Brand Manager at CosmoCare
CosmoCare
Total des années d'expérience :10 years, 5 Mois
• Setting brand objectives and strategies that meet business strategy and goals
• Contribute new product development from product planning, pricing, promotion, designing packing & distribution plan
• Establish, develop & modify brand strategies and translate them into brands plan
• Research markets and study the company’s brand
• Mange effectively the assigned brand plans and targets through deep analysis of brand data, competitors and market data.
• Understand consumer insights and barriers, & determine the right touch points communication to drive brand message throughout all marketing channels including brochures, outdoor, direct-to -consumer marketing, social media and point-of-sales material.
Design and implement marketing strategies aligned with business targets
Research market to identify new opportunities
Generate New ideas to promote our brand and our products
Initiate and control surveys to assess customer requirement and dedications
Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Handle the new products development and Competitive analysis; (in terms of products, prices & promotions, variants and claims, visibility, etc.)
Second Digital Part
• Ensure digital media presence through posting plans and revision, page monitoring, and inquiries handling to achieve the target KPIs.
Develop digital campaigns to increase web traffic
Use customer feedback to ensure client satisfaction
Address advertising needs
Preparing monthly plan with the our digital partners to determine our strategic objectives and how to implement in terms of content, design, posts and making sure it’s capability with brand identity
Conducting monthly meeting with our digital partners setting strategic plans, directions aligned with our objectives
Managing the campaigns through social media
• Handle the marketing activities and updating the activity calendar i
CManaging, training and motivating existing sales team to drive revenue growth
Develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team
Ensure that data is accurately managed with the company's CRM or other management system
Brainstorming with business development team to create new project strategies Participate with business development managers in the development of business plans
Discovering the business aspects swot analysis , porter elements . studying the market
courses: completed CMA Part 1 “financial planning , performance and control ” in july 2013
courses: completed CMA Part 1 “financial planning , performance and control ” in july 2013