Head of Marketing and Public Relation
Al Sagr Cooperative Insurance Company
Total years of experience :13 years, 3 Months
• Develop annual marketing plan and Budget, which details activities to follow during the fiscal year, which will focus on meeting company's objectives.
• Handling digital marketing and online campaign which include design, build and maintain social media presence and activities.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Hold regular meetings with sales executives, brokers, and agents to discuss and resolve problematic sales issues.
• Monitor, review, analyze and report on continuous basis customer satisfaction and market competition.
• Managing all aspects of printing Advertising production, issuing marketing materials for sales presentations, organizing events, newspaper and the media.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Built, implemented and enhanced national initiatives for contribution of supporting community.
• Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats.
• Create a brand name for the company to increase their popularity among target consumers.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Consulted with product development teams to enhance products based on customer data.
Responsible of coordinate all stages of the hiring process, including posting job openings, reviewing and screening applications, conducting interviews, and on boarding new employees.