علي السعيدي

As Head of Operational Planning at AlMawarid Manpower since March 2024, I contribute to the development and execution of strategic business operations. Leveraging my expertise in Microsoft Dynamics AX, NAV, and 365 Business Central, I focus on optimizing processes and driving organizational efficiency.

With over 17 years of experience in retail management and operational leadership, I have supported teams in delivering high standards across diverse industries, including food and beverage, health and beauty, cosmetics, manpower industry and luxury watches. I am dedicated to enabling impactful business growth through effective planning, market research, and operational excellence.

 Mastermind business growth strategies to help meet company goals and objectives.
 Conduct market research to improve strategic business decisions.
 Taking a lead role in solving commercial issues that may arise.
 Examines company rules to make sure they stay relevant and makes recommendations for necessary changes.
 Looks for opportunities to grow a business, whether through partnerships or new initiatives, and works to take advantage of those opportunities.

 Manages daily operations.
 Review stock status in all boutiques and take necessary action when needed.
 Manage warehouse delivery and distribution based on each boutique/café performance.
 Coach employees on best practices for managing and handling daily issues and tasks.
 Managing stock order based on performance/ market trend.
 Participate in setting annual business plan for AOR and set action plan to support
its achievement and follow up the process based on each boutique/café
performance.
 Ensure the compliance of brand standard, health and safety and SOP by
conducting several Audits for each area.
 Manage periodic inventory and follow up the results to establish healthy stock
file and shrinkage.
 Analyze periodic stores P&L to maximize the profitability and minimize the cost.

the operational practices of all stores in the region making sure each runs smoothly, cleanly, complies with marketing and sales budget.
•Accomplishes regional sales.
• Maintains and expands customer base by counseling district sales representatives.
•Recommends product lines by identifying new product opportunities, packaging, and service changes, surveying customers’ needs and trends, tracking competitors.
•Implements trade promotions by publishing, tracking, and evaluating trade spending.
•Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.
•Communicate and identify the opportunities to develop the stores locations and sales individually in each area.
•Plan and manage stores head count in line with stores budgets versus business plan.
•Track and implement any government/ company project (such as Saudization).
•Establish stores operations standard and implement across all stores.
•Contribute in increasing the level of financial sales report to be more clearly, beneficial and serve the understanding of business insight.
•Discover/ suggest new locations to serve the expansion plan considering the analysis of market status and company P&L.
•Manage stock flow considering stores need based on analyzing sales categories and customers profile.
•Periodic analyses for store/ country/ region sales and profit to maximize net profit.
•Contribute/ suggest marketing offers with coordination of marketing and finance departments.
•Track and follow staff training and development.

Health and Beauty- Bath &Body Works

 Deputizing for the Store Manager, supporting and overseeing stores openings.
 Overseeing the recruitment of new sales and retail staff.
 Responsible for training and induction programs for new staff members.
 Day to day running and operating of stores.
 Ensuring a consistently high standard of presentation in all stores.
 Working closely with visual merchandisers.
 Maintaining accurate records of all pricing, sales, and activity reports.
 Controlling shrinkage, salaries, write-off, cash control and store expenditure.
 Contribute to sales plans for the brand, implement activities as per the agreed plan and conduct cost control measures to achieve set targets vs budgets
 Monitor the sales figures against forecasts, analyze and interpret trends and capitalize on data to maximize sales and profit
 Oversee the implementation of customer service Standards in the stores and ensure customer satisfaction and efficient handling of complaints.
 Conduct regular store visits to review operational standards and monitor quality of customer service
 Observe the standards and provide feedback to store managers to take appropriate action at store level
 Manage and control all aspects of stock management of the brand ensure adherence to procedures and guide the team towards achieving targeted stock levels and minimizing stock loss.
 Organize and implement sales promotional and any marketing activities in conjunction with the operations and ensure that the setup is in line with operational policies and successful

 Action the plans for new store openings in line with operational policies and procedures.
 Implement policies and procedures to ensure full compliance.
 Keep up to date with market trends pertaining to industry/trade/product category, customer preferences and competitor activities
 Ensure stores are up to date on market trends.
 Prepare sales analyses and reports on operational issues, market trends,
competitors, and customer to facilitate overall decision-making on brand
management strategy - per category.
 Ensure optimum staffing levels are maintained.
 Ensure that the training, development, and motivation of staff in the stores is
implemented as well as coach and mentor store managers to ensure that all staff are
encouraged to maximize their capability and contribution.
 Analyze financial reports for the stores to set a clear plan to achieve both top and
bottom lines.

sales to exceed store planned budget by continuously monitor the evolution of sales and customer profile.
•Ensure store achieves define stock loss targets making sure store accurately carries out all loss prevention best practices.
•Monitor, coach, motivate and develop the diverse team members towards company profile along with working on their succession chart to grow within by creating PDP (Performance Development Plan) and PIP (Performance Improvement Plan) for potential staff.
•Update colleagues on business performance, new initiatives, and other pertinent issues.
•Initiating the changes to improve the business within the store area.
•Maintaining the brand standards and implementation.
•Merchandised the stores in accordance with brand standards.
•Business development planning and strategies.
•Organize special promotion display and events.
•Decide and recommend the areas of focus and changes in processes used within the store.
•Analyze the sales figures and forecasting future sales volumes to maximize profits.
•Minimize the expenses of the petty cash in store to achieve store controllable.
•Prepare weekly feedback (SWOT) and send to higher management about overall store performance.
•Ensure that the store is fully compliant with all required administrative procedures according to company guidelines.
•Have contributed with the opening of several new stores in KSA across deferent regions in line with expansion plan.

store monetary responsibility with regards to profits, cash and customers flow and budgets.
•Regularly conduct store audits to keep up high store performance.
•Develop clear action plans to meet store target.
•Put initiatives in place to drive sales, costs and saving.
•Maximize store contribution through exploiting every opportunity to drive sales, reduce stock loss and maintain cost controls.
•Conceptualizes sales promotions strategies to help increase company’s sales, profit, and margin.
•Responsible for weekly, monthly, and quarterly Periodic Inventories and staff schedules.
•Ensuring that all employees follow strict company rules and regulations to achieve and maintain high company standard.
•Ensure the store is fully compliant with all required administrative procedures.
•Building effective and positive working relationships with the team of partners in the store.
•Store Learning Coach.
•Managing and motivating a team ensuring efficiency, quality and achieving daily sales targets.
•Setting in store succession plan for partner’s promotion and follow up with the learning chapter.
•Delegating tasks to ensure overall efficient running of the store.