development team
Responsible for site improvements, online and offline marketing, SEO, CRM, newsletters
campaigns and affiliate sites
Planning and creating microsites that improved brand awareness
Marketing budget - managing and optimization
I worked in the marketing department and was the point of contact with the product and
IT/development teams. I was involved in all planning and creating quick wins and other solutions
for marketing and promoting our products/offers.
Responsible for SEO and SEM to improve the company's online ranking
Information System, Database and Network for hospital