Ali Alsawaf

Head of Supplier Management

Mange the suppliers management and engagement team to achieve the following:
1. Contract term’s negotiation and target achievement.
2. Service level enhancement.
3. Supply chain solutions.
4. Inventory management.
5. P&L and financial management.
6. Monthly Business review.
7. Procurement, Category management ensuring the right range with the right quantity at the right time.

Value weight:

Engaging with the suppliers to be the voice of the suppliers internally to achieve the agreed goals for both parties.

PLUS, Commercial Transformation team to build a new strategy, Rate Card, Commercial assets, Processes and Road map

—————————————————————————

Head of other Income

Responsible for all media selling elements:
1. In-store activity: offline media selling activity across all stores (Gondola, Displays, Branding … etc).
2. Panda click: Online activity thru the application to enhance the visibility of the brands for our partners.
3. Indirect activity: Third party and agencies trade marketing activities.
4.Data Center: data sharing department responsible for the contribution of each category.

Trade Marketing Department

Handling KSA, Kuwait, Bahrain and Jordan.

Super Market, Mini Market, Petro Mart, Grocery and E-commerce channels Head.
Launched the E-commerce channel (online) from scratch and generate extra income before and during COVID19.

Responsible for the Accounts in term of P&L, service level, Trade deal, Promotions and Contracts negotiations.

Value Weight: 1.2 Billion

Responsible for:-
1. P&L: by Channel by account by category and SKU.
2. Contracts and deals.
3. Service level: by account.
4. Forecast and Target: by channel by account.
5. Monthly promotion and participation by channel.

Modern Trade & Horeca, KSA.
Value weight: 240 Million

Responsible for:-
Sales and Distribution: in term of Target, Availability and Visibility.
Customer Management: Dealing with key customers in term of Contracts, P&L, Promotions, and Operations.

Launching new Brand “Ojen Water” from scratch and penetrate the market.

Key Account management (Panda, C4, Lulu, BinDawood, Manuel, Raya, Othaim, & other MT Customers)

Handling west region and south
Sales and merchandising team (+80 employees) Sadia poultry Frozen

Responsible for:-
Daily sales tracking
Sales target and achieving
Merchandising team operations
Palnogram implementation
Stock availability
Daily and monthly reports
Trade marketing operations
Route plans for sales and merchandising
Business development (panda, Danube, Bindawood, Carfour, Manual, Raya, Noori, Bader Aldein, Alanod, Astra, khier Beladi )

Key Accounts Management ( local Accounts )
1-contracting
2-budgeting
3-sales tracking and growing
4-target achievement

Leading HORECA Department - west and south regions

Responsible for:-
HORECA team
Annual planning
Monthly meetings
Contracts
Budgeting
Sales Target
Projects management

Handling merchandising team
West and south region

Responsible for:-
Availability
Visibility
Planogram
Stock inventory
Sales tracking
Daily operations and reports
Weekly meetings
Accounts development

Leading field marketing team (male/female)
West region

Responsible for:-
Consumer collecting
Sales support
Events
Campaigns
Markets activity
Marketing plans
Stock reports
Open accounts by team
Event support