Marketing Consultant and Creative Content Writer
The International
مجموع سنوات الخبرة :17 years, 9 أشهر
-Copywriting for several advertisement campaigns
-Creative content writing and production for various promotional materials, including print, radio, video and online
-Editing all marketing material before publication
-Updating website and social media page
-Coordinating with the General Manager to develop marketing messages, and delivery strategies to target markets
-Public speaking, and Master of Ceremonies
-Produce and Host biweekly specialty radio show "Streetlight Sounds"
-Promote local and Canadian music, artists and events.
-Produce exclusive presentations of arts and culture in Ottawa
-Coordinate guest appearances and conduct interviews with local artists and events organizers
-Become familiar and uphold Canadian Radio industry mandates of SOCAN and CANCON
-Upload playlists and maintain and update social media page for the show
-DJ
-Fundraise during the annual fundraising drive
-Managing Carleton University’s branch of the 2012 “NESTEA Recruit” nation-wide marketing contest, designed after thematic hit TV show “The Apprentice”
-Responsibilities include: recruiting university students, supervising staff, event planning, social media promotion, guerilla marketing, video recording, conducting interviews & evaluating competitors
-Manager in training and acting manager in the absence of the club’s General Manager.
-Coordinate marketing and promotional special events throughout various health fairs throughout Toronto
-Responsible for meeting club's daily, monthly and yearly sales goals; as well as forecasting sales in upcoming periods
-Generate leads
-Identify new corporate clients for the club and develop new accounts
-Manage a service and referral database network of over 500 clients
-Achieved top 1% in the company for exceeding sales goals, generated over 125% of yearly sales goals; achieved 169% of sales goals in Mar’07, 165% in Jan’08
-Maintained a member retention rate of over 90%
-Create and promote special events for the club
-Supervise and train new sales staff
-Graduated with High Honours -Received bursaries of $1000 in the academic years of 2010-11 and 2011-12 for academic performance -2012 Recipient of the Ruth Hancock Broadcasting and Community Service Scholarship from the Broadcast Executives Society of Canada