Head Of Execution - UAE
Coca Cola Company
Total des années d'expérience :28 years, 5 Mois
November 2012 - to present.
AGL - Coca Cola Company - Sales Manager
Increased sales for CSD & Still beverages by 15% in 2012 V/S 2011.
Increased sales for CSD & Still beverages by 12.47% in 2013 V/S 2012.
Increased sales for CSD & Still beverages by 16.16% in 2014 V/S 2013.
Currently Handling a staff strength of 100.
Sweet Corn General Trading ( Powerroot Malaysia, Al Café, Ali Tea, Cappuccino, Cooking Oil, Rice.)
• Designed and implemented AOP, strategic and tactical sales & marketing plan, hired distributors.
• Responsible for ATL & BTL activity, distribution, visibility, launching of products.
• Follow up on monthly, Yearly, SKU, Segment and Channel wise targets.
• Increased sales by 35% for the period of January to Sept 2011 in comparison to 2010
• Responsible for P/L of Trading Division for the UAE Market, with a team of 65 reporting directly to me from all channels (Key Accounts, Retail, Cash Van Sales, Warehouse)
• Revamped pricing strategies & renegotiate yearly contracts for all Key accounts.
• Distribution of Hand Sanitizers, Sterilization Products in Local & International Markets
• Reported directly to the M.D.
• Designed and implemented AOP, strategic and tactical sales & marketing plan, hired distributors.
• Responsible for ATL & BTL activity, distribution, visibility, launching of products.
• Follow up on monthly, Yearly, SKU, Segment and Channel wise targets.
• Successfully increased sales by a phenomenal growth of 46%.
From AED1, 500, 000 to 2, 190, 000 - Value - (690, 000)
• New Product Launch
Launched XL Brand in to Convenience Stores, Whole Sale Market and Catering Sector.
• Product Development
Developed new packaging for Chips Bags.
Increased the height, decreased the width of bags and inserted cardboard sheets to have Soldier Facings and accommodate all 4 SKU’s in category shelves.
Responsible for P/L, sales and marketing activity of Snack Division for the UAE Market, with a dedicated team of 46 reporting directly to me.
Followed up on monthly sales targets, estimations, controlling A/P Budgets.
Conducted quarterly business reviews with Top 10 major business clients.
Designed and Implement yearly, quarterly and monthly Promotional plans, STP activity, pricing strategies for all market segments.
Developed DSR and Merchandising Plan-O-Grams.
Increased visibility, created product awareness through STP activities.
Liaised with the factory manager for production planning.
Recruited and Trained Sales and Merchandising teams
• Increased growth by 42% in Qatar as Country Manager
From 425, 000 to 603, 500 - Value - (178, 500)
• New Product Launch
Tiffany Chocolates, Cakes, Pasta, Ice Cream and Additional SKU’S in Biscuits.
Reported to the Sales Director & handled complete Export Operations
Designed and Implemented trade marketing plans, which included tailor made consumer promotions to increase sales and enhance brand visibility.
Restructured J/P to increase strike rate.
Defined Annual, Quarterly, Monthly sales targets / Budgets with distributor management.
Monitored sales performance by country, brand, SKU, salesman wise, Monthly, Weekly, segment wise and customer wise.
Monitored distributor inventory and reviewed sales forecasts.
Conducted Sales and Merchandising workshop for Distributors sales team and In store promoters from promotional agencies.
• Increased growth by 20% in Key Accounts in UAE
From AED 5, 834, 000 to 7, 000, 800 - Value - (1, 166, 800)
• Managed 9 major business lines, Biscuits, Confectionery, Chocolate, Pasta, Cake, Beverages, Snacks, Culinary range and Non Food products.
• Reported to the Country Sales Manager.
• Ensured that sales, distribution, pricing, and merchandising objectives were achieved.
• Handled promotional events, (Gulf Food Exhibition, DSF promotion and Live concerts)
• Ensured that sales, distribution, pricing, and merchandising objectives were achieved.
• Handled promotional events, (Gulf Food Exhibition, DSF promotion and Live concerts)
• Worked with the following agencies for distribution: Formargeries Bel (La Vache Kiri & Kiri Cheeses), Danone International (LU & TUC biscuits), Ocean spray, Philip Morris and Leisure Sunflower Oil from France.