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Ali Al Bandar, Head of Marketing and Public Relation

Ali Al Bandar

Head of Marketing and Public Relation·Al Sagr Cooperative Insurance Company

Saudi Arabia

Master's degree, Marketing

Work experience

Total years of experience: 13 years, 3 months

Head of Marketing and Public Relation

March 2013 - April 2020

Al Sagr Cooperative Insurance Company

Dammam, Saudi Arabia

March 2013 - April 2020

• Develop annual marketing plan and Budget, which details activities to follow during the fiscal year, which will focus on meeting company's objectives.
• Handling digital marketing and online campaign which include design, build and maintain social media presence and activities.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Hold regular meetings with sales executives, brokers, and agents to discuss and resolve problematic sales issues.
• Monitor, review, analyze and report on continuous basis customer satisfaction and market competition.
• Managing all aspects of printing Advertising production, issuing marketing materials for sales presentations, organizing events, newspaper and the media.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Built, implemented and enhanced national initiatives for contribution of supporting community.

Company industry:
Insurance & TPA
Job role:
Marketing and PR

Marketing Manager

July 2010 - February 2013

Al Bandar Construction Co

Dammam, Saudi Arabia

July 2010 - February 2013

• Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats.
• Create a brand name for the company to increase their popularity among target consumers.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Consulted with product development teams to enhance products based on customer data.

Company industry:
Construction & Building
Job role:
Marketing and PR

HR Supervisor

February 2007 - October 2010

Al Bandar Construction Co

Dammam, Saudi Arabia

February 2007 - October 2010

Responsible of coordinate all stages of the hiring process, including posting job openings, reviewing and screening applications, conducting interviews, and on boarding new employees.

Company industry:
Construction & Building
Job role:
Human Resources and Recruitment

Education

Queensland University of Technologu

March 2011

March 2011

Master's degree, Marketing

Australia

GPA (point): 4.47 out of 5

GPA (point): 4.47 out of 5

King Saud University

February 2007

February 2007

Bachelor's degree, Puplic Admanstration

Saudi Arabia

GPA (point): 3.15 out of 4

GPA (point): 3.15 out of 4

Skills

Campaign management
Expert
Campaign management
Expert
Identity
Expert
Identity
Expert
Management
Expert
Management
Expert
Communication Skills
Expert
Communication Skills
Expert
Market Requirements
Expert
Market Requirements
Expert
Market Research
Expert
Market Research
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Product development
Expert
Product development
Expert
Budgeting and Allocation
Expert
Budgeting and Allocation
Expert
Project organization
Expert
Project organization
Expert
Public and Media Relations
Expert
Public and Media Relations
Expert
Corporate Communications
Expert
Corporate Communications
Expert
Brand development
Expert
Brand development
Expert
Identity
Expert
Identity
Expert
Management
Expert
Management
Expert
Communication Skills
Expert
Communication Skills
Expert
Market Requirements
Expert
Market Requirements
Expert
Market Research
Expert
Market Research
Expert

Languages

Arabic
Expert
English
Expert

Memberships

Insurance Media and wariness committee on the Saudi Arabia Monterey Agency (SAMA).

Providing medical and motor insurance awareness to the public.

April 2017

Training and Certifications

Certifications
English for Academic Purposes (EAP)
Feb 2009
Insurance Foundation Certificate Exam (IFCE)
Jan 2014
Overview of Insurance Types
Jun 2020
Certificate of Medical Insurance
Jun 2020
Certificate of Motor Insurance
Jun 2020
Organizing press conferences
Jun 2020
Preparing Media Campaigns
Jun 2020
Leadership Skills
Jun 2020
E-Marketing with the Lowest Costs
Jun 2020
Marketing through Social Media channels .
Jun 2020

Training
Principles and Practices of Insurance
Impact Training & Consultancy Services
Apr 2013
SAMA Net for handling insurance companies complaints
SAMA
Jan 2014