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تم إلغاء حظر المستخدم بنجاح
على الساده, Digital Transformation Specialist

على الساده

Digital Transformation Specialist·IT Belt: Saudi Aramco Jubail Refinery Company (SASREF)

المملكة العربية السعودية

بكالوريوس, Bachelor of Science in Management Information Systems, B.A.

الخبرة العملية

مجموع سنوات الخبرة: 6 سنوات, 10 أشهر

Digital Transformation Specialist

يناير 2025 - حتى الآن

IT Belt: Saudi Aramco Jubail Refinery Company (SASREF)

الجبيل، المملكة العربية السعودية

يناير 2025 - حتى الآن

• Driving creative communication strategies for IT initiatives, translating technical projects into engaging
narratives for the workforce.
• Conceptualized and designed visual identities for SASREFs RPA Avatar series and SASREF Interactive AI Robot
which was presented during International Downstream Conference and Exhibition.
• Facilitating early-stage development of Low-Code No-Code initiatives (Fikra portal, PR Channel) and strategic
corporate website enhancement and redesign initiative.
• Managing end-to-end production of IT media campaigns, technical copywriting, and interactive UX content for
exhibitions and internal marketing events.
مجال الشركة:
النفط والغاز

Marketing Executive

يوليو 2023 - حتى الآن

Saveto Group

الرياض، المملكة العربية السعودية

يوليو 2023 - حتى الآن

• Analyze marketing data for actionable insights to identify trends using advanced analytics, preparing comprehensive reports, and KPIs.
• Kept abreast of the latest marketing trends, technologies, and best practices, and recommended innovative strategies to stay ahead of the competition.
• Ensured the quality assurance of product packaging by meticulously inspecting the colors and contents of each shipment before releasing them to the production lines.
• Actively engaged with clients and conducted frequent market visits to gain in-depth insights into current industry trends.
مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
التسويق والعلاقات العامة

OCM Consultant

يناير 2024 - يناير 2025

Wipro Limited : Saudi Aramco Jubail Refinery Company (SASREF)

الجبيل، المملكة العربية السعودية

يناير 2024 - يناير 2025

• Architected and executed SASREF Digital Transformation conference and exhibition, AIM: The Digital Shift, as
the sole strategic and creative lead, delivering end-to-end digital engineering, interactive UX, and cinematic
production that transformed an internal IT initiative into a landmark corporate event.
• Established visual and narrative identities for digital transformation initiatives, securing leadership buy-in
through high-stakes multimedia assets.
• Engineered executive-level presentations and video content to facilitate stakeholder alignment during critical
technology rollouts.
مجال الشركة:
النفط والغاز

Marketing Executive

يونيو 2023 - يونيو 2024

Saudi Vetonit Company Limited (Saveto Group)

الرياض، المملكة العربية السعودية

يونيو 2023 - يونيو 2024

• Managed brand integrity and color consistency for external packaging by conducting quality checks with global
suppliers.
• Optimized supply chain for marketing collateral and trade displays to maximize retail visibility and sales
alignment.
• Conducted market research at trade shows to identify strategic brand placement opportunities and competitor
trends.
مجال الشركة:
البناء والتشييد

Head of Marketing and Technical Team

أكتوبر 2022 - يوليو 2023

Construction Solutions for Consultancy and Geodetic Services

الخبر، المملكة العربية السعودية

أكتوبر 2022 - يوليو 2023

• Organized and managed successful digital marketing campaigns by conducting and evaluating market research, which increased lead generation by 60% .
• Cultivated a strong network of industry contacts, generating perpetual business opportunities and acquiring 60% more clients.
• Developed and executed content marketing strategies, advertisements, and displays that increased brand visibility, engagement, and traffic across channels and events by 90% .
• Conducted virtual and in-person lectures with potential clients, increasing product awareness by 70% and generating qualified leads.
مجال الشركة:
الأتمتة والهندسة الصناعية

Head of Marketing & Technical Team

أكتوبر 2022 - يناير 2023

Construction Solutions for Consultancy and Geodetic Services (Al-Hoty Group Subsidiary)

الخبر، المملكة العربية السعودية

أكتوبر 2022 - يناير 2023

• Selected to lead founding marketing and technical departments following success at the parent group.
• Spearheaded end-to-end corporate identity design, logo architecture, and authored the technical company
profile.
• Directed complete social media strategy and acted as official brand ambassador at key regional exhibitions.
مجال الشركة:
الاستشارات الهندسية العامة

Graphic Designer

أكتوبر 2020 - أكتوبر 2022

Al-Hoty Company Ltd.

الخبر، المملكة العربية السعودية

أكتوبر 2020 - أكتوبر 2022

• Developed creative advertising assets, increasing brand awareness for several channels and multiple divisions.
• Collaborated with the management and technical teams to oversee the plans for more than 50 projects around the kingdom including custom mobile lab and construction projects.
• Represented the company at all events and exhibitions, managing company booths and advertising to generate leads and network.
مجال الشركة:
الاستشارات الإدارية

Graphic Designer

يناير 2020 - أكتوبر 2022

Al-Hoty Group of Companies (AHG)

الخبر، المملكة العربية السعودية

يناير 2020 - أكتوبر 2022

• Dual-role in graphic design and marketing strategy, leading to successful industrial advertising campaigns.
• Partnered with engineering teams to prototype visual solutions and documented company milestones via
professional media.
مجال الشركة:
الطاقة والموارد المتجددة

Sales Coordinator

فبراير 2020 - أبريل 2020

EF Education Firs

الخبر، المملكة العربية السعودية

فبراير 2020 - أبريل 2020

• Met or exceeded all monthly sales targets, successfully expanding market reach through effective promotion in target environments and following up on inbound leads.
مجال الشركة:
التسويق

Internship Trainee

أغسطس 2019 - أكتوبر 2019

Brash Brands

دبي، الإمارات العربية المتحدة

أغسطس 2019 - أكتوبر 2019

• Served a collaborative member of the Strategy Team.
• Performed research, data collection, and client communications related to current market performance and trends.
• Suggested growth, improvement, and brand positioning opportunities based on analytical results.
• Collaborated with senior staff to assist the administration of social media accounts; sustained professionalism in all interactions.

Key Achievements:
 Worked alongside senior management and their teams to craft innovative content and directly support branding services; heavily contributed to “Brand Naming” and fine-tuning exceptional brand foundations for clients.
مجال الشركة:
التسويق
الدور الوظيفي:
إدارية

Internship Student

يوليو 2017 - أغسطس 2017

Saudi Aramco

الخبر، المملكة العربية السعودية

يوليو 2017 - أغسطس 2017

Playing a key role in the department responsible for coordinating system enhancement projects
Developing a project charter and process maps
•Acquiring skill in Lean Six Sigma and 5 Whys methodology, FMEA tools and cause and effect analysis
•Collating data and feedback from key system users
•Facilitating project update meetings and delivering confident presentations
•Collaborating with senior management to develop and HR process optimisation toolkit
Key achievements
•Making recommendations to improve the system
مجال الشركة:
النفط والغاز
الدور الوظيفي:
تكنولوجيا المعلومات

التعليم

Prince Mohammad Bin Fahd

مايو 2018

مايو 2018

بكالوريوس، Bachelor of Science in Management Information Systems, B.A.

المملكة العربية السعودية

المعدل التراكمي (نقاط): 3.83 من 4

المعدل التراكمي (نقاط): 3.83 من 4

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Skills

Marketing
Expert
Marketing
Expert
Determination
Expert
Determination
Expert
Research and Development
Expert
Research and Development
Expert
Marketing Support
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Marketing Support
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Marketing Systems
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Marketing Systems
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MANAGEMENT
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MANAGEMENT
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CONSTRUCTION
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CONSTRUCTION
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Expert
ANALYTICS
Intermediate
ANALYTICS
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Intermediate
LEAD GENERATION
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
CONTENT MARKETING
Intermediate
CONTENT MARKETING
Intermediate
QUALITY ASSURANCE
Intermediate
QUALITY ASSURANCE
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
HTML
Expert
HTML
Expert
Customer Relations
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Customer Relations
Expert
Communication
Expert
Communication
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Presentation
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Presentation
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Concept Development
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Concept Development
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Business Planing
Expert
Business Planing
Expert
Content Management
Expert
Content Management
Expert
Graphic Design
Expert
Graphic Design
Expert
Drone Pilot
Expert
Drone Pilot
Expert
Market Research
Expert
Market Research
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Business Development
Expert
Business Development
Expert
BRAND ARCHITECTURE
Intermediate
BRAND ARCHITECTURE
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
INFORMATION TECHNOLOGY
Intermediate
INFORMATION TECHNOLOGY
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
ORACLE CERTIFIED MASTER OCM
Intermediate
ORACLE CERTIFIED MASTER OCM
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate

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الموقع الشخصي
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اللغات

العربية

متمرّس

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متمرّس

التدريب و الشهادات

الشهادات
Graphic Design Diploma
Certified Drone Operator (GACA)
Commercial Unmanned Aircraft (Drones) Pilot 107 from GACA
May 2024 - May 2026
Google Analytics
Jul 2017
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الهوايات والاهتمامات

Reading

I challenge myself by completing reading a book every two weeks

Cycling

Professional Cyclist with high-end racing road bicycles maintenance experience